Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.
October + April - Car Care Months
What we did at our shop
Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops
Toolkits, social graphics, press releases, videos
A Saturday clinic
Not a sales event
Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles
All month long
Be open to “Car Care Month Inspections” all month.
Consider making a donation to a local charity for each inspection.
Take photos of each inspection and share on social
Do “Live” videos, reels, TikToks throughout the month
Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website