In this episode, Ryan Efurd sits down with his friend, business partner, and co-founder of CANIS, award winning, Swiss designer, Marcel Geser. Geser, who has been a tailor since he was a teenager, talks about his background as an outdoor athlete and designer of some of the most innovative mountaineering apparel in the world. Winner of over 25 ISPO awards, Marcel Geser is one of the most renowned designers in the mountaineering, and now with CANIS, hunting spaces in the world. Ryan and Marcel talk about the inspiration for CANIS, the process of starting from prototype through testing and final product, and the reasons why they chose the fabrics and the benefits for our customers.