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Marketing on Tap - Sensei Marketing EPISODE 27, 27th February 2019
Episode 27: Boycott Marketing: Wendy's and Marvel/DC
00:00:00 00:26:26

Episode 27: Boycott Marketing: Wendy's and Marvel/DC

Fast food chain Wendy's is facing major backlash on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain.

As the calls for Wendy's to join the program grow, and marches are organized around the U.S. to add extra pressure, Wendy's seems to be digging in instead of acknowledging the increasingly bad press.

In this week's episode of Marketing on Tap, we look at Wendy's reaction, and ask if "the marketing of boycotting" is now a thing that brands use to both diversify their customers and identify the ones that will buy their product regardless.

Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

Mentioned in today's show:

Read the transcript