Steven Allmen is passionate about cultivating loyalty and has been a key pillar of the Canadian loyalty community for over 20 years.

With a career that includes advising some of the leading loyalty players in Canada such as Aeroplan and Air Miles, Steve is now working with the Canadian Automobile Association.

In today's interview, he shares how the CAA is creating member engagement, such as their latest partnership strategy which is driving exponential growth, as well as how their overall proposition is evolving to continually delight customers.

Listen and enjoy learning about loyalty in Canada from my conversation with Steve Allmen, EVP, Strategy and Partnerships with the Canadian Automobile Association.

Show Notes:

1) Steven Allmen

2) Canadian Automobile Association

3) CAA Rewards