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How winning the Theo Paphits SBS award can raise your pet business profile
Episode 10810th March 2022 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:47:07

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Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?

It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den.

It is amazing for your pet business profile, a brilliant and super easy way to get press coverage, and you become part of Theo’s supportive community too.

Last month, February 2022, was the Small Business Sunday Winner’s Event in Birmingham where Theo celebrated the people who toil away.

And on February 14th 2022, after 12 attempts, I was picked as a SBS winner! So this podcast is all about the impact it has.

As well as hints and tips, you’ll hear from SBS superstar Kim O’Donnell about how it’s helped her pet accessory business, Leo, Charley and Me.

Key topics and timings in this episode:

1.21 - Introduction to what SBS is and how can it help your pet business. 

21.54 - How Twitter helped Kim win SBS and the first results she started to see 

25.06 - The press coverage that Kim received from SBS

27.34 - How Kim won a place at Theo’s Autumn fair

33.36 - What the show did for Kim’s business - how she made a quarter of her annual profit in just two days 

36.01 - How Kim got over her imposter syndrome at the wholesale fair 

37.15 - What it was like for Kim to meet Theo

42.15 - Advice from Kim on taking part in SBS

Links mentioned in this episode:

Find out more about taking part,

Learn more about Kim on her website,

This podcast uses the following third-party services for analysis:

Chartable -