Analysts Don Kellogg and Roger Entner are joined by Mint's Chief Marketing Officer Aron North to discuss the company's ascension, unique marketing strategies, and future prospects.

00:25 Aron's career with Mint

02:18 Mint's impressive growth story

07:18 Mint's scientific approach to pricing

10:25 Crafting Mint's marketing message

13:57 The Mintfomercial

15:40 T-Mobile's ownership of Mint

16:04 Mint's future and Aron's plans

17:06 An emphasis on teamwork

18:27 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Aron North, Mint, T-Mobile, branding, marketing, pricing, David Glickman, Ryan Reynolds, growth