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Business Analogy Stories: What Do Your Business & a Crow Have in Common?
Episode 11730th June 2021 • Women Conquer Business • Jen McFarland
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Hello, and welcome to Women Conquer Business, I'm your host, Jen McFarland.

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And it's been a really long time.

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In fact, I'm sitting down today recording because it's been exactly one

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year since the last episode occurred.

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I interviewed two young women, brilliant young women who started a

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business called COVIDnineteen Project.

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As far as I know, it's still going on.

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They're tutoring students from around the world filling a gap that

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occurred after COVID-19 hit the world.

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And after the interview, I thought, wow, this is great.

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How am I ever going to top this?

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And one thing led to another and another and another.

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And there just weren't any other episodes.

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It just didn't happen.

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I call it COVID time.

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And when I talked to people about COVID time, they really do seem to

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understand, and that resonates with them what COVID time really means.

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It's this kind of weird paradigm this weird.

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World that we live in where everything is in so much flux that you don't really

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know what's going to happen from minute to minute, day to day, year to year.

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And how many of you out there have been experiencing this same thing?

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For me, it feels like at times time is elastic and maybe just a suggestion.

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The truth is there were, a lot of obstacles that kept

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the show from continuing.

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Yet, I still have a desire to keep it going.

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I am curious what you've been up to over this past year.

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If you'd like to email me, please email me at hello@womenconquerbiz.com and I'll

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either address it on a future episode or hit reply and talk to you about it.

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In fact, this is the.

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Second time today, I've tried to record this episode and I feel like it's

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actually a really good analogy for the past year has been like, at least for me.

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And I think it resonates a lot in the business context, even though it has

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absolutely nothing to do with business as you'll see in just a moment.

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I sat down, I recorded just.

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Hello, welcome to Women Conquer Business.

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And all of a sudden I heard this scratching sound outside my office door,

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and I thought, what are the dogs into?

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It's a natural response when you have two Boston terriers that

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are incredibly busy all the time.

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And so I groaned and stopped what I was doing and walked out into the living

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room and my dogs are staring at me and then staring at the fireplace and I was.

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What what's going on?

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It wasn't you?

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So I look in the fireplace, it has doors on it.

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It's like a 1950s fireplace with all this brick.

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And then I don't know, it's like almost like chainmail doors, and

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then over that are glass doors.

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And everything's moving around in there.

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And it turns out that there was a crow that had climbed down the chimney

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and got stuck in our fireplace.

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And.

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I called every place I could come up with to try and help us resolve this issue.

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It's strange.

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And, and honestly, most of the places were laughing at us and

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no, we can't help you with that.

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Why don't you call these guys?

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And then the next person would say, why don't you call this person?

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And the one, there was one place that said they would come out and the business name

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concerned me because I didn't want to.

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Harm the bird and it was called Squish, but we have an appointment with them

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tomorrow that we thankfully don't need.

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And I don't think they would've heard the crow either, but in calling everybody,

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we realized that nobody is really an expert on removing a live crow from

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your fireplace in your living room.

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The crow sat there for quite some time, because we didn't know what to do.

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We couldn't even see it.

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Then we got a headlamp and we got, flashlight and we

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just started investigating.

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And how many times has this kind of thing happened to you in your business?

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Something really wild happens

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and then you're just like, what am I going to do next?

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And that's exactly what this felt like.

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It felt like.

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Holy cow.

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We're just, off-roading here.

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We're just going to figure this out.

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We don't have anybody because even the people who said they would come

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out tomorrow, said we're just going to inspect and see what happens next.

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Even they weren't really guaranteeing that they would

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remove the crow from the fireplace.

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They're just going to come stare at it, which is what we had

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been doing all of this time.

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So we.

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Got a neighbor.

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We called our other friends and everyone's like, you might just have to do this.

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Like you might just have to grab a blanket and see if you can get him out.

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So we're like, okay.

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I, for one was terrified because I've seen The Birds by Albert

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Hitchcock a few too many times.

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So I was kind of like, what's going to happen now.

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So I'm standing out in the driveway, calling my friend Jeanne, who I'm

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supposed to be doing a webinar with today, which we ended up doing anyway and

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saying, I don't know if I can make it.

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And we're all wearing like racquetball goggles.

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And then our neighbor got a soccer net that like his little kids use the

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backyard and we put that in front of the fireplace just in case the bird

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got out and we're like shutting all the doors and closing all the curtains,

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because we had heard that if we made the area dark then have a door open,

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then that might help facilitate it.

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And then we come up with this plan for like, how are we

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going to help get the crow out.

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We go open the doors and the crow's like, yeah, I don't really feel like coming out.

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And how many times does something like this happen?

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Something really big happens.

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You come up with a plan and then it's yeah, no, that's

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just not going to work either.

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So the crow decided that the he or she was going to burrow underneath

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the grate inside of the fireplace.

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So that happened.

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And then we closed everything back up and thought we'll just come back to this.

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So the crow comes back out and I can see him and I go to get my neighbor

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and he's on a business meeting.

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I go to get my husband and he's on a business meeting and I'm just sitting

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there videotaping the crow and watching him inside and just hoping that he's safe,

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and also that he doesn't come out into my living room so that I can remain safe.

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And after.

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Everybody gets free of time again, then my husband and I put on our

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racquetball goggles and still couldn't get the bird to come out.

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And finally Jon said, you know what?

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I'm just going to put on these gardening gloves and I'm gonna see

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what I can do about wrapping the crow in this wool blanket and we'll carry

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him outside and see what happens.

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And.

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That's exactly what happened.

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That's exactly what he did thankfully to the bird was very calm and collected.

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And as soon as he walked him outside and we shut the front door, my husband undid

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the blanket and the bird just flew away.

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It was like so grateful that he was free from our living room.

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We were so grateful that he was free from our living room.

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Then I went and did the webinar, had some lunch and here we are now, like what.

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Five or six hours later than I had anticipated talking about why there

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hasn't been an episode in a year.

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So I think that you can see now that my year has been a lot, like what

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I suspect your year has been like.

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Can I guarantee that there will be podcast episodes every week?

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Certainly not.

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Like many of you, I'm also pivoting my business, making a lot of changes.

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I've also had a lot of life changes over the course of the last year.

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All of that, all of which is to say there's been a lot happening in my world.

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Just like if there has been in your world that has really shifted

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priorities and things like that.

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I did feel however that beings as it's been a year, I felt like I

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needed to at the very least say hello, I'm thinking about you.

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I know that many of you have been listening to this show over the past

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year, and I cannot express enough gratitude for how many people are

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still continuing to listen to the show.

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And I want you to know that I'm here and of service.

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And if you have anything that you would like to talk about in terms of business,

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in terms of digital marketing, if you have any questions, I'd be happy to start

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answering all of those questions as much as I can, as often as I can on this show.

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I also think that stories like this where, I'm sorry, I couldn't record my show.

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I had a crow in my living room.

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I think that when we acknowledge just how wild of a world we live in right

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now, not only in terms of uncertainty, which was always there before, but just

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in terms of the fact that everybody right now seems to feel like they're

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off-roading to an extent.

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There's so much unknown and new ground being broken out there.

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I think the stories like this that have nothing to do with business

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are also a really great barometer so that we can all just be in touch and

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realize that we truly are not alone.

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And when these things happen, you can view them through the lens of

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your business and kind of look at it and be like, XYZ happened in

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my business and that was really upsetting, but it was so wild and

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out there, and it's never happened before, so why would it happen again?

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And then you're more able to get out there and navigate the world and look

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at things through a different lens.

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And that's why I shared the story of why today.

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We almost didn't have a podcast again.

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But we do and we're here.

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So thank you for being here.

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Thank you for listening for the last two years.

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I apologize for being gone for exactly one year as of today.

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And I hope that you are all safe and happy and well, and if I can

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be of service again, you can email me at hello@womenconquerbiz.com.

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I'll do my best to answer on the show or reply personally, by email.

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Otherwise, I am so glad to be here so glad that you are here and are part of

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this journey and, have a wonderful day.

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Thank you for listening to it.

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This talk.

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If you'd like to learn more about me, my workshops or presentations, you can

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learn more at www.womenconquerbiz.com or follow me on LinkedIn at

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linkedin.com/in/jensmcfarland.

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