Connor Meakin is the founder of Bluebird Provisions. Email is a channel that drives 40% of their revenue.

• Opt-in best practices. Aim for a 5% conversion rate, including from sources like SEO. Connor finds quizzes to be the best way to generate sales, and ways to get zero party data.
• This creates an educational funnel as well, even as simply as reminding subscribers they can order directly from the website.
• Bluebird's welcome series lasts about 2 months and sends 10-12 emails with the goal of equipping customers to make purchase decisions and bust objections like shipping thresholds.
• Look to integrate your helpdesk to your email flows.
• Using SMS for post purchase and welcome series in an intimate way as the founder of the company.
• Immediate post purchase upsells.

Mentioned in this episode:

Triple Whale - Whale Mail