My launch copy has generated more than a million pounds in sales of digital products.
I’ve used it to sell all kinds of digital products - from one-off EBooks and masterclasses to big, complex launches for online courses, membership programmes, on offline events….along with physical products.
And I’m sharing it ALL in my new Courageous Launch Content Kit.
Fill-in-the gaps copy templates for sales pages, email marketing copy, social media posts, landing pages, testimonials, onboarding emails, off-boarding emails, nurture sequences & more. PLUS templates for launch plans sales funnels for online courses/membership.
Find out how my Courageous Launch Content Kit could save you time (and help you make more sales in your next course launch).
Save 25% on my Courageous Launch Content Kit using the code PODCAST67.
Janet Murray’s FREE Ultimate Course Launch Checklist
Janet Murray’s Courators Kit
Janet Murray’s Courageous Content Planner
Janet Murray’s website
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IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!::
I feel a bit weird about blowing my own trumpet like this, but my launch copy has made me more than a million pounds in sales of online courses. I've used it to sell all kinds of digital products from one of eBooks, the masterclasses to big complex launches, but online courses, membership programs on and offline events, along with physical products, I'd love sharing it all in my courageous launch content kit.::
I'm Janet Murray, one of the UKs leading content marketing experts. And you may be wondering whether you should invest in the case. Find out in this short episode of the courageous content podcast, before I get into what's in the kit, I really ought to take my own advice and focus on the benefits of rather than the features, the here's, what you get inside.::
My courageous launch content can fill in the gaps, copy templates for sales pages, email marketing, copy, social media posts, landing pages, testimonials, onboarding emails, off-boarding emails, nurture sequences, and more so you don't get overwhelmed with all the content you have to create for your launch or miss anything out. You also get a proven course launch strategy that I use on all of my launches.::
So exactly what content you need to create for your launch and when to create it. There's also templates for launch planning, 30, 60, and 90 days and sales funnels. So you can maximize sales for every launch. It also comes with my quick start guide. It's a 15 minute video tutorial, which shows you how to plan an effective digital product launch and avoid common mistakes made by content creators,::
along with a free five-part email series. That explains how to maximize sales of your next course launch. So what exactly is the content like? Well, it's basically fill in the gaps, copy templates for all of the content you need for a successful online course launch and is based on my experience of running dozens of launches of all sizes from one one-off eBooks and mostly classes to big complex launches with multiple segments and funnels for online courses,::
membership programs, online events, offline events, and also physical products. It's based around the five types of content you need to create for a successful course launch that's cart, close content, upsale, content cart, open content, weightless content, and audience quotes content. I do have a podcast which goes through those five types of content. And I will link to that in the show notes,::
it's called the five types of content you need to create for a successful online course launch crucially. It also teaches you the strategy behind a successful course launch, which is why I teach my clients to start with their cart close content. So they have to basically start at the end of their funnel because I know that that's how you maximize the sales. You'll also learn about how much content you need to create for a successful course launch.::
Typically a lot more than you think. And I do have a podcast on that, which I'll link to you in the show notes, along with one on common myths about online course creation. So how much is my courageous content and watch kit it's 97 pounds, but if you're listening to this around the time it goes on sale, you may be able to grab my launch offer using the code podcast 67,::
that will save you 25%. But the courageous content knowledge care is also included in my co-writers club, which is the online community I won for entrepreneurs and course creators. The crate slub includes weekly, monthly, quarterly, and annual coworking content planning sessions and daily coworking accountability sessions. They might get it on sessions. It even includes accountability sessions for making money.::
So that's my get it sold sessions. And if it sounds like I'm hurrying through this podcast, it's because I need to be on our weekly, get it sold session very soon. Although we come together regularly to plan and create content, all of the sessions can be taken virtually. So you can be part of their creators club, wherever you are in the world.::
You can book in one of our content planning sessions by our clever messenger bot. It will remind you when your session is about to start ask you what you're going to get done in the session. Check in with you, even tell you when you need to take a break and then check in with you again at the end of the session. So it's great for accountability,::
as well as my courageous concept, launch care. You also get my courageous kits, which will help you to create more social media content and less time. My courageous web content kits and courageous sales copy kits are also coming in the first part of 2022. And there's four more kits to come during the year. I also run monthly trainings to keep you on top of all the latest trends and developments in social media and content marketing safer in 2022,::
we've had a week long Instagram challenge, which helped dozens of women to create their first Instagram reels. And those who were already creating fields to Uplevel and get more consistent. We've got a class coming up on how to create engaging means and quotes for social media, and also one on how to write social media posts that sell and coming up in Q2 of 2020 team,::
we've got create an watch your lead magnet. And let's say that is a one day online event for members by Tik TOK challenge. That's a week long challenge with daily tasks, just like the Instagram one with that accountability to make sure that you actually show up and create the videos and also a master class on how to write a high converting sales page, which is perfect.::
If you are launching an online course or membership or wanting to be at your sales, there's about 1500 pounds worth of additional content there with the creators club. So if you are thinking about the kit, it may be a better investment for you to go all in and join the club because you'll also get daily access to me via our Facebook group and the rest of the community to ask questions when you get stuck,::
which is really important at the end of most of our live sessions, ideally spend 10, 15 minutes. Taking questions is a chance to get more personalized feedback because my contact kits are self study. So how is the content delivered in the courageous content, knowledge care? Well, for simplicity, it's actually all in Google docs, which makes it really easy for you to cut and paste the content.::
And we'll say for us to update it and add new content easily, it's organized into those five styles of content that I shared earlier on a master spreadsheet. Old-school but I'm telling you it works. And you've also got a section there for your content planning templates and sales funnels templates. You can either download my sales funnels template, print it out and map out your funnel on my template.::
Or you can use my editable templates in Canva, which is a free design tool. What do the documents look like? Well, they are basically filling the gaps. Let's say, for example, you're looking at a sequence of onboarding emails for an online course. So the series of emails you would send when somebody buys your course, it's the kind of stuff people often forget to create.::
It really is filling the gaps. So hi, insert name. I'm so pleased that you've bought my inserts name of your digital products. Here's what you need to do next bullet 0.12, three. And with that kind of functional content, you may literally be able to cut and paste and just make a few tweaks. It will save you hours of time.::
In the case of the sales pages, I specify how many sections, what should be in each section. And then I provide a copy templates for each, with word counts, headlines, where you should put your testimonials FAQ's. And I also provide templates for things like FAQ's and testimonials on those documents. I also add additional tips on launch strategies, say,::
for example, how many calls to action you should include in an email layout tips for sales pages. So there's that additional bonus tape? So isn't using content templates copying, no, because you're not copying somebody else's copy or words. You're using them as a template, as a framework to stop you overthinking and just start doing. And for some of the more functional content,::
so frequently asked questions, onboarding emails, you may want to stick fairly closely to my templates and doing so. It will save you a lot of time. These are emails that I built up over the years because I know they work and I use the templates again and again, myself, with some of the sales copy, you may want to personalize more.::
And actually, if you're really making the best use of the kit, you're going to want to tweak. You're probably going to want to create your own templates, add your own voice, but with things like sales pages, for example, remember you're following a tried and tested formula, which specifies word counts the number of bullet points that you might want to use the length of your paragraphs.::
It's going to save you a lot of time because it's going to stop you thinking you can just get on with doing, and of course you can tweak and adapt as you go, but it's so much easier to work with a draft and to work with a blank page. So will you see a return on your investment? Well, if you follow the steps,::
I set out to the letter and implement the strategy part in particular. What I share in the quick-start video is only 15 minutes and it comes free with the cat that shows you how to map out a sales funnel for an online course, including things like how to price your course, and how to decide on your launch lead time. So how long you need to prepare what date you're going to launch,::
how you're going to build up excitement and buzz. How are you going to build your audience to maximize sales in that launch? If you follow all of that to the letter, you will make more revenue. If you skip the advice, particularly around audience building, then you may not that part's up to you, but even if you don't implement the strategy part,::
which I really hope you do, you will be saving yourself a ton of time. There's 10,000 words of copy in the camp to create all of that copy from scratch would take you days. This is going to save you hours of time, freeing you up to get on with things that maybe you enjoy more, or maybe you're just better at, in your business.::
And finally, who is this kit suitable for? Well, it's suitable to anyone who wants to sell a digital product. What I'm talking about online courses, by the way, I am talking about digital products. So if you're selling a PDF, download an ebook, a one-off master class, which is the coolest, by the way, just because it's one recording doesn't mean it's not a course,::
a membership program or webinar, any kind of digital products and also physical products too. I sell physical products and I use exactly the same templates and strategies. So I hope you found that useful. And if you'd like to go ahead and invest in my courageous launch content kit, then I will put a link in the show notes, any questions as ever email me on Janet,::
Janet Murray, dot co dot UK.