With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. Megan Cheong, Izzy Ashton, and Giulia Zacchini discuss the importance of connecting with the gaming community and how brands can leverage gaming to reach a tech-savvy audience. Learn strategies for engaging with gamers and creating impactful campaigns that resonate with this diverse and influential group.

Speakers:

• Megan Cheong, Account Director, Propeller Group
• Izzy Ashton, Senior Account Director, Propeller Group
• Giulia Zacchini, Commercial Partnerships, ESL FACEIT Group (EFG)

Take Aways:

1. Engaging with the gaming community.
2. Strategies for impactful gaming campaigns.
3. Reaching a tech-savvy audience through gaming.

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