Peter Keller is the founder and CEO of Fringe Sport, one of the largest retailers of home workout equipment. He is quoted as saying “Our business was built on content and copy” which is why I want to speak with him today. 

Fringe Sport specializes in selling equipment for home gyms. They were already a big company, but then in recent years Peter said he hasn’t seen demand for home workout equipment like this in all his 20 years in the industry.

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