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How Bachan's Became the Number 1 BBQ Sauce on Amazon.
Episode 2329th June 2022 • Bricks and Clicks • Triple Whale Network
00:00:00 00:18:28

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Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite.

In this episode, they talk about.

Becoming the #1 BBQ Sauce on Amazon.

  • History of the brand
  • Becoming #1 on Amazon
  • Triple digit growth on all channels 

From High Growth Ecommerce to Brick and Mortar Excellence

  • Exceeding expectations in Target, WholeFoods, Costco etc.

Topic 3 Managing Ecommerce and Brick and Mortar Expectations.

  • Challenges of DTC vs. Brick & Mortar keeping everyone happy.


Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

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