At the NIL Store powered by Campus Ink, our athlete payout system sets us apart. So this week Steven Farag, Adam Cook and Sean Ellenby did a deep dive into those original discussions, from how much we can afford to pay them, why it's important to value them and what sort of feedback we received from others in the industry.

The crew also chats about retail in the holiday season and production efforts, in addition to breaking down the NCAA's decision to hire Massachusetts governor Charlie Baker as its newest President.

2:00 - Sean & Adam recap trip to production facility

11:48 - Origin story of how we pay our athletes

15:55 - Campus Ink's history paying college athletes

22:30 - Athlete payout breakdown

24:00 - How royalties with schools work

28:30 - Initial outside feedback model

32:40 - How GLA's work

39:20 - New NCAA President named