Join us on the Marketing Moguls podcast as we speak with Kathleen Booth, a seasoned expert in audience and community building. Kathleen shares her insights on the power of word-of-mouth marketing, which has propelled Pavilion's significant growth in the past year. Gain valuable tips on audience building and pipeline generation for B2B tech companies, as well as the significance of community in building confidence and learning from others. Kathleen also delves into the impact of paid advertising on conversion rates and wise resource allocation in marketing. Don't miss out on Kathleen's valuable insights on personal branding, partnerships, and referral programs for building a flourishing career in marketing. Tune in now to gain a fresh perspective on marketing strategy and community building.

In This Episode, You'll Learn:

• 00:00:00 - In this episode of the Marketing Moguls podcast, we welcome community building expert Kathleen Booth.
• 00:03:56 - Kathleen shares her insights on generating pipelines for B2B tech companies through community building and her journey from entrepreneur to head of marketing.
• 00:07:44 - Discover how Pavilion drives marketing and membership growth through community strategies and tactics.
• 00:11:33 - Learn about the benefits of referral programs and community-driven marketing for B2B tech companies.
• 00:15:21 - Kathleen discusses the power of community in personal branding and career advancement.
• 00:17:11 - Find out how a safe space for learning and asking questions can propel marketers to new heights.
• 00:20:35 - Kathleen shares tips on cutting unproductive marketing channels and wise resource allocation for increased conversion rates.
• 00:22:03 - Finally, Kathleen emphasizes the value of investing in your professional brand and referral programs for career opportunities. Tune in for a fresh perspective on marketing strategy and community building

Links and Resources:

• Kathleen Booth on LinkedIn
• Tiereleven.com
• Get your queries answered here: hi@tiereleven.com

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