Laura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advertising to the secrets of SEM and SEO, this episode offers a comprehensive guide to mastering the digital ad space. Tune in to uncover the strategies that can propel your brand to the forefront of the digital landscape.

Chapters:

• 00:00:00 - Introduction to Mastering Online Advertising Strategies
• 00:02:13 - Decoding Paid Search: Unlocking Maximum ROI
• 00:04:56 - Integrating Paid Search into Comprehensive Campaigns
• 00:07:39 - The Symbiotic Relationship: Paid Search Meets Brand Awareness

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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