A common belief among entrepreneurs is an idea that the key to scaling is cloning themselves, finding people or systems to do what they do so they can finally get ahead. But in this episode of The Scalable Expert Podcast, Tara flips that idea on its head.

Instead of trying to clone yourself, Tara reveals why the real path to freedom and scalability lies in capturing yourself - your expertise, your experience, and the proven process that gets results - so it can live and grow beyond your time and attention.

You’ll discover how to:

• Reframe your approach to scaling by capturing, not cloning, your expertise.
• Transform your experience into a signature framework that drives results.
• Turn your process into a scalable asset that builds authority and legacy.
• Unlock the Infinite Scale Method™ for packaging, productizing, and multiplying your impact.

If you’ve ever felt maxed out, overbooked, or stretched too thin - this episode is your permission slip to scale smarter, not harder. You don’t need more versions of yourself; you need a clear, repeatable way to capture what makes your expertise unique and turn it into a system that works for you.

⏱️ Chapters

00:00 — Intro: The myth of “cloning yourself”

00:42 — Why cloning keeps you trapped in a time-based model

01:01 — The shift: capturing yourself instead

01:22 — Scaling beyond time and attention with the Scalable Expert model

02:19 — How to capture your expertise and turn it into an asset

04:42 — The sweet spot: productizing your expertise for growth and legacy

06:16 — Why cloning is limited, and capturing creates infinite delivery

06:42 — Flip the model: building a scalable asset instead of a clone

07:13 — Wrap-up and call to action

⭐ Additional Resources:

Take the Scalable Expert Quiz → https://www.taralbryan.com/quiz

Name Your Framework Too →  https://taralbryan.com/framework-namer-tool

Learn more about the Scalable Business Academy™ → https://go.taralbryan.com/scalable-business-academy

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody.

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Welcome to episode 401 of

the Scalable Expert Podcast.

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I am thrilled that you're here today.

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Hey, in this podcast I'm gonna talk

about the term "cloning yourself".

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So often in the past, we have heard

that as the way to get ahead in your

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business is only you can clone yourself.

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Your business would grow, you would

be able to scale your business.

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All you need to do is to find more people

who can do exactly what you do, and that

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will start to grow your business, right?

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You look at your org model and you, put

the right people in the right places and,

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and then, give them everything that's

in your head and you can clone yourself.

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So this is a term that, has been

used over and over and over again.

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And here's the deal, I don't think

it's about cloning yourself, I think

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it is about capturing yourself.

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So let's talk through that and

how do we, instead of cloning

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ourselves, capture ourselves.

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So when you talk about the scalable

expert, one of the things that is critical

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is how do you take your expertise and

scale it beyond your time and attention?

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That is when your expertise becomes

something that exponentially,

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gets out in the world so that you

can serve at the highest level.

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So if we look at capturing ourself versus

cloning ourself, we're really looking at

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how do we take that expertise, how do we

take our ability to help our customers

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and you know, deliver on that custom work

or that project or whatever it is that

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we are using our expertise for and start

to package our expertise in a new way.

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And so if we can do that, if we can

capture our expertise and productize

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it into something that we can now start

using as an asset to sell over and

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over again, what we've done is we've

captured our expertise in a way that

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allows people to be able to consume

it without us being present, without

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us taking up all of our time, maxing

out our calendar, and, and really just

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having to go through the process of,

implementing our expertise over and

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over and over and over, over again.

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Okay, so let's talk about what that means.

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In the scalable expert model and

the Infinite Scale Method, what

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we're doing is we're helping people

define what their expertise is, find

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the pattern in how they have helped

other people with their expertise,

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turn it into a signature framework.

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The signature framework is really the

proprietary path that you take people

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on to go from where they are today

to the transformation or the result

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that they're looking for, right?

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What are those steps that they need to

take to get from point A to point B?

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That's your signature framework,

building your authority strategy on that.

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Meaning like you are known

for that particular framework.

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You're known for that methodology.

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You're known for that intellectual

property, whatever that looks like

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you're taking, that you are delivering

an experience in, you know, again,

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in an infinite number of ways, but

you're delivering that experience that

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consistently gets people to that result

that your expertise is giving them.

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You're essentially productizing

your expertise, right?

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You're taking what you know and making

it into something that's tangible that

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somebody could grab and be able to get to

the result that you are uniquely qualified

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to give them based on your years of

experience, your years of training, your,

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whatever it is that you are, that is,

that has gotten you to this point of being

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an expert, so that then you become an

authority in your industry or your niche.

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You have an approach, a consistent

approach that you lead with that, that

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helps people not only, believe in your

expertise but you can show that you have

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a proven path that has been used and

you've gotten people results, and then

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you can take that and deliver it in an

infinite number of ways that allow you

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to scale your expertise into a business.

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And that, my friends, is when you're

able to capture yourself into that

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kind of a system, your growth based

on your expertise is limitless.

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You can, continue to grow now and in

the future, all based on how you've

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been able to package your expertise.

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So instead of thinking about how you

clone yourself, which is really based on

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time, right, you need to clone yourself

because you don't have time to do the

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same thing over and over and over again

with, an unlimited amount of clients.

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So you don't wanna

actually clone yourself.

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You wanna take your expertise, capture

it into a system, and make it into

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an asset that then you can use to

make a larger impact, larger income,

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and do all of that without it maxing

out all of your time and attention.

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That is the sweet spot from taking

years of experience, years of training,

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whatever it is that you're an expert

in, and really looking at how your,

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how you've, you created your slice

of, of impact in the world, right?

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And making sure that everything

that you're doing has some

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sort of legacy attached to it.

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That is how you capture your expertise.

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So instead of being tempted to clone

yourself, getting tons and tons of

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little clones of, you know, whatever that

looks like for you, either, duplicating

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yourself with technology, duplicating

yourself with staff, duplicating yourself

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in many different ways because you need

to deliver something that's gonna take

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time, instead, think about how do you turn

your expertise into a scalable asset so

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that you can become a scalable expert.

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You can scale your expertise

beyond your time and attention.

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All right.

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This was a short episode, but I really,

I've seen that concept of, becoming

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a clonable version of yourself,

cloning yourself, cloning your

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business, all the different things.

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And I would argue that when you look at

that model, just flip it on its side and

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think about how do you capture yourself?

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How do you capture your expertise in

a different way so that you can make

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a bigger impact out in the world.

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If you love this episode and you know that

somebody, one of your colleagues is really

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worried about cloning themselves, right?

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Like they just are maxed out on

time, send 'em this episode, it may

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challenge them enough to think about

how do you do that differently?

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How do you still provide a ton of

value and experience to your customers,

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and also protect your time and

attention and it really comes into

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play when you can capture yourself

and leverage your time and attention.

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Alright, there you go.

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I would love if you resonate with

this episode, give us a rating

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and share it with a colleague.

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Check it out on our YouTube channel

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