In today’s episode I want to talk about the importance of personality preferences in building the business you love.

The first advice is to take a step back and look at what you're doing in your business. Be honest with yourself and understand what you really want to do in your business and what is your purpose. 

The second thing you need to do is define what you can delegate to others in order to focus on your zone of genius. 

Here are the highlights from today’s episode:

{1:27} The importance of personality preferences

{2:52} Simplify to amplify

{6:38} What is your purpose?

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