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Creating a Sonic Identity: Tony Hoffer's Approach to Production
Episode 10110th January 2024 • Progressions: Success in the Music Industry • Travis Ference
00:00:00 00:48:15

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Tony Hoffer is a 7 time Grammy nominated record producer and mixing engineer. Tony’s work includes The Kooks’ “Naive”, M83’s “Midnight City”, Beck’s “Midnight Vultures”, Fitz & the Tantrum’s “More the Just a Dream”, and Phoenix “Alphabetical.”

In this episode, you'll learn about:

  • Making Beck “Midnight Vultures” and how it changed Tony’s career
  • Tony’s approach to working with bands in the studio
  • How Tony crafts a unique sonic identity for every project
  • Why vocals get recorded early in the process
  • Adding “grit” during the recording and mixing process
  • Balancing the artist’s vision with label expectations (or not)
  • The challenge of setting out to make something new
  • Setting daily targets to maintain momentum in the studio
  • Using guitar pedals to add character to anything
  • Reaching out to Artists

Connect with Tony

📸 Instagram: https://www.instagram.com/tonyhoffermusic/

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Credits:

Guest: Tony Hoffer

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

Transcripts

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I basically brought a crate of records down to the studio. I played

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something for Beck off a Bony M record. I grabbed a little

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loop of that, like, a little bit of that. It's kind of a little drum

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thing. Looped it up, and then we just started building on

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that. That's seven time Grammy nominator, producer, and mixer Tony Hoffer. Tony's

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discography is full of records that have likely been sonic and musical

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influences for so many of us. We're talking about stuff like Phoenix,

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Alphabetical, M 83, hurry up, we're dreaming kooks inside in,

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inside out, and Beck, midnight Vultures. As somebody that works with bands live

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in the studio, Tony knows how to keep momentum going. And then. So I'm

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pushing everybody. I'm pushing myself. I'm pushing

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just the whole team, the artists, everyone, to just like, let's keep

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moving, let's keep the momentum. And I think by having that target. Tony tells us

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how he's always on the artist side and always working to bring

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their vision to life. And I'm asking myself, well, what is the sonic identity of

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this thing? We're. If you can't answer that, then we're not there. And part of

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facilitating that vision is giving every idea a chance and exploring

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every option. The only way to do that, if. There'S certain sounds that you like,

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you need to know how to either create them quickly or find where they are.

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If you've saved them or if it's a preset or whatever it is, you just

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need to know how to get to stuff quickly. So this one's a masterclass in

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everything from production to distortion. So stick around for my interview with Tony

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Hoffer.

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I was listening to a lot of your catalog this morning, kind of revisiting a

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lot of records that I listen to so much. So I know you've had a

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huge influence on so many producers and musicians out there,

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but I'm curious to know, is there a project or an album that you

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did that you think shaped you the most or helped you get on the path

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that you are on now? A project that I did, I would

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say, probably would have been back midnight vultures,

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because that was sort of the first big milestone for

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me, the first time I'd worked with a well

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known artist, and the first project that came

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out on a major label, and I knew people would be, some

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people would hopefully hear the record, but I would say that project in particular,

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that album in particular, was kind of a catalyst

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for how I ended up doing a lot of things, even to this day, just

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in terms of production, what takes to choose

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how far to go in terms of getting things

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precise or not precise or leaving things a little

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loose, whatever. That established a lot of things for

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me. Yeah, it was amazing working with Beck and everybody that

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was around all the musicians at that time. So, yeah,

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I would say probably that album, but the reality is they're all.

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I've been doing this for a number of years now, but even records that

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I'm currently doing, I'm still finding new ways of doing things

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as a producer and as a mixer and engineer.

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The hunt is always on to find a new

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way of presenting a synth or a guitar

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tone or whatever, just to kind of bring something new

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to the space. I'm always

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finding inspiration with pretty much every project that I do because the

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reality is, whatever I did on the last project that I did,

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it's guaranteed not to work on this

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next project. Totally. So you're constantly having to

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find new things, but a lot of the framework, I'd say,

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would have come from that first big project that I did with Beck. Yeah,

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that record. I was just listening to that one the most this morning because I

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haven't listened to it in a while, and I was going to ask you about

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it later. The way the mix is and the way you guys put it together

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is so cool. That first track is so mono, but the things that

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are on the sides really catch you. I just think there's a lot of really

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deliberate choices that are really dope. Was that something that you guys were talking about?

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Were you making that record like, hey, we're going to do this. Let's fucking go

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for it. Let's leave safe on the edge

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and make what we think is cool. It was definitely, let's

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make something that we think is cool. Yeah, we wanted to

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make something. The spirit of that project was, we're

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going to go on an adventure making something that hasn't been made before.

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For Beck, I mean, I think pretty much all of his albums are that really.

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Yeah. But this one in particular, we were going pretty deep because we weren't working

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in a traditional studio. We were working in a studio in

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Beck's house. So we had a lot of freedom and a lot of time. Maybe

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too much time, actually. But it definitely allowed us to

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experiment and try different iterations of

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songs, and it allowed us to be very creative and to

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make mistakes and try things. Some things would work, some

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things not, but it was good. When you say.

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Because I hear people say stuff like this all the time, you set out to

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make something that hadn't been made before. What's a conversation like that with an

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artist when you're about to go into pre production and everybody wants

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to just kind of change the game, how do you even approach that? It feels

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so daunting just to say, we're going to do this. It's hard to

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say we're going to make something that's never been made before, and this is how

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we're going to do it. You kind of have to just start throwing things at

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the wall, which is pretty much what we did. How I started with that project,

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I basically brought a crate of records down to the studio, and then

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I played something for Beck off a bony M record,

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and it sounded cool, so I grabbed a little loop of that, like a little

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bit of that. It's kind of a little drum thing, looped it up, and then

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we just started building on that. And I think just by nature

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of the choices that we made, not trying to do things that

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we've heard before, I think true north was that let's just make

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something we haven't heard before. So when it came time to doing a guitar part

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or whatever, let's find a tone that we haven't

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really heard before. Yeah. Or something that's

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played, in a way, an approach that we haven't heard before

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with this type of tone, with juxtapose with this type of

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rhythm, drumbeat and loop or whatever. So

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I think it was kind of a bit by bit sort of record,

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and one thing at a time and whatever

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the last thing was that we put on there, we knew that we wanted to

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do something else that would keep it veering in these different

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directions, and then hopefully we would end up in the destination

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that was the right place to be. Yeah, totally. It's

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interesting because this opening little bit kind of segues so many of the questions that

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I had. Let's go, sonic identity for a minute. I think people that are familiar

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with your work could probably pick out a record that you did out of a

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lineup. Like you kind of have a thing. Is that kind of from this

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commitment of just doing what you like, or do you think it's shaped over

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time where you kind of have grabbed things that work

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and don't work and catalog them all? The sonic

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identity, for me is such an important thing

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that I'm just always trying to find what? And I'm asking

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myself, well, what is the sonic identity of this thing we're doing? What is

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it? And if it's. If I can't answer that, then we're not there. We've

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got to keep going. And I think a lot of that growing up, I listened

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to a lot of music, and I still do, and have a real good

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knowledge of music. Maybe I could be a music

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historian for certain things. I'm quite knowledgeable,

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but it's been really helpful for me over the years to

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be able to just have this catalog in my

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head of different reverbs that were cool in

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different instances of songs that I liked. Or

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somehow a certain song evoked a

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certain feeling or an energy or an atmosphere or whatever,

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and that could be cool on this song to give it some kind

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of a twist or a new thing. I feel like I have a lot of

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tools buried in my head, just from the

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years as a kid, as a teenager, as a young adult,

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as an adult, grown up, whatever, listening to all kinds of

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music and having a good understanding of how it was made and

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created. So, yeah, I hope that answers the

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question. Yeah, no, it totally does. Some people do this and

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some people don't sit down with the artists, like, mid session and just play them

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something, see how they react. Like, hey, what do you think of this thing from

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the 70s that I love? Do you pull anything out of this you want to

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put in here? For sure, yeah, I'll reference things all the time, because

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sometimes it's hard to say, well, I'd like to do this. It's going to be

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kind of this meets that. It seems very arbitrary, and it probably

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doesn't make sense because it probably hasn't been done before. Well, there's two

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things. One way would be to show the references. It'd be kind of like this.

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The chorus of this, the way the reverb or whatever it is,

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with snare of that. Or if we can work

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fast. I try to work fast. So let's just do it

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quickly, and then we can talk about it. Which is probably the best

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way. But, yeah, it could be so hard. The way that everybody describes music,

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it's like what you say and what the lead singer of the

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band translates that as. Could be totally unrelated. That's why

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being able to do it quick is probably definitely the way to go. Yeah.

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Because then you see, like, okay, it works, or it doesn't work. Do you

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feel like we're kind of getting into production already? Do you feel like every

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idea should get chased in the studio? If the bass player

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has an idea and it's doable quick, does everybody get a shot to

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kind of try something? I mean, I try to do that, especially if they're good

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ideas. Obviously, I'm coming with a lot of ideas, but I

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definitely do want the artists to have input and to

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bring their ideas, because often a lot of their ideas are really good,

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and even the wackier ones have many

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times been amazing. Yeah. So I definitely

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welcome ideas from everyone. Everyone that's part

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of the group that I'm working with. Whether we get to all of them,

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there might be some where you can kind of tell

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it's probably not the right thing. It's probably not the

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right thing, and it probably would take a long time to

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try, and so you'll have to kind of whittle them

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down to the best. And we'd have a discussion on the

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consensus of what everyone thinks. All right, we've got three ideas, a, b, and

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c. We can do one. What's everyone feeling? And everyone's

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feeling b. So that's what we're going to spend the next couple of hours doing,

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then focusing on b. Yeah. What I wanted to talk about

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mostly, or a fair bit with you is producing bands.

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We're basically there. Right. What's your approach to kind of taking,

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like, a really great live band that everybody

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loves and then translating that into a record that

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is a new experience or a different experience for the listener? I mean, obviously the

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record is going to be more produced, but how do you make sure that you

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retain what everybody loved when they signed that band or why everybody

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went to the show and you put that into a record? When I'm working with

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an artist, I'm always looking for the strengths. So if that's one of

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the strengths, the live show, let's say, and clearly everyone's liking

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the live show, then I would definitely factor that into

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how I'm doing things in the studio. So that

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may determine whether we use a click or not. Like, if they're not using

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a click live, I would assess what's happening live. I

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would try to get a good understanding of what's happening live. I would try to

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see them in person if they were on tour, if it's possible to do

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that. Sometimes it's not because they're not playing, but at the very least, I would

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do some kind of rehearsal with them in a rehearsal room, and I would be

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there right in front of them watching them live. But, yeah, I would try

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to distill down what is the

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thing that makes this so great. And I would definitely try to keep all of

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those great points in by the time we get to the studio.

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So that if that is a thing and if it's a big strength where

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there's sort of a cool attitude or that the songs have a bit more of

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an edge, or there's sort of a freeness to the

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songs that maybe they wouldn't have

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if they're chained to a click or things

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are too clean in the studio or whatever. I'd

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be very mindful of that to make sure that that doesn't happen where things

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are boring, they're not too clean, or they're too clean,

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and then it's a big surprise for everybody, so I wouldn't want that to happen.

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Yeah. Do you ever find that when you

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identify what you think that special piece of an artist is, do you find that

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generally the artist is unaware of that? I feel like some people are

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like, when they're doing their own thing, they're unaware of what is actually connecting

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with the audience. Do you find that to be the

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case? Yeah, I would say most of the time, but then

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sometimes there's artists that I work with that definitely have. They're very

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intuitive as to what they're tapped in. Yeah.

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People need and want from them as an artist, but, yeah. Does it

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matter whether you're in touch with that? I don't know if it matters.

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On one hand, if I were an artist, I suppose it'd be

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helpful if you really were dialed in with your fans. It probably would be a

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good thing, I would say, because then you would. Know it's probably true.

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But then, at the same time, you have to make the music.

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You have to be evolving. You can't

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be thinking, oh, well, my fans aren't going to like this because then

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I feel like that'd be a little restrictive. But I think just having a good

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understanding of what your fans want, as long as it's not

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limiting what you do. I like to talk about managing

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expectations and how you can use expectations to

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fulfill somebody or totally blow their mind when they're like, they

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expect this and you're like, no, that's not what we're doing today. I think that's

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a pretty powerful tool when it comes to mixing or producing or anything.

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Yeah. So along the lines of managing expectations,

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how do you handle? Because we both know making a record can take weeks and

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weeks and weeks. Personalities in the room, momentum

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slowdowns, maybe creativity slumps on week

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four. What are some of the things that you do during a month

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long session that kind of just keeps the band excited,

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fresh, moving forward? Well,

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I have targets every day, and I usually figure those targets

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out. There'll be kind of an overall target where I need to get this done

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by x date. Then there'll be daily

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targets where the target is to get the

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majority of this song tracked, the music part of it

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tracked, maybe even get a vocal. And that's

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a target that I'll set in a way for myself.

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So I may or may not discuss that target with the

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artist, but it causes me to push

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to where we stay on target to get what we

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need to get done by 10:00 or whatever. By the

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end of the day, usually we hit the target or go beyond

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it. We'll get the majority of the song done, if not the whole song, and

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get it in a good place where then we can hear it the next morning

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and have some good perspective to have a fresh listen, and

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then we can do some additional bits to it and then

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get on to another one and keep going. And I think by doing that, by

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having clear targets, and usually I'll establish maybe the night

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before or the morning of, I might mention something like, hey, I'd like to dig

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into this song, song x. I'd like to dig into that

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and get pretty deep with it. The morning

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before, I'll wake up, have breakfast, I'll be listening to things.

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I'll make some sort of decision, like, okay, I feel like we can

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get everything, all instruments up to blah, blah, blah, done,

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and then that'll be my target. And then, so I'm pushing everybody. I'm pushing

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myself. I'm pushing just the whole team, the artists,

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everyone, to just like, let's keep moving. Let's keep the momentum. And I think by

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having that target, it causes us to not have

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slumps and get too fixated

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on minutiae that is really

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insignificant to the target. Some things we can come

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back to. Yeah, there's some things where if I feel like

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we're getting bogged down and it's possible to come back to it

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later on, almost just like, let's just step out of that, focus our

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attention on something else, and then get back moving,

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and then we can revisit that later in the day or the next day, and

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it'd be a much quicker cycle to do that. Very

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cool. So is that a pretty average pace for you, songish a

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day, when you're working? I guess it depends on the artist. Yeah, it depends on

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the artist, but, yeah, I would say song a day for the

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main stuff, and then usually the kind of

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fun, tweaky stuff, the overdub stuff, that could take

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a half day. Again, it depends on what we're talking about

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here. Like, the type of music we're doing, can the artists work

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at a pace like that? Some can, some not. And that's fine,

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too sometimes for the more electronic leaning

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projects that I do. Sometimes a song a day is not realistic because

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there's so much sound design and just

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building kind of the sonic world of the thing and so it

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takes a bit longer. Yeah, but if it's a band

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and everyone's focused, yeah, we can get a lot done in a

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day. A lot of people, they'll start a record and

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they'll do. This week we're doing drums. But I feel like the way that you're

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talking, the going the song by song approach, I feel like that probably allows

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each song to be the character of that song. Is that part of the reason

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you do it so that like, hey, the drums have to be like this for

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this song? Because I feel like if you just did drums to a couple of

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demo guitars and some clicks and stuff like that, you might have a

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cohesiveness that is wrong. You know what I mean? Yeah,

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I've done that before because I've had to, for whatever reason, we were in

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situations where we had to hire, bring in a session drummer and we

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only had this person for two days, so I don't love that.

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But 99% of what I do, yeah, I'm doing it song by

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song so I can set everything up to be

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based around that song and it's custom

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for that song. I don't like doing a week of drums and then a week

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of bass and then a week of guitars for two weeks and synths for

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a week. Whatever. I like doing it song by

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song. I like getting vocals done sooner than

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later. The vocals are obviously a very important piece of the

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puzzle. So I like getting vocals done on the

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earlier side of whatever time we have. Just so I know we've got some

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extra time in case we need to go back and do another

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pass at something or drop in on some bits. Maybe

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some lyrics change after living with it, I don't know, but I like

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having a little bit of time. I don't like saving vocals to the very end.

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Well, it keeps everybody engaged, too. It's like if you're just doing drums for a

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week, you know, the bass player is just not coming in for a week and

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then he's going to have a problem with some fill.

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You mentioned sound design and electronic records taking a little bit

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longer. Do you have any tips for producers on just knowing

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your sample library, knowing your record collection, how you organize

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things, anything to help, like a young kid just work faster when he's

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shaping tones. Yeah, I mean, to work fast, you definitely need to

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know your tools and you've got to put the time

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in. I've put a lot of time in on my own. Before I

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started doing big projects that people know about. I spent

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years of doing lots of unknown stuff and

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my own stuff. And with that, learning my favorite

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samples, or being able to work fast with the

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computer, or be able to mic something quickly, or if

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something's wrong with the sound of it, I know how to adjust the mic

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quickly. I just know what to do and I can just do it. Be a

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to b, get back and keep things moving. So,

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yeah, you just have to know your tools. If it's like you

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mentioned, electronic artists or producer. Yeah,

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you definitely need to know what synths or if there's

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certain sounds that you like, you need to know how to either create them quickly

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or find where they are. If you've saved them or if it's a preset or

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whatever it is. You just need to know how to get to stuff quickly. I

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don't know if you know Damien Taylor, producer mixer? I don't think

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so, no. He always encourages people to go through their sample library and delete the

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stuff you don't like. And that was, like, mind blowing to me because you're like,

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I've got 80 gigs of drums and you use the same four kicks. And

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he's like, why do you have 7000 kicks when you use 50 of them? Just

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delete them. But I can't delete them. They're my

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samples that I don't use. You know what I mean?

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Yeah. I don't know what I've got, but I've got

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a lot that I've accumulated over the years. I feel like I don't think I

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could do that because I work on so many different types of things

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and I'mixing so many different styles and genres

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that I know where everything is for the most part. I can move

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fast, but there are some things where I've only used

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once or twice over 24 years, but

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I'm holding that in there just in case something comes

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up a couple of years from now and I need that thing

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and, you know, it'll be there and I don't know

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if I could do that. Before I deleted them, I definitely backed them

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up. So they're all on another hard drive.

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At the end of a session, you talk about doing so many,

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making new sounds and creating things that haven't been heard before. At the end of

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a project. Do you do any saving pro tools? Track presets or saving

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presets or grabbing drum samples? Do you do any

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archival? Like, these are dope. I want to save these and know I can get

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back to them. No, I never just move on. Yeah.

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Just, like, onto the next thing. I just don't

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want, like, what I said earlier, I just feel like whatever I did

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on this project that I'm just finished. I don't feel

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that that is going to work on the next project that I have. Yeah.

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And I like having things be specific to each project.

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Now, there might be certain ways and techniques, certain things that I

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do from project to project that are the same, like the way things are

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miced or organized or whatever, but in

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terms of sounds, I try to

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create the sonic identity for each project. Like, have that, be

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unique, a unique thing, and not get into assembly

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line, cookie cutter type stuff. I'm not a fan of

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presets. Yeah, well, I

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mean, obviously you're going to think this because you're not a fan of presets, because

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when you came up, you were using analog synths and you were building sounds. Do

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you think the fact that now you can download Arturia and just load

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up every Juno preset you can think of, do you think kids should not

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use the presets and learn how to make a Juno sound? I think they should

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learn how to make a juno sound so you can get the sound that's right

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for the thing that you're trying to do and just have a good understanding of

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how that instrument works. To be very

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causative over that and not be flipping through presets. Now,

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with that said, sometimes there's some cool presets, sometimes I'll

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flip through presets and I'll find something that's actually perfect. It's maybe a

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very complex sound that would have taken me a while to program on something,

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like some soft synth or whatever, but for the most part, I'm really just trying

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to find something unique for each part or each project.

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So if I did find a preset that I use, I probably wouldn't use it

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for straight up something else. Yeah. Sometimes I feel like

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all the technology that we have today is so enabling for

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young producers to learn music and be making something cool, but then at the same

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time, it also enables you to skip some of that

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learning that you and I have gone through. Maybe this is just

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me almost being 40, maybe this is why I feel this way, but I just

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feel like you can kind of skip some of these basic

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understanding of how to build these things. And you can get away

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with it, but you can still be successful. So I don't know if it's a

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good thing or a bad thing. I don't know. Do you have an opinion? Whatever

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works. If it causes them to make better music, then cool. Then

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whatever ways of doing any one thing. There's so many ways of

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getting a cool synth sound. You can do it by

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scratch and reset everything. And dial it in your

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way. Yeah, it's cool for some people. Other people, they'll find

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a preset, and they're very good at that. And they're good at matching that

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preset with the part, with the song. And it's great, and

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it's cool. And I've worked with many artists that that's how they work,

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and it's great. So, yeah, it's just, for

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me, if we were in a room together, and it's like, okay, let's get a

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synth sound. I would probably just walk over to the synth. And just start dialing

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something in for me. That's quicker than to just be flipping through

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the presets. I don't know. That's just me. Do you have any weird

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tips? Like, the most unorthodox shit that you did on accident or

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you thought wouldn't work. That has become like. Well, I guess you're always changing

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things. But is there anything super weird. That you can share with people that you

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like? I mean, I love a lot of late eighty s and

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early 90s digital multi effects processors.

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I feel like they're so

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shitty that they're really good. Yeah, they

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have an interesting profile. They're

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just different than. Let's say it's a reverb or

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whatever. They're just different than a nicer

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reverb. And they're definitely different than a plug in

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reverb. It's just a different thing. So there's a few

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that I really love. And I use quite a bit. And they're

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cheap. Nice. What else? I use lots of

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pedals for various things.

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I'll record a bunch of stuff, and I'll use pedals.

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Yeah. But then I'll also run things through pedals to go even

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further. Cool. And have a bit more control. Like, once it's been

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recorded, I can be more aggressive with what I'm doing.

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But, yeah, there's a bunch of kind of junkie pedals that I

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love. That are just cheap junkie pedals that just do

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something cool. There's certain gear. And I learned this early

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on when I was an intern at a studio years ago. But I

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would basically run drums or whatever through

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outboard gear. And I would distort the input of the gear. So

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there's certain gear that I just like, analog and

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digital. I just like how it distorts. And I'll use that for certain things.

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And it's different than distorting with decapitator or some

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plugin, some distortion plugin. It's a very different thing.

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Oh, I was going to ask you about distortion and saturation, actually. Because when I

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think of a lot of the records that I've listened to that you've

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made, your distortion and saturation stuff is so good. It's

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not brittle and harsh the way it can be. Is that anything you're doing

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after the fact? Can you elaborate on that? Or is it really just

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understanding what distorts how. And then choosing the

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right thing for the right thing? Thank you. I'm glad you noticed. Because I

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put a lot of thought into the grit, basically.

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Yeah. If it's something that I'm producing. Yeah.

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I call it grit versus distortion. Because when I think of distortion,

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I think of more of, like, a saturated sound. And I don't

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necessarily want that. I don't want it to be

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distorted or oversaturated and that sort of thing.

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That wouldn't be quite right. I want it to have a grit

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to it. Kind of like an early stones record. Like the

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early Motown records, where things are kind of breaking.

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But it's very satisfying. Yeah. So, yeah, a lot of

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that. If it's something that I'm producing, then, yeah, we're getting

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that. We're trying to get that however we can. So, again, it's by

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overloading a preamp. Where it's enough to. Where it's kind

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of breaking up. Or it's adding a little bit of hair to the

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thing, to the sound. And then I may go even further. Then when I go

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to mix it, I might go even further with additional

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grit. And it's usually not a lot that I'm adding.

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It's just I'm adding little bits on a lot of things. And so it

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adds up in a certain way. And I don't like to use the

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same grit on everything. I think that's also

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important. Yeah. Because they all have different

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colors. Some are going to emphasize the low

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end. Some are going to be better on the mid. Some are better on the

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top. So just not using the same

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plugin. If it's a plugin, not using that same thing on everything. And if it's

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outboard, not using that same pedal or piece of gear for

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each time I'm trying to overload something. Yeah, you definitely

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understand the character of these things. When you were. You probably don't do this now,

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but years ago, if time allowed. Did you do a lot

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of comparison when you were mixing? Like, what's this sound like compared to that?

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Okay, I like the way that this pushes the low mids. This isn't working here.

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Or have you just accumulated it over the decades of making

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records? How do you mean? Comparison to what? I guess

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taken a second to shoot out. Like, before choosing to. We'll use plugins,

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for example, because it's easier. So before just throwing decapitator on, did you

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ever try retro color next to decapitator next to Saturn

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and be like, okay, Saturn is what I want to use because of this? Yeah,

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for sure. I mean, before the plugins. Yeah, we would shoot

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things out just to see. We try maybe between one

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and three options. We would know that one of these will be cool.

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They might even all be a little similar, but there's going to be something that's

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going to pop out of the speakers. It'll tell us. So, yeah, we

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would definitely shoot it out. And I still do that. If I'm mixing something, let's

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say maybe something that I didn't produce, something that someone else produced,

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but they sent to me to mix, and I'm trying to get

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that grit, which maybe they didn't do that when they were capturing

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everything. I'm trying to find different ways to creep that grit in

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there to not have things sound too clean. I'll

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try different ways of doing that because sometimes the

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plugin, decapitator, whatever it is, Saturn's

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great. Whatever it is, it may be great on that last

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project, but it's not working the same way on the same instrument

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for this next project. I don't know why that is, but it is what it

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is. Sometimes you have to just do a

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quick check just to make sure you can't just blindly

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do the thing. Like, well, I always do this on my drums. There are

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things that I do use a lot for drums or bass or

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whatever, but I am checking, and I may not use

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the thing that I always use. There are occasions where it's not

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right, and so I swap out for something else. But,

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yeah, you have to constantly check that. Yeah. A hard tangent

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here. Before we close. I was meant to ask you this earlier. I feel like

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you've made a lot of records that are both commercially successful

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and highly respected. By musicians in the music community,

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which we both know is not always easy to do.

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What happens when you're straddling that line of what the

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artist wants, staying true to that, versus bringing in some of what the

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label might expect or some of what the radio is looking for? Do you have

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to live in that world at all or do you just make a record and

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it resonates and it works? I mean, I'm always on the artist side. I feel

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like that's the place to be, helping

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them create the vision they have

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for the songs. Me coming in and amplifying that

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vision, that's what I like to do sometimes. Yes,

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labels, if they're signed to a label, then, yeah, it's

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possible the label will have some input on that. For the

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most part, the majority of the projects that I've worked on, everyone has

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been on the same page. It's been very rare. I'd have to

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really think back as to a time where the

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artist is doing one thing and the label is talking about

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some other thing, and there's usually a

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parody. The label signed them for a reason, so

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they have an understanding. Now, sometimes when you get into the third

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or fourth or 6th or 7th album, there can be a thing

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where now there's some expectations. The label is

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expecting a single or a certain thing of a certain way. Yes. They'd

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probably love to have whatever the first big single was that did really well. They

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would love a version. Two of that, of course. But usually that's not going to

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happen because the artist doesn't want to do that. They've

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already done that. And I'm like, with the

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artist, why don't we make a single that's really good,

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but that's something new and has all the strengths that the artist is

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known for and encompasses all of the other cool stuff that

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everyone likes and that the artist likes to do. And I feel like that's how

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you get the good stuff. But chasing something,

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it's just never worked for me. Chasing the charts or chasing

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some trend in music that is really popular now. The music

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that we're making now is going to come out maybe in six months, and that

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is going to be done. That trend will be definitely done.

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You're like a sitting duck. Like, no one's going to be interested

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in this thing. And frankly, I think the

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artist needs to stand in their own

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area away from other artists, not be a copycat or

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not sound anything like other artists. Yeah.

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For the most part, the artists that I love that are big

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to me, they're all very unique. They have a very unique

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presentation. All aspects, from the sound, their

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look, the packaging, everything. It's all very

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unique. And I think that's where it's at. Trying to chase

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something that is already successful, it's very difficult.

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I agree. I have a lot of experience doing songwriting sessions for years

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and years and years. And the times that everybody came

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in with the intention of writing something that sounded like something

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else, it was always an average day. And when people

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just came in and just didn't have to write for an artist, and they

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just pulled up a piano or whatever and just wrote, those were

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always the better songs and probably the ones that got cut and that other stack

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of shit that was, like, trying to sound like whatever's hot right now, it just

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stays on the hard drive. Yeah. So I completely agree with you.

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Okay, so before we hit our closing questions, I've got reports

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from an outside source of a remote controlled airplane that may have

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been taking off of Sunset sound. And I was told to ask if you knew

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anything about this. Yeah, I may know of something about that,

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actually. Now, there's actually. Are we talking Sunset

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sound or sound factory? It could be either. The

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roofs of both of those studios have been used for

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Runway access. Yeah.

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Okay. All right. I know so many people that work with you.

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I know that you're really good at keeping the vibe in the room going and

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breaking it up. But then, like you said earlier, you've got your targets. How

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do you hit your targets and still make sure everybody's having a great time? You

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know what it is? No. I mean, when people are productive and

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when they're producing. I don't mean producing as a record producer, but producing

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a product. Producing the product of being

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a guitar take coming up with a synth part. That would be the product

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of that moment when people are making things,

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creating stuff, they feel good, and they

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kind of keep momentum going. And morale is good.

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When it becomes a slog and you're just spending

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so much time in the minutiae of one

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little sound of whatever going down a rabbit hole

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and not really having much movement with it, people

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get tired and unmotivated. So

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I think, for me, what's worked for me is just keeping things

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moving and just

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having agility, moving fast, not getting bogged down on things.

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And then you've got time to go fly airplanes off the roof of a

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studio. Perfect. Tony, this has been great.

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I've got two questions I ask everybody at the. You know, we kind of touched

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on a little bit of this as we went but has there ever been a

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time in your career that you chose to redefine what success

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meant for you? I mean, I'm always trying to

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have songs and artists do

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well. And I think early on, like, early,

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early on, success for me was being able to work

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in a recording studio, like, to make music in a recording

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studio. So if there were a day that I could

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actually go into a studio and work with an artist in a

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studio for one day, that was a huge

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success for me, even. It was for, like, 1 hour.

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Yeah. And then obviously that changed. So then when

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you do that enough, then you want to do a full album in a

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studio, and that was a big thing. So, yeah, it's evolved over the

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years. It's always evolving. But I think, really, the main thing for me is I

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like it when people hear music that I work on. It is success for me

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when the artist is doing well. It's success for me when

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randomly I'm out somewhere at a restaurant or whatever, and

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then a song comes on or it's in a movie that I didn't know

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it was in. I like that. It definitely

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feels good. And again, it means that people like the

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artist. They like the music that we did, and, yeah, that

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defines success. Yeah, I think that's huge. When you're

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a kid, you listen to a record and song will have such an impact. And

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I think, for me, I resonate with that a lot. That's one of the things

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that really gets me going, is when something does well, and you're

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like, some kid out here, out there is being affected by

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this song the way that I was affected by that song 25 years ago or

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whatever. And I think that's huge. I think that's why so many people just keep

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doing this, just to give people that thing that they had when they were a

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kid. Yeah, there was an artist that I worked with

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where a fan had reached out to the artist. The album had just

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come out, and the fan's younger

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brother was, I think, deaf or hard of hearing,

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and her brother had some kind of treatment done

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to his ears to where he was going to be able to hear. And the

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first music that he was going to hear was going to be a song off

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this album. And they told somehow this information got to the

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manager, and then it got to the band. And I just thought, man,

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that is a. Is that the first thing that you want

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to hear? Maybe, I don't know, the Beatles or prince. I don't

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know. It's cool. But I thought it's just really cool. That

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obviously this music hit this girl in such a way to where she

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felt her brother needed to hear it. And I thought that was really cool. And,

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yeah, when people tattoo the lyrics on their

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bodies, personally, I don't think that's a smart idea,

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but the point is, somehow something about this song

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caused some emotion in that

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fan, and it caused them to react and to do that

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where that song really became a part of their lives. And I love that.

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Yeah, I think it's huge. That's a good story. I'm glad I didn't break

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into tears or anything now that this is a video show as well. All right,

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so the last question is, what is your current biggest goal that you can share

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with people? What's the next smallest step you're going to take to go towards that

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goal? Biggest goal? I've got a lot of

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really big goals, and some of them, they're not necessarily

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music related, but I would say the biggest

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goal. There's certain artists that I would love to work with.

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That would be a goal. And the step is I'm trying

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to connect with those artists by any means necessary.

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So either through a connection I have or through

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my manager or some other way, but it's cool.

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Goals are a big thing for me, just even in the day

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to day of making records. Like, I'm setting daily targets and

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goals. It's just how I operate. It makes it

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easier for me to get through a day, basically, and to have something to show

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for that day, but so I'm always very goal

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oriented, and I try to write them down once or

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twice a day, in the morning and at night. I don't always have the

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time, but I do try to. And then those goals, they're always

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changing as well. Yeah. There's a lot to writing them down,

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visualizing them, telling them to your partner

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or your friend. It's something about, like, you just feel, like, more accountable to them

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when they're down on a piece of paper or whatever. Yeah. It makes them

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more real. Yeah. And I put them in the present tense, like,

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I am doing this, I have this, they're

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present. Not like I want to do this or I hope to do.

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It's like, I am doing this, I have this, and I've done that for years.

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And it's funny because just randomly, there'll be things that I write about.

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I kid you not. And then, let's say if it's working with an

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artist, a few months later, this artist will reach out.

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This has happened with so many things, and I don't even know how to

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explain it. And it just happened recently with something with an

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artist who I just had lunch with the other day, but someone who I

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wanted to work with. And then they read an interview that I

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did in tape op magazine and then

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they reached out to me. Most bizarre thing. And I was just trying to think,

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like, how can I connect with this artist? And I was being a little slow

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at doing it. And, like, I don't know, it's kind of

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going back and forth on doing it or not. And then they

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reached out. So it's just really bizarre. Yeah, I feel like

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a lot of people, at least I believe that you kind of find

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what you're looking for. It's like if you're looking for

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a positive experience walking into the studio, then you're going to have a positive

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experience. And I think that applies to what you're talking about. It's like you're looking

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to work with these people. You're going to somehow find your way to that space.

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And I guess right before we go, last question. It sounds like

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you're not afraid to reach out to somebody that you are passionate about that you

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want to work with. Can you speak to that and tell younger kids, like,

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hey, reach out to people that you want to work with? I guess the fact

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that you're doing it should be an example enough that it's okay to reach out

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and say, hey, I love your music. Is there any chance we can work together?

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Yeah, I mean, I've done that for years before social

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media and before the Internet,

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many years ago. That's awesome. If there was someone that I've liked and

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wanted to collaborate with, I would just try to hit him up. And

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often it's led to really cool things and sometimes it's not an

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immediate thing that happens. Yeah. There was one artist,

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this artist, Sandra Lurke, a norwegian artist

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who I heard his first album and just

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loved his album. And I reached out and

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through know somehow I was able to connect and we

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connected and I said, man, I'd love your music. It's really cool. I'd

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love to work with you someday if you ever are in LA or whatever. He

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was based in Norway at the time and I think

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two or three years later we ended up doing a record together

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and we made a really cool album. It may not be an

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immediate thing and it has to be the right communication as well because you don't

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want to bother people, but you want to be

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enthusiastic and you want to be intentional with what you're wanting

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to do. But not waste people's time. So I'm also mindful of that.

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Yeah, it can't be about money. It's got to be about

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art. Well, yeah, it definitely can't be about the money. I just think some people

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are like, how am I going to get gigs? I'm going to email everybody I

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know. And that's not like, reaching out to people that you don't actually want to

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work with just because you think they'll pay you is a horrible idea. This job,

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and it's hard to call it a job, honestly, because working on music

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doesn't feel like a job. There's other jobs. Working on a roof

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would be a job in the summer. That would be a very hard job. I

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would not be good at that. If you're doing it for the money, I feel

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like it's harder. It's harder for stuff to flow to you.

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When I started off, yeah, I needed to get paid, but I wasn't doing

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it for the money. I was doing it because I wanted to work on music,

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and that's still what I do. I take projects all the time

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that are not necessarily. Some will be very low budget

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projects. I just love it so much. Got to do it.

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Yeah, I just want to work with the artist. So

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sometimes, if you can really have it be

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about the music, I think things will flow to you.

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You may not make a lot of money at first, but it will

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cause the money to come. It'll cause the projects to

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come. But I think really it's building up an abundance of really good

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projects to show people and to get out there. And that's

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basically what I did early on. I was just working on lots of stuff and

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try to find cool stuff to work on. Not just anything, but stuff

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that could hopefully get people's attention. And I was doing a lot of it for

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no money. But one of those projects, the drummer that

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worked with me on that project, he ended up becoming the drummer

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for a french band called Air. And then he played the stuff that we did.

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I didn't get paid for it. They gave me literally pizza, like lunch

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and dinner, and I was cool with it. I loved it. We're working on

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cool music. I got to work on a trident, a range, which I'd never

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used before. It was great, nice. But he played it for air, and then that

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caused me to work with air, and then that caused me to work

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with a lot of british artists. I guess

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all I'm saying is just, you never know. It should definitely be all about the

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creativity. Hopefully the money will come,

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hopefully. That's awesome. Please share

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with people anything you want to share. If there's a project that you're really

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passionate about, if you have management that they can reach out to, I don't know

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if there's anything you want to share. This is a little spot for you. Yeah.

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I mean, people can hit me up however they want to find me.

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Instagram, I have a website. They can find me there. They can reach

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out to me. Know. Awesome. Tony, this has been so much fun.

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I'm glad we got to connect. Like I said, we know so many people, same

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people. And I've listened to so much music you've made. So thanks for making all

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my music. Thank you so much. Yeah. Appreciate it. Yeah. Loved it.

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Thank you.

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