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Five Things to Consider Before Running Google Ads
15th November 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:12:53

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There's no doubt that Google Ads can be a powerful tool for businesses of all sizes. However, before diving in and running ads, there are a number of things to keep in mind before diving in and running ads.

That’s why Solutions 8 Client Manager, Mel, and Director of Operations, Leandra, are here to share the five key areas businesses often overlook before diving in and running ads.


By considering these five points before running Google Ads, you can maximize the effectiveness of your campaigns and avoid wasting resources so you can easily make a profit.


Related videos:

🔥 Introducing Our New Solutions 8 Series: Gads Girls With Mel & Leandra: https://youtu.be/5V7bwM8_fXw

✅ The 5 M's of a Marketing Plan: https://youtu.be/4FCAvZGbSzw


0:00 Intro | GAds Girls Episode 2

0:36 Five Things to Consider Before Running Google Ads

1:38 #1

2:38 #2

4:07 #3

8:37 Tool to check what’s going on on your website

10:02 #4

12:04 #5



Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


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Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

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Transcripts

John:

So our topic today is what to consider before running Google Ads.

John:

Yes, we've both seen many, many websites and businesses who come to us desperate

John:

for running Google ads to increase their leads, increase their sales but Google

John:

Ads isn't always right for every business.

John:

And there's a few steps that every business should take before

John:

even starting with Google apps.

John:

Also, it's important to.

John:

Comfortable losing your monthly budget for the first three months.

John:

Unfortunately, Google's not a magic button where you just push and it rains money.

John:

Hello YouTube.

John:

Welcome back to another episode of Gads Girls.

John:

We're your host, Mel and Leandra.

John:

Hi.

John:

Thank you for joining us again to our second episode of Gads Girls.

John:

If you didn't tune in last week, Gads Girls is taking

John:

it right back to the basics.

John:

So we know that you get a lot of really high level strategy from Kasman John but

John:

we think that a lot of you are looking.

John:

To talk about fundamentals of Google Ads, which is exactly what we're

John:

here to help you guys understand.

John:

So our topic today is what to consider before running Google Ads.

John:

Five things to consider before running Google Ads.

John:

Leandra and I were both client managers here at Solution eight.

John:

So we think it's really important to go over this topic with you all.

John:

Yes, we've both seen many, many websites and businesses who come to us desperate

John:

for running Google Ads to increase their leads, increase their sales but Google

John:

Ads isn't always right for every business.

John:

And there's a few steps that every business should take before

John:

even starting with Google Ads.

John:

So the first one, know your numbers.

John:

This is really, really important.

John:

So knowing your lifetime value, knowing your knowing your cac,

John:

knowing your profit margins.

John:

All of these numbers help you determine realistic goals.

John:

So if you're, aiming for a roaz goal, if you're aiming for CPA

John:

goal you have to know your numbers first before you start running.

John:

That's right.

John:

We see a lot of businesses come to us and they just say, Oh, we want

John:

more sales, or we want more leads.

John:

But it's really important to quantify what your goals actually are based on actual

John:

numbers, because it's easy to come in and say, I want a 300% return on ad spend,

John:

but it's possible that you don't need 300.

John:

You could be perfectly profitable with, let's say 200

John:

because of your lifetime value.

John:

So there's lots of numbers to go into, and we can cover that more in detail.

John:

in another video.

John:

All right.

John:

And number two is set a realistic budget.

John:

So this goes back to the numbers that we were just talking about.

John:

So once you have an idea of your numbers, what you're looking for then you can more

John:

easily set a realistic monthly budget that you're ready to spend on Google ads.

John:

We'd recommend also getting an understanding of your cost per

John:

click, so how much clicks cost in your industry and working with.

John:

also it's important to be comfortable losing your monthly

John:

budget for the first three months.

John:

Obviously is a test, not like . Yeah.

John:

At the end of the day Google Ads is a test.

John:

In the first couple months.

John:

You have to see what type of campaigns are gonna work, if Google Ads is going

John:

to work kind of sort out the bugs in the first couple months to see you

John:

know, is this going to be profitable?

John:

So it's really important to.

John:

Aware that you could lose money and to determine what amount of

John:

money you're willing to lose.

John:

In the beginning you might not.

John:

At the end of the day, you might not, you might be profitable from

John:

the get go, but you have to have some sort of risk tolerance to start off.

John:

That's right.

John:

Unfortunately, Google's not a magic button where you just push and it rains Money.

John:

There is always risk involved, and the first few weeks and, up to three

John:

months is really a testing period to learn what works, what doesn't work,

John:

so that you continue to optimize of.

John:

Next one, we have optimize your website.

John:

this one is close to my heart, as a cm, I think we can all say we've worked

John:

with some really terrible websites.

John:

You know, we're driving traffic to the website.

John:

But ultimately something to really remember is that, It's

John:

your website's job to convert.

John:

So Google Ads is paid traffic, so you're paying to, we're sending

John:

relevant traffic to your website.

John:

But at the end of the day, the website has to convert.

John:

So making sure that you have a clear calls to action.

John:

And I know Leandra has a really good example about this one, so

John:

I'll let it tell your example.

John:

So call to action on websites.

John:

It's important to have it really, really clear what you want the customer to do.

John:

So we had an example last week of a call to action, a nice think button

John:

right on the front of the website.

John:

And what it said on it was made in USA while.

John:

USA is a great selling proposition.

John:

It's definitely not a call to action.

John:

You're not asking anyone to do that in that specific example.

John:

So really important to have really clear messaging on what

John:

you want your customers to do.

John:

And I also thought of another example where a client has a login option on

John:

their website, but it was placed in a very similar area of the website

John:

where a call to action would be.

John:

So people are expecting that to be the call to action.

John:

So they're clicking it, but it's actually a login for the members

John:

that are already signed up with them.

John:

So thinking about the placement of the call to action is also important

John:

and making sure that you're repeating your call to action multiple times.

John:

So it gives people the opportunity as they're scrolling through the website

John:

to see it again and again and again.

John:

Another.

John:

That we wanted to talk about is an easy checkout experience.

John:

So lean, you can talk about this one.

John:

Yeah.

John:

So I think we've all had experiences trying to buy something online,

John:

and then you get these popups and then something's not clear and the,

John:

shipping option doesn't make sense and making things really, really easy.

John:

We'll get you better conversions because people don't have very much patience.

John:

The harder things are, they'll just leave and probably never come back.

John:

So the more clear your website is and the more clear the steps

John:

that you want them to take are and making it as easy as possible,

John:

we'll definitely help things long.

John:

Melissa and I, before this, we were just saying how we, think that websites

John:

should be easy to understand that your grandmother or your Yes, not

John:

technologically inclined mother should be able to understand what's going on

John:

so you're not speaking to other people.

John:

That know about your industry as well as you do, cuz you'll know about it the best,

John:

but make it understandable enough that anyone could dive in and understand it.

John:

And John uses a really good example that like a mom with like three yelling

John:

children on her phone should be able to easily navigate and easily complete the

John:

action that you want her to complete.

John:

And I always remember that one because it's true.

John:

I mean, moms might not be your target audience, but it has to be

John:

that easy that it could be navigated quickly and it's super clear.

John:

So next point here is ensuring that your website clearly

John:

states what your service is.

John:

We work with a lot of lead gen businesses.

John:

I know probably 60% of my clients are leg gen.

John:

And sometimes.

John:

The service isn't clear.

John:

So this goes back to what LiRo was saying about, make sure that your

John:

mom or your grandma would understand.

John:

So someone who has no experience in your field or in that particular

John:

market or niche, whatever it might be.

John:

If they read it, they're gonna know exactly what you are offering If you

John:

have multiple services, I think it's really important to separate them

John:

so, have a different page for them, or just make sure that it's super

John:

clear, separate them on the same page.

John:

Cuz sometimes things can get muddled and it becomes very confusing for the user.

John:

Okay.

John:

Yeah, and I think at the end of the day, it's really important to

John:

understand that you're spending a lot of money on Google ads and

John:

you're driving traffic to a website.

John:

if the website isn't doing its job, then it's really not a good investment.

John:

And we have a lot of clients where we see the search terms are so relevant

John:

and everything looks perfect on our end.

John:

The search terms are relevant, the clicks are there, everything's great.

John:

But once they get to the website, that customer's just lost.

John:

And of course, The last thing you wanna do is just throw money down the drain.

John:

So really important to have a professional look at your website or

John:

your mom, look at your website and make sure that it makes sense for

John:

everyone and it's easy to navigate.

John:

There's also a tool, I'll just quickly say if you think this might be happening to

John:

you, you're running Google ads, you think that your search terms all look really

John:

great but your conversion rate is low.

John:

And you wanna check in on, the website we recommend it all the time.

John:

Something like Lucky Orange where you can watch the user experience.

John:

There's heat mapping so that you can really see what's going on on the website.

John:

And if people are just leaving or people are interacting with things

John:

that you didn't think they were interacting with That's really powerful.

John:

It's a really powerful tool to help you uh, fix those things.

John:

Yeah, definitely.

John:

It's really neat to see.

John:

You can watch where people are navigating around on your website and it can help you

John:

make better decisions on what to change.

John:

Yeah.

John:

All right, number four.

John:

This is not a glitch.

John:

I'm interrupting because I need to remind you that I'm always

John:

looking for people to join our team.

John:

So if you're passionate about Google Ads and you wanna work with the best

John:

Google Ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google Ads agency on the planet, if you're having

John:

trouble with Google Ads and you want professional help, that's what we do.

John:

You can go to so late.com, that's o l eight.com to apply for your

John:

free, no obligation action plan.

John:

And if I've.

John:

Any level of value at all.

John:

Maybe think about giving me a thumbs up and subscribe your channel.

John:

That's how we choose the YouTube algorithm, so they actually know

John:

that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions,

John:

hit me below in the comments.

John:

And now back to your regularly scheduled program.

John:

On our list here is consider products and services and their pricing.

John:

So obviously pricing is always a big factor in people buying, but people are

John:

fine paying a little bit more as long as your product or service is unique

John:

and can help them meet their goals or help them with their challenges.

John:

We have mostly stopped working with drop shipping companies because it's

John:

really, really difficult to differentiate yourself if you're a drop shipper.

John:

When you have multiple vendors selling the same product, that generally the same

John:

price, there's nothing to set you apart.

John:

So running ads doesn't.

John:

Necessarily always work for those kinds.

John:

So we love products that are brand new, that people that, you know, the business

John:

owner has created or has, worked on.

John:

And it's, very different than others.

John:

and if you are selling similar products to other companies just make sure that your,

John:

pricing is competitive, like Leaner said.

John:

And if it's not, your unique selling proposition has to be super, clear

John:

for people to understand why they should pay more for your service.

John:

So, yeah, We have two P's of the four P of marketing.

John:

Consider your product and consider your pricing.

John:

It's very important.

John:

like the in said, there's no point running ads if you know

John:

people aren't going to buy yours.

John:

They can buy cheaper on Amazon.

John:

If there's no differentiation there.

John:

Yeah.

John:

And just a little side note there.

John:

So Melissa mentioned the four P's of marketing and we were just talking about

John:

this before this call and every marketing course that we took in university.

John:

These four P's always come up.

John:

So I came out of university thinking marketing is only about these

John:

four P's, which what I did list of product placement, price, and.

John:

People, I think, I think there's actually seven P's now if you really look into it.

John:

But that's all I've ever learned about university for marketing.

John:

And we're just looking at two today.

John:

Yeah.

John:

Two.

John:

Okay.

John:

And then our last topic which is very important.

John:

What other marketing are you doing?

John:

So we have had clients come in, we've run ads for them.

John:

Google Ads is the only thing that they're doing.

John:

And unfortunately, like Leandra said, we wish that Google

John:

Ads was magic, but it's not.

John:

It is only one piece of the puzzle.

John:

It can't be your only strategy.

John:

There has to be, you know, what are you doing for email marketing?

John:

What are you doing on social media?

John:

are you running native ads?

John:

Whatever else.

John:

Is applicable to your business.

John:

You have to be kind of diversify yourself in terms of your other marketing efforts.

John:

Cause Google Ads it won't work if you don't have anything

John:

else going on for marketing.

John:

Yeah, it's dangerous in anything in life to put all your eggs in one basket.

John:

And unfortunately, we see that a lot.

John:

And when Google ads starts to not work business owners are

John:

sometimes left with, with nothing.

John:

So it's important to invest in different, channels, different

John:

networks, and not just rely on, the one and they help each other, right?

John:

If you get Facebook traffic, it'll help your, your Google remarketing

John:

so they can work together.

John:

Absolutely.

John:

And even your email remarketing it can be super powerful along with Google Ads.

John:

So other things to consider outside of Google Ads for sure.

John:

That's right.

John:

And that takes us to the end of our five things to Do before

John:

Running Traffic to your website.

John:

Thanks for joining us.

John:

We'll be back probably next week with another video topic for you.

John:

We've got some good ones coming up, some guests, so stay tuned.

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