It’s all about saying thank you. In the world of fundraising, how you say thank you is almost as important as the thank you itself. You might think that you thank your donors for every gift and that there isn't an issue, but how do you thank your donors, to what level, and is there a wrong way to thank your donors? You would be surprised at the answer to that last question. To help with this discussion is Mark Litzler. Mark has a long, distinguished career as a fundraiser. Currently, he is in Cleveland working as the Director of Institutional Giving for The Cleveland Orchestra. Mark is also a published cartoonist. His work has appeared for years in the Wall Street Journal, Harvard Business Review, Barron’s, Readers Digest, and a number of American City Business Journals.
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