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51: Creating Craveable Courses with Tracey Lewis Stoeckel
Episode 5117th September 2019 • The Unshakable Company™ Podcast • Kathryn Binkley
00:00:00 00:30:11

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In this episode, Tracey shares some mistakes to avoid and some must-follow tips to create courses that your audience will crave

Episode Summary:

  • What lights up Tracey the most in her business is seeing her clients transform and walk away feeling confident, knowing that they're putting out a great course which will teach what they intend to teach.
  • Tracey talks about the biggest mistakes made when delivering courses and how to avoid them. Hint: Don't read your slides!
  • Are you struggling with what to include and what not to include in your course? Discover how you can create a balance between overdoing it and the fear of missing out (FOMO)!
  • Tracey explains how your course can survive your ever changing industry by providing classic customer service and giving quick "wins" to your audience.
  • Curious which framework works best for creating and delivering a course? Tracey shares some tips on how your audience can commit lessons into their memory and how you can keep them engaged.

"You need to have an outcome for your course. The idea is to work backwards from your end goal, and everything that you include in your course should contribute in some way to that end goal."  - Tracey Lewis Stoeckel

About The Guest:

Tracey Lewis Stoeckel is an online course consultant and coach. She is a single Mom to a son and a daughter plus a couple of rescue dogs and a menagerie of other critters. She has a love for sarcasm, marketing, cheese, and her hometown baseball team. After years as a serial entrepreneur, and while working as a college instructor, Tracey earned her master’s degree in education. It was around that time that her loves for business and education merged as she started creating online courses for higher education and later for a hospital-based ambulance service. Tracey launched her first service-based business with Tracey Teaches when her need to be present as a parent conflicted with the corporate culture she worked in. When the best boss she ever had announced her retirement, Tracey made the scary move to pursue course-building for small businesses full-time instead of crying in her office on a near-daily basis. A decision she questions only occasionally. Tracey shares her education and business knowledge on her Tracey Teaches Facebook page as well as on her website at In her “free time” Tracey is working on a series of online courses to help single moms get started in a business of their own, and she plans to also launch a new podcast in late 2019.

Where to Find Tracey Online

Tracey is offering entrepreneur FREE access to her "Course Outline Mini-Training". Enroll for free! (No promo code required.)

Also, check out her three month "Concept to Completion" package or self-study course "Creating the Course Your Audience Craves" ---> HERE

Next Steps:

  • Sign up for The Brief HERE and get weekly CEO-level strategies and resources to help you scale.

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