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High Impact PR with Lelani Clark
Episode 125th March 2021 • Big Voices On Small Business • Women's Center for Entrepreneurship
00:00:00 00:27:38

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Do you want to grow your business and gain national media attention by appearing in top outlets like Forbes, Bloomberg, CNBC, Inc., or Entrepreneur, but don’t have a large budget to hire a PR firm? In this episode of Big Voices on Small Business, Communications Expert and Women’s Center for Entrepreneurship PR Manager, Lelani Clark provides insider tips on how to use high impact PR to build your brand and boost sales with DIY resources. Many small business owners impacted by Covid-19 have been forced to pivot and come up with new strategies to not only keep the lights on, but to thrive in a post Covid economy. Tune in to learn how to develop a solid PR strategy, create Social Impact PR campaigns to turn your business into a change leader supporting worthwhile causes like social and racial justice, the basics for creating a winning press release and how to use free tools like HARO - Help A Reporter Out and Google Alerts to take advantage of daily media requests and track media mentions. With these essential tips, entrepreneurs will have a useful guide to bootstrap their way to PR success. Taking the steps to level up your business with a PR boost means you are well on your way to getting noticed and standing out from the crowd without having to break the bank!

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