What happens when a bold pivot turns near-failure into a $100M+ insights success story?

In this episode, Lenny Murphy sits down with Matt Britton, CEO of Suzy, to talk about reinvention, resilience, and the rise of research tech.

Britton takes us behind the scenes of Suzy’s transformation—from a struggling business to a leader in agile consumer insights. He shares how combining storytelling with data became their secret weapon, why voice and generative AI are set to disrupt the industry, and what brands need to know about the next wave of consumers.

Plus, a sneak peek at his upcoming book, Generation AI, which explores how Gen Alpha will reshape culture, commerce, and communication.

If you’re into leadership stories, innovation in research, or the next generation of AI-driven insights—you’ll want to hear this one.

Resources & Links:

Get your copy of Matt's book

You can reach out to Matt Britton on LinkedIn.

Many thanks to Matt Britton for being our guest.