In this episode of Women in B2B Marketing, host Jane Serra interviews Jess Cook, Head of Content at Lasso and co-host of the podcast "That's Marketing, Baby." They walk through Jess's journey into B2B marketing, the importance of copywriting and content creation in the B2B world, and strategies for successful content marketing.

Jess and Jane discuss:

• how copywriting plays a crucial role in grabbing attention and generating interest
• limitations of AI in content marketing
• the repurposing multiplier - repurposing content and leveraging existing assets
• shifting team goals and individual goals in relation to business needs and growth
• the importance of branded organic search in increasing brand awareness
• personal branding and overcoming imposter syndrome
• Jess's tips for consistent posting on LinkedIn and managing work-life balance

Key Links:

Guest: Jess Cook - https://www.linkedin.com/in/jesscook-contentmarketing/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Lasso - https://www.lasso.io/