Shownotes
Chris Bogue is a writer, comedian, and entrepeneur that happened to make the jump from the stage to the sales game. He's done stand up comedy, improv, and performed in front of audiences his whole life. When he got into sales to pay the bills, he realized that alot of the same skills transferred from his improv life into his sales life. So to stand out, he started making fun sales video content. It worked. Now he runs a coaching business helping other sales people get comfortable in front of the camera and create merciflly short video content that drives revenue.
We talk about alot in this episode about the parallels between sales and improv. Why it's so important to be in the moment with the person in front of you. Accepting their realities. We also get into some tactics on using video and even a little bit of comedy in a sales process. How to create short videos to get people to react.
Key Moments:
05:00 - Limitations breed creativity. How we can all be creative.
06:43 - Persuasion is only a small part of the sales process. You're not changing their minds. Most of sales is about staying open. My job isn't to sell to everyone, it's to keep doors open.
08:40 - Videos aren't selling. They're create interest to get in into a door to a meeting.
13:01 - Building a sales process and setting up the right flow. The connection between comedy, improv and selling. Yes And.
17:13: - Chris story of growing up an developing his comedic muscles.
20:08: - Why everyones funny in the right context
22:38: - How to produce engaging videos and boost your business success.
37:20: - "Red, Yellow, Green System" for categorizing leads.
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