Shownotes
In this episode, Tara talks about workbook page numbers and why they make a difference in the experience you provide for your customers. Page numbers are a small detail with a BIG message...
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.
This podcast is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.
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Mentioned in this episode:
Gamify My Course Camp
https://bit.ly/2023_Gamify
Transcripts
Hey everybody, it's Tara, Brian, and you are listening to the
Speaker:course building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will give you practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time for team to your business? If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale you're in the right place. Let's dive in. Hey,
Speaker:course creators Today let's talk about page numbers. Okay, so
Speaker:this is a small piece of your entire online program. But I
Speaker:want to talk about page numbers in your workbooks. Okay, so I
Speaker:was at a conference a couple of weeks ago, and one of my
Speaker:favorite groups that I'm a part of, and, and they had a workbook
Speaker:for the first time in for one of their live events. And it was it
Speaker:was awesome. I was like, Yes, I workbook. That's so exciting. I
Speaker:love workbooks, I love when people can follow along when
Speaker:they can do activities and take action and, and really start to
Speaker:apply with the you know, kind of what's being taught or what
Speaker:people are trying to share, right? So I love them. They're
Speaker:awesome. If you want a quick, easy way to enhance your
Speaker:program, add a workbook. However, one of the things
Speaker:that's super important is paying attention to the details. And so
Speaker:you we got this workbook it was great is 700 pages or something
Speaker:so substantial felt felt substantial. And you know, we're
Speaker:going along and you know, one of the speakers says yeah, so go to
Speaker:page, you know, data in the workbook, and you'll find this
Speaker:chart that I'm talking about. And everyone starts, you know,
Speaker:looking through their workbook and piece, you know, page by
Speaker:page by page, and all of a sudden, everybody sort of looks
Speaker:up. And there's the blank stare. And somebody calls out there are
Speaker:no page numbers. And so of course, this guy was, you know,
Speaker:frustrated and embarrassed and was just like, oh, okay, yeah.
Speaker:So they've they operate under the philosophy is 80%. Right. So
Speaker:everything is about 80% dialed in the the the 20%, which is the
Speaker:details and the polishing. And the just the the sense of it,
Speaker:having it be, you know, completely put together is that
Speaker:extra 20% that they just don't worry about, which is great. And
Speaker:I highly recommend that when you're launching your beta when
Speaker:you're launching your MVP, right? Your minimum viable
Speaker:product, it that is that is awesome, right? Don't over
Speaker:engineer, something that you're just testing with your audience,
Speaker:right. And so Absolutely 100% I agree with that at everything's
Speaker:80%. However, when you run your entire business off of an 80%
Speaker:Completion, meaning 80%, you'd only focus on the 80% not the
Speaker:kind of the the final or finishing 20% what starts to
Speaker:happen is your entire business becomes it just it just sort of
Speaker:loses that professionalism, it loses that, that final thing.
Speaker:And you know, at the end of the day, at a certain point in your
Speaker:businesses maturity, it looks like you just don't have your
Speaker:crap together, right. And you don't have the right team and
Speaker:you don't have the right professionalism. And, you know,
Speaker:if you're always missing some of those pertinent details, what
Speaker:else are you missing about people's business about solving
Speaker:people's problems around your service around the product that
Speaker:you sell? Right, there's just sort of becomes a perception
Speaker:that maybe you're flying by the seat of your pants, and the the
Speaker:service or the solution that you're offering to your
Speaker:customers, your clients isn't 100% correct or accurate? Right,
Speaker:which is a problem. I mean, kickstarted, like you're a
Speaker:surgeon and you go in and you're doing brain surgery and you're
Speaker:like, Yeah, well, you know what I took care of 80% the other the
Speaker:other 20% Like, I didn't really worry about that because I
Speaker:figured that, you know, at the end of the day, those are just
Speaker:you know, that's just the frosting is just icing on the
Speaker:cake. It's all good. Great. Well, okay, So what's the 20% of
Speaker:that brain surgery? That is not getting dialed in correctly,
Speaker:right? So at when you're learning or when you're in your
Speaker:beta, like, Sure, test often, and then tweak, test often and
Speaker:tweak. But here's the deal is when you get to a certain point
Speaker:in your business, if you're still operating at 80%, for
Speaker:everything that you're doing, it's going to start snowballing,
Speaker:right, it's going to start adding up. And there's going to
Speaker:be some critical flaws that are going to happen in your
Speaker:execution in your operations in your ability to serve, that are
Speaker:going to start making a huge difference, like an exponential
Speaker:difference in the success of your business. So when you look
Speaker:at this incident with a page numbers, is it super important?
Speaker:No, but I would argue that if you are paying somebody to help
Speaker:you create a workbook that that is table stakes, right? Like you
Speaker:have a header, you have page numbers, you have your
Speaker:copyright, you have kind of you know, your consistent branded
Speaker:experience. Those are table stakes, if you're paying
Speaker:somebody else to do the work, if you're just putting it together
Speaker:on your own, fine. But when you're again, at a certain level
Speaker:in your business, should you be doing that activity, is it the
Speaker:highest use of your time? No. So you need to be paying somebody
Speaker:else to do that. And if they're forgetting something as basic as
Speaker:page numbers, that's an indication that there's some in
Speaker:my opinion, that is in tell that your business isn't as dialed
Speaker:in, it's not as it's not operating optimally, where you
Speaker:can then grow and scale it, because there are things that
Speaker:are happening that are basics that are dialed in. So that's a
Speaker:whole different conversation. But but it actually is, this is
Speaker:a symptom of something bigger that's happening in your
Speaker:business. So you know, that that to me, tells me what's happening
Speaker:on the back end of their business. But again, different
Speaker:conversation. But when you're when you're paying attention to
Speaker:the details, when you are dialing something in, look at
Speaker:those, those pieces, slow down enough to look at those pieces.
Speaker:And if you don't, if it's not your expertise, if it's not
Speaker:something that you are wanting to do, then hire it out, have
Speaker:somebody else do it. So they remember the pieces, they
Speaker:remember the details, and then you get it dialed in. So it's
Speaker:not so much about the patient numbers, but it's really looking
Speaker:at, at what point in time do you need to get out of the 80% dial
Speaker:in that 20%. And most of the time honestly could be done with
Speaker:automation, or, you know, SOPs, right having standard operating
Speaker:procedures for your team. Or just, you know, hiring the right
Speaker:people, right. And so, a lot of times, when you're out of beta,
Speaker:when you're out of your MVP, it's time to start looking at at
Speaker:those details. So it can because it does become important. For
Speaker:some people, it's important right away. For other people,
Speaker:it's like, they give you the grace, to know that it's not
Speaker:perfect. But at some point, they want to see that those details
Speaker:are taken care of, and that they have the confidence that
Speaker:everything else that you're doing it you know, reflects that
Speaker:level of excellence of, of attention to detail, and of
Speaker:moving things forward. So especially if you are an
Speaker:education company, you should have the basics down and page
Speaker:numbers is absolutely one of the basics. So for those of you who
Speaker:have a workbook with no page numbers, go put your page
Speaker:numbers on it right now, and and get that get those kind of minut
Speaker:details dialed in will make a huge difference in the
Speaker:confidence and experience of the people that you're serving. So
Speaker:what your page numbers have to do with it, they have everything
Speaker:to do with it, because you can see where somebody is in the
Speaker:evolution of their business. And so if you are first starting
Speaker:out, worrying about the patient numbers, maybe not the 80% is
Speaker:perfect. The next time you do it, add in those, those details.
Speaker:So you have the pieces that do allow you have to use this as
Speaker:something that that is sustainable as something that
Speaker:you can use over and over and over again. Because at some
Speaker:point, you have to get to the point where you're not iterating
Speaker:and not just putting betas out there over and over and over and
Speaker:over again. Right because otherwise your business isn't
Speaker:going to grow. People aren't going to see that perhaps
Speaker:there's
Speaker:not a sustainable business underneath all of the marketing
Speaker:and sales that you're doing. And and looking at it from that
Speaker:perspective.
Speaker:So there you go. That is my course building. Tip for today.
Speaker:Look at the details, pay attention, do the 80% but very
Speaker:quickly pivot into that 20 After you have delivered that very
Speaker:first MVP, start to dial in that 20 Don't go back and create
Speaker:something new. start dialing in that 20 The details matter. All
Speaker:right, there you go. Enjoy the day.
