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Best of the Back Catalogue | Creating Emotional Connections That Last (#784)
Episode 784 • 30th June 2026 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:34:38

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This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty & Partnership from Etihad Guest, now VP of Loyalty & Sustainability at Riyadh Air.

Kim shares how Etihad Guest — with 7M+ members worldwide — evolved through unprecedented disruption, including the launch of its standout "World of Thoughtfulness" campaign.

Show Notes:

1)Kim Hardaker

2)Etihad Guest

3) #48: Etihad Guest - Loyalty Insights from Etihad Airways

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