This week the girls talk about E-A-T. No, the thought of food has not got the better of them... Google bought out a core algorithm update in August last year (2018) which was coined the MEDIC update, this was followed by another core update in March this year (2019) called Florida 2. Following these updates, Google has said that websites need to focus on expertise, authorities and trustworthiness (E-A-T).

Of course there is a feature and a ridiculous forfeit... which gets a tad hazardous... Listen to find out how!