Artwork for podcast Demand Gen U
How to Create Demand with Existing Customers
Episode 415th February 2022 • Demand Gen U • Metadata.io
00:00:00 00:31:17

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In marketing, it’s not all about getting those shiny new customers. Tapping into your existing customer base to drive more demand is essential to ensure sustainable growth.

Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, dive into different ways to create demand with existing customers and Metadata’s strategy for doing so.

Find out:

  • What customer marketing really means
  • The importance of encouraging brand ambassadors
  • Metadata’s approach to customer marketing

Listen to the full session to uncover how to drive demand with your existing customer base.

  • 0:00 – 0:23 Introduction
  • 0:24 – 4:47 How to define customer marketing
  • 4:47 – 6:31 Why customer advocates and ambassadors are your secret weapon
  • 6:32 – 9:54 Why you should focus on Net Retention Rate (NRR)
  • 9:54 – 17:15 Metadata’s approach to customer marketing
  • 17:15 – 19:11 Metadata’s approach to executive outreach and alignment
  • 19:11 – 22:26 How to use a customer advisory board
  • 22:26 – 24:22 Using exclusive content for existing customers
  • 24:22 – 28:22 How to measure goals in customer marketing
  • 28:22 – 30:09 Where community management falls into customer marketing
  • 30:10 – 31:18 Outro

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