Ron Story, the owner of Five Contacts and PitchDB, takes us through the importance of sales and how it is essential to the startup equation. He is a seasoned sales executive who believes that CEOs should be the best salesperson in their company and shares that they must transfer their belief in the product to their team and customers, and develop unique and proprietary sales processes that can't be replicated.

Using his experience developing sales for a marketing automation software, Ron illustrates the impact of a strong sales process. He believes that outsourcing sales is not possible and that it's the CEO's responsibility to drive sales.

Are you a startup founder or CEO struggling to drive sales and grow your business? Then tune in to this episode and learn how you can unlock the potential of your startup. Become a top-notch salesperson with Ron's invaluable tips. Listen now and get the confidence you need to succeed!

Episode Highlights

00:44 - At the beginning, you're told you can hire someone. If you have a good idea, you can hire someone to sell it for you. But you don't realize, as the CEO, sales is a transfer of belief. So, if you, as the CEO, aren't the best salesperson in your company, nobody else is going to believe in your product because you couldn't sell them on it. So, the CEO has to be the best salesperson.

Let's Connect!

Connect with me on Linkedin

Support the show

💲Support the show with a one-time tip or monthly subscription.

Take the 7 Day Mastery Challenge

The 7-Day Mastery Challenge is a powerful, transformative journey designed for purpose-driven entrepreneurs ready to unlock their full potential. Inspired by the core principles of the book Flame Starter, this challenge will guide you through seven days of intentional growth and self-discovery.

Each day, you’ll receive an actionable email that dives into a key mastery concept, offering practical steps and insights to help you:

• Master Yourself: Develop clarity, discipline, and focus in your personal and professional life.
• Master Your Purpose: Align your goals with your higher purpose and begin living with intention.

The challenge concludes with a call-to-action to deepen your growth by owning your copy of Flame Starter, so you can continue your mastery journey with confidence.

Join the 7-Day Mastery Challenge and take the first step towards mastering yourself and mastering your purpose.

Take the Challenge

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Connect with Ron Story

Linkedin

Website