Ron Story, the owner of Five Contacts and PitchDB, takes us through the importance of sales and how it is essential to the startup equation. He is a seasoned sales executive who believes that CEOs should be the best salesperson in their company and shares that they must transfer their belief in the product to their team and customers, and develop unique and proprietary sales processes that can't be replicated.

Using his experience developing sales for a marketing automation software, Ron illustrates the impact of a strong sales process. He believes that outsourcing sales is not possible and that it's the CEO's responsibility to drive sales.

Are you a startup founder or CEO struggling to drive sales and grow your business? Then tune in to this episode and learn how you can unlock the potential of your startup. Become a top-notch salesperson with Ron's invaluable tips. Listen now and get the confidence you need to succeed!

Episode Highlights

00:44 - At the beginning, you're told you can hire someone. If you have a good idea, you can hire someone to sell it for you. But you don't realize, as the CEO, sales is a transfer of belief. So, if you, as the CEO, aren't the best salesperson in your company, nobody else is going to believe in your product because you couldn't sell them on it. So, the CEO has to be the best salesperson.

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