Shownotes
In this episode of 'SKU TALKS' we interview Melissa Van Rickley an Adjunct Instructor specializing in digital marketing, eCommerce, UX/UI & CRO, CRM, Email Marketing, and automation. She started her career at an agency focused on search engine optimization (SEO) and quickly realized the importance of not only driving quality traffic but also converting that traffic. She has worked with a range of clients, from large eCommerce companies to startups and medium-sized businesses. Melissa has also worked with big brands both on the client side and as a consultant. She emphasizes the importance of understanding consumer psychology and utilizing keyword research to optimize websites and Amazon listings. Melissa values clients who are eager to learn and participate in the marketing process, as she sees the work as a partnership.
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