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Increasing Impact of Videos through Lessons from Marketing
Episode 11116th March 2022 • The Visual Lounge • TechSmith Corporation
00:00:00 00:46:05

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What can learning and development professionals learn from marketing experts? That’s the question we tackle in this episode of The Visual Lounge featuring Danielle Wallace, Chief Learning Strategist from Beyond the Sky.

Danielle specializes in coming up with innovative ways to infuse marketing into training to create learning content that sticks.

Believe it or not, we can learn so much from marketing teams, especially when it comes to identifying learner (or consumer) personas, defining the content’s objectives, and creating materials and resources that our target audience wants and needs.

So, where should we begin when it comes to bridging the gap between marketing and training? Tune in to this amazing episode of The Visual Lounge to find out and get ready to take your training to a new level.

Learning points from the episode include:

  • How Danielle transitioned from marketing to learning and development
  • What makes good content
  • How to focus your core video strategy on consumer behavior
  • Why you shouldn’t have more than one message per video
  • Why you should take a disciplined approach to video creation
  • Tips to inject drama into your video content
  • How to get to “the drama” of your content
  • What learning and development professionals can learn from marketing
  • What marketing teams can take away from learning and development teams
  • The importance of putting time into your learning courses
  • How Danielle keeps her ‘creative well’ full of ideas
  • Tips to help develop your marketing team

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, go to:



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