Artwork for podcast Divided by Brand
How brand alignment helped a USA today, best selling author.
Episode 1418th August 2020 • Divided by Brand • Daniel Ocock
00:00:00 01:07:43

Share Episode


Spotlight guest

On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way round very organically but with some great results. I also asked him how he approaches working with illustrators on some of his comics.

Russells Bio:

Russell Nohelty is a USA TODAY bestselling author of science fiction and fantasy books that are both entertaining and thought-provoking. He fills his books with action, adventure, mystery, and thrills. Russell was born in northern New Jersey, grew up in Northern Virginia, went to college in Maryland, and now lives in Los Angeles with his wife and dogs, which he loves. He's been writing as long as he can remember and hopes to do so far into the future. When he's not writing, he's usually reading or watching movies. For more information, you can follow him below:

Connect with Russell




Personal websites

Boldest Brand

Seth Godin -

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.



More from YouTube