This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients.

This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impresses your industry peers.

Tune in to shift your content strategy from peer-focused to client-centered, and start making more meaningful connections.

Here are the highlights:

(1:10) The disconnect between industry-wide discussions and ideal client needs.

(5:34) Creating effective content for clients.

(7:43) Provide clarity in your content.

(11:06) Prioritise your ideal client over entertaining peers.

To find out more:

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

This podcast is proudly produced by The Podcast Boutique