How do you deal with supply chain shortages going into a busy shopping time of year? For Dave Ackerman, and Tobacco Motorwear, the same tool that grew their business.

In this episode we talk about

• Keeping customers as less frustrated as possible when supplies are in short demand.
• Shifting preorders as an occasional thing to part of the product launch strategy.
• Putting out fires using capital as your fire extinguisher, and putting out fires early on before it's expensive.
• Using customer feedback to feel more involved with products, and connecting closer to the brand, and serve your customers better

Mentioned in this episode:

Triple Whale - Whale Mail