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Selling SaaS to Anyone: How Charles Higgins Proves You Don’t Need to Be a Giant to Succeed
Episode 2210th September 2024 • The HighLevel Experience • Vit Muller
00:00:00 01:20:35

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22 - Selling SaaS to Anyone: How Charles Higgins Proves You Don’t Need to Be a Giant to Succeed

In this episode of the HighLevel Experience Podcast, host Vit Muller is joined by Charles Higgins, the visionary behind Pinnacle AI, a CRM software and services company based in Nashville, Tennessee. Charles shares his unique journey from the automotive industry to the world of tech, where he leveraged his experience to build a thriving white-label CRM business.

Together, Vit and Charles dive deep into:

  • Charles' background in automotive: How 25 years in the automotive industry shaped his approach to CRM systems.
  • The power of HighLevel's Town Halls: Why Charles encourages SaaSpreneurs to attend these crucial meetings for insights and product feedback.
  • Charles’ unconventional approach: Why he embraces selling every CRM feature while keeping a simple pricing model.
  • Onboarding and data migration strategies: Tips for managing complex client databases during CRM transitions.
  • Organic growth strategies: How Pinnacle AI scaled successfully without paid ads through content and affiliate marketing.
  • The future of CRM and HighLevel: Charles’ predictions for upcoming developments like AI funnel builders and domain reselling.

Charles also shares practical advice for SaaS entrepreneurs, including the importance of maintaining customer satisfaction and reducing churn, building a strong support team, and choosing a business model that fits your passion.

Special Offer 🤩📣

Exclusive Offer from Pinnacle AI: White-Label Virtual Assistant Services

Looking to scale your business without the hassle of managing every detail? Pinnacle AI offers an affordable and efficient white-label virtual assistant service, perfect for agencies and SaaSpreneurs. At just $12 per hour, you get access to a skilled team ready to handle tasks such as funnel building, automations, graphic design, and more.

With flexible Pods Packages starting at 10 hours per month ($120) and A La Carte Hours available at the same low rate, you can tailor the service to meet your specific needs. As an added bonus, this service is available as a white-label solution, allowing agencies to resell it at their own rates and profit from the difference.

Don’t miss out on this opportunity to boost productivity and scale your operations seamlessly. Learn more and claim your offer at highlevelexperience.com/pinnacleai.

Plus, get Vit Muller's Deep Links Generator for free, which helps increase client retention by simplifying SaaS system navigation.

Highlights 🔥

Key points we talked about in this pilot episode!

  • [00:01:01] – Charles' introduction and journey into CRM.
  • [00:03:45] – Importance of HighLevel Town Halls.
  • [00:07:10] – Charles' approach to selling CRM.
  • [00:17:00] – Overcoming competition with HubSpot and Salesforce.
  • [00:43:00] – Strategies for organic business growth.
  • [00:52:12] – Constructive feedback on HighLevel support and development.

Our Sponsors:

We're proud to partner with top-tier sponsors who help make each episode possible. Check out their services and special offers:

Level Up Marketplace

The Level Up Marketplace is a cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up


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Thanks for tuning in to our pilot episode. We'll catch you in the next one!


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More info about this episode:

  • Type: Audio (Explicit )
  • Link: https://podcast.highlevelexperience.com/episode/selling-saas-to-anyone-how-charles-higgins-proves-you-dont-need-to-be-a-giant-to-succeed
  • Authors: Vit Muller

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Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

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Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.


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Copyright 2024 Vit Muller

Mentioned in this episode:

Sponsors

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

Sponsors

Sponsors

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

Sponsors

Sponsors

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

Sponsors

Transcripts

Ep 22 - Charles Higgins | HighLevel Experience Podcast

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