SBOC Annual Conference tickets can be found here!

https://event.smallbusinesscommunity.com/24conference

Mentioned in this episode:

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It's Monday morning and this show,

this conversation that we're going to

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have is about six months in the making.

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Welcome into small business mornings.

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I'm Pat Miller, founder of the

small business owners community

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dressed in a jacket today.

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So you know, today it's going to be real.

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We've got a big announcement on

this special edition of the show.

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We get to finally.

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Finally, share with you what

we have planned for the October

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2024 Small Business Owners

Community Conference and Awards.

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I'm going to share the

topics we're going to cover.

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I'm going to share the speakers that

we've landed, and we're going to put

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the tickets on sale for the first time.

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And just a little bit of a warning.

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We've got way more folks that want to

come than the number of tickets available.

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So when you see it and you're like, yeah,

this is for me, we got to hop on it.

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But before we get to all that

good morning, how are you?

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Now we call this show small

business mornings because each

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day we get to make a choice.

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Are we going to business today?

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Are we going to take on the

stuff that we need to take on?

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Are we going to get out

there and do the thing?

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Hopefully this show, this

conversation has been a critical

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part of you starting your week every

week since it's been on the air.

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So let's talk about what

this conference is all about.

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This is our fourth annual conference.

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And for the last three years,

we've been bringing small business

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owners together out in Lake Geneva.

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And the conference has been spectacular.

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We've tackled big issues.

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We've brought people together.

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We've built really a special community.

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And now we're bringing

that to downtown Milwaukee.

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And if you're a small business owner,

if you're an entrepreneur, we want you

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to be a part of what we have built.

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But where have we come?

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And what have we done?

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Well, I get the chance to show you.

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If we go back just a minute to

where we've been, well, we've

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done some pretty amazing things.

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Year one was 2021.

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And good morning, Susie.

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And in year one, Mel Robbins

and Jesse Cole from the Savannah

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Bananas were our keynote speakers.

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Year two brought us Mike

Michalowicz and Melina Palmer and

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precious Elle Williams, the queen.

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Last year, Marcus Limonis and

Halle Brooke and Megan Riley.

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And we had all of these folks on stage

talking about the issues that our small

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business owners wanted to hear about.

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And if you think about the folks that

have the courage to launch a business, and

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then the conviction to keep going when it

gets hard, the issues are really the same.

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And what will year four bring?

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That is the question.

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Before we talk about what year four

will bring, let's talk about what

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this conference does for people.

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This is a verbatim quote from last year.

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What a welcome relief for my heavy

heart, worn down by war and politics.

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I'm surrounded by sane and supportive

people who come together to learn

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and grow and laugh until we cry.

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That's the truth.

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By the way, Pat Miller and his crew make

this function the highlight of my year.

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It's 24 hours in and I'm already

losing my voice from connecting with

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so many people and laughing so hard.

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My brain is on fire from all the amazing

resources and experts who share their

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wisdom so we can get better at what

we do and grow our small businesses.

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Shout out to my featured

fellow entrepreneurs.

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Don't grow it alone.

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Karen Yusso, First Look Family Law.

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Thank you, Karen.

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And that's what happens when

people come to the conference.

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They realize they don't have to build

their business all by themselves.

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That's why we do it.

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So as we put together this year's

conference, here were the objectives.

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Okay?

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The first thing was, I want to bring

this conference to where the people are.

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We were out in Lake Geneva.

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It was beautiful.

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This year we're going

to downtown Milwaukee.

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Miller High Life Theater.

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That's where the people are.

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The second thing, and this is probably

the most important thing, We got

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to make sure the topics are right.

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We're talking about the things that you

value and that you'll leave going, wow,

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I'm really glad I ran into that presenter

or I never thought of it that way.

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Or the topics that spur the conversations.

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So when you're collaborating with

your folks at the conference,

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you'll get something out of it.

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The other thing is we're

going midweek, not weekend.

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We've done it on the

weekend for years past.

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This week we're doing, or this year

we're doing it in the middle of the week.

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So that way you still get your

family time and you can spend this

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time working on your business.

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We're gonna amp up our

belief in celebration.

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By adding an award ceremony to this

year's event, because celebrating and

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reminding ourselves why we're doing well

in our business that keeps us going.

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And we're adding that to the conference.

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Also affordability.

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I want the door to be

open as wide as possible.

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So everybody has a chance to attend

this conference and spoiler alert.

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Our ticket prices are going down, not up.

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Can you think of anything that's going

down in price right now and not up?

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Well, this conference is getting

more affordable than last year.

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And the last thing is

don't scale too quickly.

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That's really important.

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And the topics we're covering this year?

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Sales.

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Always sales.

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Nothing happens until you sell something.

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We gotta cover sales.

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We're going over sales for

your small business in depth.

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Mindset.

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How do we keep going

even when it gets hard?

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Time management.

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Maybe you're a solopreneur.

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Maybe you only have one employee.

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If you're not good at managing your time,

you're not good at managing your business.

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AI and technology and how it's

improving our productivity and helping

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us get more done, which means sell

more stuff and make more money.

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Marketing.

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How do we make friends

and influence people?

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How do we get our business in front

of more folks and access to capital?

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Something we haven't really delved into

too much in years past, but we're going

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to go over how to get the money we

need, how to get the lines of credit.

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So we're not financing our

business on a credit card.

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How do we, what we need to grow.

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It's going to be a purposeful

part of this year's conversation.

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But the other topic and the thing

that's on my mind is how to make this

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SBOC conference feel like the SBOC.

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What we believe in,

collaboration over competition.

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We believe in gratitude.

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We believe in celebration

and we believe in support.

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We want the conference to welcome you

in and have you go, wow, I feel home.

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These people really want me to win.

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That's what makes the conference unlike.

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any other.

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So with that, are you ready to

hear who's going to appear on the

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Copper Theory Creative Mainstage?

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Who's going to be the center of the show?

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Who's going to inspire you to come?

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Who are you going to learn

from during this two day event?

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Well, I'll share who's on the stage,

then we'll share all the juicy details

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of how the conference is going to work.

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But first, we welcome back.

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One of our favorites, founding 50

member of the community, marketing

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goddess, Lisa Rabel is going to do

a talk on marketing, feeding your

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business, how everyday shopping tactics

improve your marketing strategy.

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The reason why Lisa is so effective

when it comes to teaching you about

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marketing is she's doing just that.

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She's teaching you, she's not

trying to sell you anything.

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And she always does a great job of

putting her concepts into practice.

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Everyday, conversational, easy to

understand, actionable frameworks so

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you can move the business forward.

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So shout out to Lisa.

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Thank you for joining us again this year.

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She actually kicks off the

conference Wednesday morning.

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Up next, man.

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Gita Nankardi.

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We're gonna talk about mindset at the

conference, but how many times have

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you seen a mindset speaker, me, I'm

raising my hand, that says, Oh, the

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mindset is just put it out in the

universe and everything will happen.

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I don't know about you, but I've been

putting a lot out into the universe.

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I want some mindset stuff.

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That's going to help me keep

going when it gets hard.

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And that's why I love Gita.

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She's coming in from Montreal

to speak at the conference, and

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her talk is Practical Mindset.

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The actual steps to follow when

nothing is going as you would

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like, and the money is running out.

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You see that little twist?

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That little twist is the kind of thing

that I want at the SBOC conference.

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You show up, you listen to a mindset

speaker, what am I getting out of it?

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How is this going to help me?

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See what I mean?

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That's the kind of thing that

we're doing at the conference.

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So Geeta, traveling internationally

to come to the conference,

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cannot wait to see you on stage.

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Next.

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Oh man, this is so cool.

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So in our previous years of doing the

conference, we have had a thing that

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I call the Luminary Lunch, where we

bring in a hyper successful person.

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Well, two years ago, that was the

third generation owner of Quick Trip.

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Last year, it was Craig Culver.

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That Craig Culver.

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This year, I wanted to go a little

bit of a different direction.

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Because we could bring in another

billionaire, or gazillionaire,

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and have them teach us how to

manage a thousand restaurants.

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Or, we could talk to someone

that is a few books in front

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of us, but it's the same story.

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And I got introduced to Taimei

Náñez, and she blew my mind.

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Taimei is going to help us move the

focus from the billionaires to the

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entrepreneurs like us that have one time.

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A has scaled two different businesses

to multimillion dollar levels.

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And she likes to talk about

what it takes to do that.

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We're talking about profit systems, sales,

accountability, how to go from where you

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are to multimillion dollar execution.

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She's.

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Just a delight to talk to and she's going

to help us learn what it takes to go from

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where we are To where she is She'll be

with us in person for the luminary lunch.

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I believe that's on thursday going to

be incredible the next person that we're

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going to learn from Wrote the book of the

year As far as i'm concerned I read this

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book and I knew as soon as I read this

book that we have to have this person with

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us To teach at the conference Dan Martell.

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Dan Martell wrote a book

called Buy Back Your Time.

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Now his calendar doesn't work out with

us, so he's coming in via Zoom, but he's

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going to come in live and do a master

class on his book, Buy Back Your Time.

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It's a book about

delegation and productivity.

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And if you're like me with a very small

team, how productive we are is really the

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governor of how much money we can make.

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And Dan's book is going to help you be

more productive and make more money.

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Plus, he's going to do a Q& A with us.

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So Dan's going to come in, teach us

about his book, and do a live Q& A.

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And there's a special bonus about Dan's

appearance that I'll share in a minute.

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The next person we're welcoming

back because she's just so much fun

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and, frankly, she's So incredible.

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Precious L.

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Williams is coming back.

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All hail the queen.

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The Pitchmaster is coming

back to the SBOC Conference.

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She's going to be hosting the SBOC Awards.

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An entire night dedicated to

saluting the best of the best.

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Maybe even you, if you compete and

win in one of our awards categories.

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Precious stage presence is Unlike

anything I've ever seen fun, funny,

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energetic, and just magnetic.

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And she's going to be back

to host the SBOC awards.

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You know, it's going to be

fun with Precious on stage

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and then our keynote speaker.

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So our keynote speaker this year is

an expert on the one thing that I

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think we all have to get better at.

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If you ask me what holds back most small

business owners, It's pretty much sales.

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It's always sales.

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We find people get in a rut of,

I need to do this and they need

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to do this and I need to do this.

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No, you need to go sell something.

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Go sell something.

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All these other things

will get fixed with sales.

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And we put our head down

and we focus on sales.

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Good things happen.

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Our keynote speaker this year, Cargold.

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Now, Carl is an entrepreneur,

a sales trainer, and an expert

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in helping you make more money.

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And with him, I'm going about

it a little bit differently.

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Usually, you get a big time

speaker, you have them come in,

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they do a talk, and they leave.

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But we've partnered with Carl to

do like a sales workshop afternoon.

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And this is not for the faint of heart.

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His two presentations

are going to be for you.

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If you want to roll up your sleeves.

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And you're tired of being

at the level you're at.

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If you want to go from here to here

in one afternoon Carl is going to

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take you there He's coming in person.

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He's going to do two Seminars the first

one five ways to increase your revenue

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Okay, you have my attention and the

second one is the step by step process

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of how to build an obnoxious offer An

obnoxious offer meaning something so good

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that everybody needs it straight away.

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Something that they would feel

foolish not to buy from you.

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This guy is the goods.

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I guarantee you, you're gonna sell

more stuff after you hear from Carl.

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So if we look over who we

have, every step of the way.

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For six months, I've been

focused on only one thing.

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And that's you.

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Who do I need to put on stage

so you can be more successful?

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What do we need to talk about to spur

great discussions on stage and off stage?

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Where do we need to go to

answer the questions that maybe

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you don't even know you have?

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The things that are standing in your way.

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And I got on these topics by

listening to the members of the SBOC.

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from doing my research and reaching

out to these folks to see who

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is going to perform on stage.

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Gita's talk on mindset is going

to change the way that you

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keep going when it gets hard.

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Time A is going to show you step by

step how you go from zero to a million.

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Lisa Rabel explains

marketing like no one else.

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Dan Martell is going to help

you think about time management.

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and delegation in a whole new way.

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And Carl Gould is going to show you

specifically how to sell, how to raise

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your revenue, and how to make more money.

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And then, well, Precious.

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Precious is the bomb.

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She's going to help us with our

new endeavor, the SBOC Awards.

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Julian, great to see you.

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Stephanie, thank you for joining us.

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The SBOC Awards is my effort To

catch people doing something right.

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Inside the SBOC, we always

talk about celebration.

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And my view on celebration is not

just meaningless back patting.

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That's not why we do celebration.

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We do celebration in the community because

if you don't stop to celebrate the good

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that you're doing and appreciate how far

you've come, it can get really heavy.

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And that's what drives people to

quit, or even worse, half ass it.

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If you could remember the good stuff

that's happening, even when the hard

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stuff happens, you're going to keep going.

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So for one night, we're going

to throw a giant party for small

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business owners, and we are going

to catch people doing stuff right.

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We're going to open the award

categories like the nominations in July.

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And in July, you can apply on categories

like speaker of the year, Podcaster

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of the Year, Small Business Owner of

the Year, Comeback Story of the Year.

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These categories that will help you

get recognized for your hard work.

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And you'll get to go on stage,

receive an award, and feel the

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love of the community around you.

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Because if you're sitting there

right now, and you're thinking,

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why does this have to be so hard?

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It's probably because

you're doing it by yourself.

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And that's what this community and

this conference is designed to combat.

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More on the awards in a minute.

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Now, all of this is not possible

without our big sponsors.

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Megan Schwan from Sidekick Accounting

is back for her fourth consecutive year.

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Been there since day one.

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Carolyn Jahnke from

Athena Legal Solutions.

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And our new sponsor this year, Bizstarts.

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Driving entrepreneurship through

opportunity in Milwaukee and beyond.

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Sidekick, Athena, and BizStarts

are big sponsors this year.

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Also love the support of the

rest of our sponsors as well.

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Common Ground, Copper Theory

Creative, First Look Family Law,

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Quick Trip back again this year.

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All of these tremendous sponsors

are helping us make it happen.

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And if you're thinking, hey, I'd like to

get in front of all of your entrepreneurs,

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Let's talk, because sponsors are how

this conference is put on, and without

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our sponsors, our tickets would easily

be twice as much as they are right now.

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So thank you to our sponsors.

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Now before we get into the details of

everything that's going on, I'm going to

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share with you, this is the place where

you can find the ticket information.

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Okay, we're going to go into more

detail on that in a minute, but

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let's talk about what it feels like.

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Have you ever found something that

you didn't realize you needed?

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And now don't know how you

could go forward without it?

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That sums up the SBOC for me.

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For almost five years, I've been trying to

do things on my own, as I usually do, and

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finding myself frustrated and discouraged.

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There have been many proud moments,

but they seem to go unnoticed.

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The people I've met in the SBOC

have been supportive and generous.

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They encourage me to do

things I used to blow off.

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They show me how to celebrate wins,

admit defeat, and ask for help.

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I know, or I now, have one place

to go for all my business needs.

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I no longer have to be distracted

by every seemingly good offer

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to 10x my income or go viral.

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The SBOC has shown me the realities

of running a small business

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and what it takes to succeed.

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Thank you, Aaron.

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For that uh, lovely Lovely piece of

feedback and that's what we do Is we help

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people win And that's what we're going

to do at the conference So i've got on

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the screen that is the ticket where you

go to find more on the tickets But let's

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go into all the details and how this

is going to work Because the lineup is

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banging and the community is there to

welcome you This event is about bringing

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you into what we've already built We

even have a committee full of people You

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Who are there dedicated to welcome folks

that aren't a part of the community yet.

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So you don't have to feel like you're

showing up at someone else's party.

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We're here to welcome you with open arms.

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Here's where the

conference is going to be.

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It's in a new venue, not

in Lake Geneva anymore.

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It's the Miller High Life Theater

Complex, uh, the venue on the right.

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We'll turn into the SBOC awards

stage and conference stage.

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The venue on the right is going to

be where we have our meals as well.

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And why are we going

to downtown Milwaukee?

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Because that's where all the stuff is.

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We are going to be steps away from the

Fiserv Forum and all of their venues.

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We're going to be steps away from

an entire street full of bars that

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if you and your friends want to end

the conference and then go out for a

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nightcap, it's right around the corner.

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We have a new conference hotel.

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And for those of you, Julian, like you,

good to see you again, man, who might be

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flying in for the conference, We're like

a 15 minute Uber ride from the airport.

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It could not be more convenient.

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And a little bit more of the

details, we're within walking

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distance of all the fun and games.

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So you see there, Major Goolsby's,

which I'll explain in a minute,

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our conference hotel, the bars, the

Fiserv Forum, it's all laid out and

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thought out so you can park your

car and never have to drive again.

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Or Uber down and never have to Uber again.

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It's all laid out in the heart of the

city ready for you to take advantage

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of it Conference hotel this year

is the Hyatt Regency, Milwaukee.

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It's going to be beautiful now if you live

in the area This is one of the ways that

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you can save a ton of money last year We

were an hour from milwaukee And you had

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to get a hotel room unless you wanted

to drive back and forth an hour each way

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every day Well, that was not a Inexpensive

hotel and our conference members had

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to buy their ticket and had to buy a

hotel room and had to eat on property

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and it got you know a little bit pricey.

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This year if you want to stay at your

home in the Milwaukee area and just

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commute down every morning you can.

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That's one of the ways that we're opening

the door so wide for the folks in the

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Wisconsin area to attend the conference.

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But we do have a room block at the

Hyatt Regency Milwaukee and we would

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love to have you join us because.

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I'm going to stay down there because

it's going to be way more fun

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when we're around everyone 24 7.

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But if price is an issue and you want

to stay at the house to save a couple

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hundred bucks, God bless, but it's an

option for you if you wish to stay.

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Now here's how it works.

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We have a two day conference.

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Two days.

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Two nights.

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Easy peasy, right?

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Two days.

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Two nights.

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The two days will have Conference

and panels and stuff all day on

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Wednesday, conference and panels and

stuff all day on Thursday, right?

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And then two nights Wednesday

night will be the SBOC awards that

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Precious is going to hold down.

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It's going to be a crazy party.

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And then Thursday night will be

our annual celebration dinner.

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So after two days of learning,

after two days of connecting

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with folks, we stopped the world.

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We have a steak dinner.

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We get out a bottle of champagne

and we reflect on how far we've

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come in the last 12 months.

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It's my favorite moment of the year.

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Normally tears, normally people

hugging one another, normally a quiet

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reflection from people, but it really

is special that evening where we

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get to celebrate with one another.

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So specifically, the conference

unofficially starts on Tuesday.

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And I say unofficially because on

Tuesday, we're going to have an early

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bird only pre party at Major Ghoulsby's.

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That's why it was highlighted on the map.

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So Tuesday afternoon, anyone that buys

their early bird ticket, meaning by June

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10th, you get your ticket, you will be

invited to the Major Ghoulsby's pre party.

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Now, if you don't know Major Ghoulsby's,

you've never been to downtown Milwaukee.

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It's a dive bar in all

the good ways, right?

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It's a sports bar, cheese curds,

pictures of beer, let your hair

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down, hang out with one another.

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And it really sets the

tone for the conference.

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We're here to have fun.

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We're here to love up on one another.

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We're here to learn.

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This isn't one of those stuffy.

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Pinky's up kind of conferences.

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This is let's go have some fun with one

another and get to know each other So

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if you get your early bird ticket by

june 10th, you will have an invitation

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to the pre party tuesday night after

that We'll walk right across the street

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To the pre conference connection and

conversation inside the conference hotel.

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We're going to gather and

talk about where are you?

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What are you hoping to get

out of this conference?

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Who are you looking to connect with?

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What do you want to learn from?

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What are you most excited about?

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And we find that the power partnerships

start right there on Tuesday night.

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People start connecting with one another.

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and learning from one

another that Tuesday night.

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All of that stuff is a bonus.

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All of that stuff is added on

to the conference experience.

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So when you get your ticket, you start

learning from one another and connecting

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with one another on Tuesday night.

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Wednesday, we get down to business.

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We're talking about

creativity for the most part.

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On Wednesday, Lisa's

marketing presentation.

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We're going to do our idea slam lunch

again, where the entire conference gets

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together and brainstorms with one another.

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We're going to have a panel

on AI, generative AI with a

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sole focus on productivity.

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And time management.

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We're gonna help you get more

done using generative ai.

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Then Dan Martel will come in for our

delegation and productivity session,

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and then we'll take a break while we

flip the room and get everything ready.

451

And then that night is the SBOC awards,

where as a community we are going to

452

award eight different categories in the

best of the best for the SBOC awards.

453

It's a first time effort.

454

It's going to be.

455

Awesome.

456

So that's Wednesday.

457

That's day one.

458

So you get together Tuesday, you

have a beer and some cheese curds.

459

We come and we talk about

business Tuesday night.

460

Wednesday, we give you all the

answers to the test and get

461

your creative juices flowing.

462

We fill notebooks with what you get to do.

463

And then Thursday we turn

it over to cash and sales.

464

First thing that we do

is we talk about mindset.

465

Keita's going to do her talk on

what to do when things aren't going

466

well and the money's running out.

467

Then we're going to do our

access to capital panel.

468

So we'll be able to answer the questions

you have about loans, SBA loans, lines

469

of credit, those sorts of things.

470

So we can know how we can be

funded to continue to grow.

471

Then we'll do our luminary lunch with

Taimei Nanez and learn about her systems

472

and her process to increase your sales.

473

And then we go into our keynote.

474

Carl Gold, two presentations

on making more money.

475

See what we're doing here?

476

Mindset, access to capital,

luminary lunch, sales, double

477

keynote, double keynote to talk

about how you can make more money.

478

After all of that, after two and a half

days of just loading yourself up with

479

content and thinking about all the things

you could do better, we stop and at the

480

last of the conference, we celebrate.

481

We don't celebrate all the

stuff you're gonna go do.

482

We stop and we celebrate one another

and we reflect on how far we've come.

483

Now listen, if you're a small

business owner, Every year of being

484

open is worthy of celebration.

485

You look all over LinkedIn.

486

You show up at networking events

where people are slapping business

487

cards and trying to sell you crap.

488

And you think, how come that

person is so successful?

489

How do they make all of that money?

490

But behind the scenes, you don't know that

they're grinding paycheck to paycheck.

491

You don't know that while they're

billing a million dollars, they're

492

spending half a million dollars in ads.

493

You don't know what's

true and what's not true.

494

And when you run your own business,

there's only one thing that's true.

495

Keeping the lights on, satisfying your

goals, satisfying your family's goals.

496

Every year that you can show up at

the conference, clink some champagne,

497

love up on your community members

and think to yourself, damn it.

498

I did it.

499

I did it.

500

That's worthy of celebration.

501

If you can keep the lights on, you can

keep moving forward, if you can stay

502

positive, and make it another year,

you're beating the odds of small business.

503

That's why we do the celebration

happy hour and the celebration dinner.

504

That's why it's so special to me.

505

And that's why it is easily the most

powerful part of the entire conference.

506

And what's cool about it is, if

you come to the conference and you

507

know no one, by the time we get to

the celebration happy hour, you're

508

probably going to know everyone.

509

And the reason why you'll know

everyone is that we're capping the

510

number of folks that can attend.

511

This is not an experience

that's fit for 3, 000 people.

512

This is an experience that's

fit for a small group.

513

So when Carl Gold is walking around

the conference, because he'll be with

514

us at the conference, you can stop

and have a cup of coffee with him.

515

When you see someone on stage,

like Lisa Rabel, you can pull her

516

aside and say, Hey, I really liked

what you said about the thing.

517

Gita's going to be there as well.

518

Taimei's going to be there as well.

519

This is, this is a special thing.

520

And I know you're going to love it.

521

Friday.

522

Informal Farewell.

523

Come, eat some bacon, have yourself

a mimosa, say goodbye to the

524

folks that you met who came to the

conference, who maybe you didn't know

525

before, but our out of town guests

will be traveling away on Friday.

526

So join us at the conference

hotel for an informal farewell

527

at the end of the conference.

528

But wait, there's more.

529

So we mentioned all the great speakers.

530

We're bringing back coaches

row again this year.

531

Now what coaches row is is that you get to

book one on one laser coaching time with

532

the coaches that sign up for coaches row.

533

Maybe there's a coach on coaches row

that you think is really smart and you

534

think you might want them to coach you.

535

Or maybe there's someone on

coaches row that knows exactly

536

what you have that one question on.

537

You can book free time with

your coach on coaches row and

538

get that question answered.

539

It's a really cool feature.

540

It always scores through the roof.

541

People love it.

542

Coach's Row is back.

543

We talked about the generative AI panel.

544

Guests to be announced soon.

545

Same with the capital panel.

546

What's really cool this year,

I mentioned Buy Back Your

547

Time is the book of the year.

548

Everyone that's coming is

getting a copy of Buy Back Your

549

Time, courtesy of Dan Martell.

550

So this is a book you got to read.

551

Cool.

552

We're giving you a copy when you show up.

553

Plus, Carl Gould has a book.

554

That's getting included as well.

555

On top of that, we're including

almost all of your food.

556

Two lunches, a happy hour on

Thursday, and the steak dinner

557

and celebration on Thursday night.

558

All of that is included.

559

And, the SBOC Awards.

560

SBOC Awards.

561

also a part of the program.

562

So if you want to compete and win in the

eight different categories, you can begin

563

applying when we put it live in July.

564

All of this, all of this, the food,

the books, the speakers, the networking

565

experience, the conversations, the one

of a kind experience that you'll have at

566

the conference, it's all that one ticket.

567

One ticket.

568

And without our sponsors, that ticket

that you see on our screen of 6.

569

49 for non members, I mean, that

really should be like 1, 400.

570

I'm telling you, easy, 1, 400.

571

But thank you to our sponsors, we've

been able to keep the price down.

572

One more piece of love.

573

And I got this from our friend Susie.

574

Another SBOC conference is

complete, and I'm still beaming.

575

It's hard to find the words

to describe this event, which

576

is my favorite of the year.

577

The connections, the laughter,

the information shared, and the

578

countless memories fill my cup.

579

I was emotional throughout the

event due to the inspiration,

580

support, and love I felt.

581

The SBOC is where I belong.

582

Thank you, Susie.

583

I appreciate it.

584

And that's the effect that

the event has on people.

585

So let's go to the big finish here.

586

So everything is getting more expensive.

587

Everything.

588

In fact, I opened a bag of

Ruffles chips yesterday.

589

Ruffles.

590

Ruffles.

591

They have ridges.

592

They have ridges.

593

7.

594

49 for a bag of chips.

595

It's like one of those things like, What?

596

Yeah.

597

Anyway, everything else

is getting more expensive.

598

But our sponsors keep on being super

generous and we've been able to lower

599

the price of the tickets Lower the

price of the tickets It's insane

600

So last year our members paid 6.

601

99 for tickets this year It's 4.

602

99 if you're not a member of the community

99, but our early bird ticket price is 6.

603

49 Members are saving 200 off last year,

and our public ticket, 150 off last year.

604

But here is the warning.

605

Our tickets, the early bird

prices you're seeing on your

606

screen, go away on June 10th.

607

And after June 10th, all of

our tickets are going to be 6.

608

99.

609

Okay?

610

All of them go to 6.

611

99 on June 10th.

612

And you want to get them

before they're gone.

613

So, here's what we have.

614

We've got a discount

going until June 10th.

615

We have two payments available.

616

So if you're thinking, Wow, I really

would like to get that by June 10th,

617

but I don't know if I can swing 6.

618

49 between now and June 10th.

619

When you get your ticket, you can click

the button that says two payments.

620

So it'll bill you once and then bill you

again in 30 days, so you don't have to

621

take the whole charge right up front.

622

When you get your ticket by June 10th,

the early bird party is activated.

623

Gotta get your ticket in the early

bird window to join us at Major

624

Goolsby's for prizes, connections with

the speakers, and the cheese curds.

625

Bro, I'm telling you, you gotta

get there for the cheese curds.

626

Plus, when you get your ticket, you'll

unlock a bring a friend discount.

627

So if you want to bring a friend

because you don't want to go it alone,

628

once you buy your ticket, you'll be

given the bring a friend discount.

629

The other thing is, we are capping

the number of people who can attend.

630

This conference would not be

631

We're capping the attendance at 300.

632

300.

633

And in a few moments, I'm

going to email my entire list.

634

We had a waiting list of people signed

up for the conference and my email list.

635

So thousands of people are standing by.

636

We're going to send

this out to all of them.

637

The first 300 to get their ticket, get in.

638

That's how it works.

639

Plus, our community was given a

head start this past Friday, and

640

they're already buying tickets.

641

So if you're thinking about this,

you're thinking, you know what, Pat?

642

I'm in.

643

Cool.

644

Grab your ticket quick before

they're gone and before June

645

10th if they even last that long.

646

So attendance is capped, everything

is designed to give you what you need

647

to win, and even our conference hotel

only has a limited number of spots.

648

Last thing, all of these

discounts go away on June 10th.

649

All of them.

650

So get your ticket if

they even last that long.

651

So with that, I just want to end

652

by sharing why we do this

conference and what makes it great.

653

What makes it great are the

people in the community.

654

And I want this conference to be a living

example of collaboration over competition.

655

I want it to be our community on display.

656

And you know what?

657

It has been.

658

You walk in this room.

659

It just doesn't feel like other rooms.

660

You show up at Goolsby's,

you see people running across

661

the lobby to hug one another.

662

Cause they haven't seen

each other in a year.

663

This isn't one of those conferences where

you walk in and there's like a, a table

664

of eight and you're like, Oh, excuse me.

665

Do you mind if I sit?

666

No.

667

Hey, come on, sit down, join us.

668

Like the community is on point, ready

to include you in the conversation.

669

You're not going to get sold to.

670

You're not going to get belittled.

671

You're not going to get,

you know, talked down to.

672

As you've heard some folks say in the

presentation, this community and this

673

conference is designed to welcome you,

learn from you, and include you in

674

the conversations that we're having.

675

And the conversations are the

things that you need to grow.

676

Sales, marketing, mindset,

time delegation, and time

677

management technology.

678

The things that you need

to keep moving forward.

679

And I've been working

on it for six months.

680

We've been doing this for

three and a half years.

681

We are so proud of the conference and

we definitely want to include you.

682

So the tickets are on sale now.

683

We want to see you at

this year's conference.

684

It's going to be unlike.

685

Any other if you have questions comments

or sarcastic remarks, we welcome them in

686

the chat We also welcome them via email.

687

However, you would like to reach out.

688

Let me know because we

want to make this great

689

Making small business owners successful

bringing them together through

690

collaboration not competition It's

really my life's work And I love it and

691

I really want to include you in this

year's conference So click the link Join

692

us in October in downtown Milwaukee, and

thank you for joining us this morning.

693

Next week, we'll talk about the conference

a little bit, but we'll be right back

694

to what we do here on Small Business

Mornings to put a smile on your face

695

and kick off your week and make sure

that you're ready to go small business.

696

But the conference is out there.

697

Thank you to our sponsors

and our partners.

698

Thank you to the small business

owners community for your support.

699

And we will see you October 16th

and 17th in downtown Milwaukee.

700

Thanks for tuning in.