What does strategic partnership mean to you? Strategic partnership is where you and your partner have a shared goal to enhance each other’s aligned services and client experience. To have lasting partnerships that deliver value, you must have shared value with your partners.  

In this episode of The Agency Blueprint, I’m joined by Dave Plunkett, a music, football-loving, and dad of three from the South West of England. He’s on a mission to help many businesses use strategic referral partnerships as the best type of lead a business can receive. 

Listen in to learn how to avoid mismatches in business partnerships by managing expectations and having difficult conversations. You will also learn how to find and keep strategic partnerships by focusing on the value you’re bringing to the partnership and building trust.  

Key Questions:   

• [01:26] What does strategic partnership look like, and who would an agency owner want to partner with?  
• [08:55] What can people do to avoid business resentment from happening and potentially ending relationships? 
• [12:03] How do we ensure the partner we’re initially getting in touch with will deliver on an ongoing basis? 
• [14:40] How would an agency find strategic partnerships, and why would anyone want to partner with them? 

What You’ll Discover:  

• [01:42] Strategic partnership – where you and your partner enhance each other’s aligned services and client experience.  
• [04:51] How to avoid overlap in referrals by partnering with people whose services come right before yours.  
• [06:56] The value of commercializing strategic partnerships to take them to the next level.  
• [09:20] How to manage expectations to avoid resentment and potential end of business relationships.  
• [12:38] The importance of working with the right people and building trustworthy relationships to ensure consistent service delivery.  
• [15:03] How to come up with a partner value proposition that enables you to find and keep partnerships.  
• [20:54] How to look for the individual components where a partnership could apply to your business.  

Connect with Dave: 

• LinkedIn

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