In Episode 32 of our Travel Marketing & Media ® podcast, Sandra McLemore, a luminary in travel marketing, answers four crucial questions to help travel agencies adapt and thrive in a changing industry landscape.

We begin with a delicate yet essential topic: how to inform your existing clients about the introduction of planning fees. Sandra shares tactful and effective strategies to communicate this change, ensuring your clients understand the value and expertise you bring to their travel experiences.

Next, we delve into the power of video in the sales process. Sandra explains where and how to incorporate video for stronger conversion rates, offering insights on crafting compelling visual narratives that resonate with potential clients.

The third question addresses the core of your business—your message. How do you adjust your core message to accurately reflect what you sell? Sandra provides guidance on refining and aligning your messaging to attract the right clients and build a strong brand identity.

Finally, we tackle a common challenge: getting clients to provide testimonials. Discover Sandra's techniques for encouraging clients to share their positive experiences, turning their stories into powerful tools for credibility and trust.

This episode is packed with practical advice and innovative ideas, making it a must-listen for travel agencies looking to enhance their marketing, sales, and client relations. Tune in to "Evolving Your Travel Business: Expert Advice from Sandra McLemore in Episode 32" for transformative insights from a leading industry expert.