If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one.

Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?

• The core metrics every business owner must know before delving into their metrics
• How to know when you are ready for a third-party tracking software
• Why multi-channel attribution may not be your real tracking problem
• How to run your business successfully without 100% perfect tracking… and why 80% is good enough

Praxis Metrics Megan on LinkedIn AJ on LinkedIn Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

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