Most small businesses are missing one of the easiest ways to rank on Google—and it’s not what you think.

In this episode of Giants Helping Giants, Lois Wyant interviews Brian Gregory, a press release marketing expert, about how press releases can help you get on page one of Google, build authority, and generate consistent visibility for your business.

Brian shares why traditional marketing falls short, how press releases create powerful backlinks, and how you can use them to dominate search results—even in competitive markets. He also introduces the “Yes Test,” a simple way to understand why customers say yes (or no) to your business.

If you're a local service business owner looking for more leads, better SEO, and a way to stand out online, this episode will give you a strategy most of your competitors are not using.

Watch now to learn how to turn simple announcements into powerful marketing assets that keep working for you long after they’re published.

🔗 Watch the full episode: https://youtu.be/zZoiv8OhqD4

https://admanity.com/news

https://www.linkedin.com/in/briangregoryadmanity/

https://admanity.com

www.FreeYesTest.com

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00:00 Why press releases are a powerful SEO tool

00:39 Meet Brian Gregory

01:00 What most businesses get wrong about marketing

01:40 The Yes Test and why customers say yes

03:36 Why emotion beats facts in marketing

05:08 Press releases then vs now

07:04 Why being searchable matters more than ever

08:32 How press releases help you rank on page one

09:21 What you can write press releases about

10:37 Why page one matters for your business

13:20 How to prepare before writing a press release

14:00 Keyword strategy that actually works

18:00 Using AI to write press releases (and common mistakes)

20:41 Why digital PR is a powerful marketing weapon

22:32 How to stand out as the leader in your market