From Brunch to Beverage: The Rise of Grind with Gratitude In this episode of the Whiskey Wisdom Podcast, co-hosts Tyler and Chris are joined by special guest Ty, the dynamic owner of Brunches and the THC beverage company Grind with Gratitude. Ty dives into the inspiring origins and rapid growth of Grind with Gratitude, a company founded to provide a healthy alternative to alcohol with THC-infused drinks. They discuss the recent explosion of the THC beverage segment, detailing the product's development, flavor creation, marketing strategies, and the unique branding that sets them apart. Additionally, Ty shares insights into his entrepreneurial journey, from strength coaching and dental sales to real estate and eventually partnering in innovative ventures. They also examine the current challenges in the THC beverage market, including potential bans and regulatory issues, while remaining optimistic about the industry's future. Throughout, Ty emphasizes the importance of hard work, team dynamics, and maintaining the right energy to achieve business success.

00:00 Introduction and Guest Introduction

00:23 Overview of Grind With Gratitude

01:11 The Birth of Grind With Gratitude

01:21 Tasting and Discussing Whiskey

02:53 The Brunches Story

13:22 The Entrepreneurial Journey

19:15 Challenges and Future of THC Beverages

21:58 Product Design and Flavor Development

26:22 Exciting New Flavor Announcement

26:57 The Success of the Black Bottle

28:15 Grind with Gratitude: Giving Back

29:36 From Zero Sales to Millions

30:43 The Importance of Taste and Quality

39:08 Navigating Regulations and Expanding

46:31 Future Plans and Advice for Entrepreneurs

48:25 Where to Find Us and Final Thoughts

Welcome back to the Whiskey Wisdom Podcast everybody.

2

This is your co-host, Tyler

y and today I am with.

3

Chris Kellum, my constant co-host

and our special guest today is

4

Ty, who is the owner of Brunches

and A Grind With Gratitude.

5

That's, thank you so much

for coming off today.

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Thanks for having us, guys.

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We're excited.

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Yeah, absolutely.

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And before we jump too far into

it, 'cause I have a bunch of

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questions I want to get into.

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Love it.

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But for everyone who's watching

who may not be familiar with

13

Grind With Gratitude Yep.

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Kind of give like a 32nd overview Sure.

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Of what exactly you are.

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TY: Yeah, we're a THC beverage company,

you know, this this THC segment has blown

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up over the past 18 to 24 months or so.

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Yeah.

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And we got in, I, I would say,

at the right time and we're,

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we're making things happen.

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boys: That's awesome.

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Very good.

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Yeah.

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And something we talked about before

we hit play on the podcast was.

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Since you're also brunches too,

and you're known for the mimosas.

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Oh yeah.

27

You're not saying to completely

get rid of the alcohol, but this

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is a really good supplement.

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TY: It's a good alcohol alternative.

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Yeah.

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Right.

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We still like our drinks.

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We still like to have some alcohol

moments, but sometimes when you're, you're

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drinking alcohol, it's really hard to get

up the next day and get back to the grind.

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Mm-hmm.

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Right?

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Yeah.

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Right.

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So that's where Grind with Gratitude

was born, where you can still

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have a celebratory drink, still

catch a buzz, still have fun.

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Yeah.

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And get up the next morning, get to work.

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boys: Sweet.

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Nice.

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With that being said, Chris

brought us a bottle of makers

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that we're gonna be trying today.

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All right.

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And then after that we'll crack open

some of these grinds with gratitude too.

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Oh.

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And we'll, I hope

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TY: you guys are ready.

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I'm ready to go.

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We better not do it at the beginning.

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We'll wait till wait.

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How you guys are gonna

react being newbies, right?

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Sure.

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boys: So the maker's Mark, I, one

of my friends brought it, it's

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a 2023 limited release is A BEP.

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I don't even know what that

stands for, but it's a fancy.

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Limited edition series.

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So it is 1 0 9 proof.

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Okay.

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So you'll have to tell me

how a fancy bottle, huh?

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TY: Yes.

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You shouldn't have, was it on me?

66

I'm not much of a whiskey

guy, but No, that's okay.

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So went in Rome.

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Exactly.

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Everyone says

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boys: that.

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They're like, oh, I don't drink whiskey.

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I'm like, the point of the

podcast is not for you to be

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like a connoisseur of alcohol.

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It's just to see like, do you like it?

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Do you try it?

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Love it.

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I mean, I try everything.

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Well, cheers boys.

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Cheers.

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Cheers.

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See you.

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I got

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TY: the long arms too.

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Sorry.

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Can't move.

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Nice glasses too.

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Thank you.

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boys: It smells good.

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So these are one, the glasses are cool.

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For Beacon Wealth Management.

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Mm-hmm.

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Beacon Wealth Management bought a bunch of

these glasses for us, which was very nice.

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Love it.

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Something a little bit different.

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Add the ice into the glass already.

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The reason why I like these glasses

a lot is that ice melts very slow.

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Yeah.

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So that way when you get to the

end of your whiskey, you're not

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just drinking whiskey water.

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There you go.

101

Yeah.

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So, no, this is very cool.

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Fancy is very strong.

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Oh yeah.

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But no, we're trying it.

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We got some questions for you.

107

I'm assuming brunches came first.

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TY: Brunches came first.

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Okay.

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Yes.

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And Danny, who is our, my

co-founder with me, yeah.

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With the company.

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Him and I and Jill came up with a company

Danny's been doing brunches for a while,

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so he ran King Neptunes Oh, yeah, yeah.

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At Wrightsville Beach for 15 years.

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That's right.

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And then brunches was kind

of born from that, right.

118

COVID hit.

119

He opened his first brunches when

COVID hit, and it was like, here's

120

a brand new restaurant and nobody

can come into the restaurant.

121

Yeah.

122

He was still able to become

successful with it and obviously

123

got to where we are now.

124

Mm-hmm.

125

He's really the mastermind behind all

this stuff and he's, he's magic, right?

126

When you guys get a chance to

meet Danny and talk to Danny.

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Yeah, he is the, the guy.

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boys: I got to meet him a few

times then different podcasting

129

aspects and everything too.

130

Especially when that first brunches

opened up and Mayfair that other side.

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I was there all the time and I

saw him every once in a while

132

and so, so he's really good guy.

133

Listen, Danny's different

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TY: man.

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He's, he's a, he's a special guy.

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He's a numbers guy's.

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He, he's a vision guy.

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The way he can put teams together,

the way he can make things

139

happen is just unbelievable.

140

So when I got a chance to partner

with Danny I shut everything else down

141

and I'm full speed with Danny ahead.

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boys: That's awesome.

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How did that connection kind of occur?

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TY: Yeah, so when we came to open up

in Carolina Beach, the brunches in

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Carolina Beach, Danny came to me and

asked if I wanted to be a, a part of it.

146

So I invested in it.

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We opened it together and that's

when we kind of started spending a

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lot of time together and coming up

with some ideas and things like that.

149

And the fireworks just

kind of hit Oh yeah.

150

Right.

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So we created the holding company,

the brunches holding company.

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So we raised a bunch of

capital through one partner.

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We dissolved all the individual

LLCs under one holding company.

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Oh, okay.

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And now we're kind of on the

fast track with brunches.

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Nice.

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So soon enough we're gonna start

selling franchises and Nice,

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you know, really getting to that

120 locations over the next.

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Three years or so.

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Yeah.

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boys: before we had the podcast

and we were walking up here I was

162

telling you that we like to do a lot

of strategy with my full-time job.

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So what you did was perfect strategy.

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Yep.

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That's usually a Yep.

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Starting point where people have

like a lot of small things going on.

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Yep.

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And it gets it real expensive that way.

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And you get yourself in a whole bunch of.

170

Sticky situations fast.

171

So yeah, the holding company

was like the perfect way to go.

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I'm sure it feels a lot

more streamlined too, right?

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TY: It's a lot more streamlined.

174

It's, it's a little bit more organized.

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Right.

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And, but really it's all

about the team, right?

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Anything you're doing is about the team.

178

Right.

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And we have a very special team

from Danny, to Jill, to myself

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and everybody else involved.

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We say all the time, you know, we were

at a beverage conference last year and.

182

Our, our running, not even a

joke, our running statement is,

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don't bet against this team.

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Mm-hmm.

185

Right.

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And we've, we've proven that

with grind with gratitude.

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Right.

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boys: So then the Chris question is, how

did you come up with grind with Gratitude?

189

TY: It's kind of a long story.

190

So Danny had the concept

of grind with gratitude.

191

Mm-hmm.

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That was gonna be coffee.

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Hm.

194

Oh, okay.

195

We own breakfast places.

196

We go through a ton of coffee, so we're

gonna have our own coffee, and you guys

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are, have the waters in front of you.

198

We're gonna do coffee,

we're gonna do water.

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And then one of our alcohol distributors

came to us and said, Hey, do you guys

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know anything about these THC drinks?

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It's, it's a huge thing, right?

202

I gotta get something in my catalog

that I can sell some THC drinks.

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And we're like.

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We don't know what they

are, like, what are they?

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But we're starting a beverage company.

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Give us 30 days and we'll get back to you.

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Right.

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So we went to Total Wine, who's really

the number one retailer out there.

209

Mm-hmm.

210

Selling these drinks, right?

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Yeah.

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They're the pioneer in the industry

from a big box retail standpoint.

213

So we went to their THC aisle and we just

stood there and looked back like, whoa.

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Right.

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Like the whole section.

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It was like, what is going on?

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But we stood there and everybody that

came in, there was just a constant

218

flow of people into that aisle,

and everybody had the same look.

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They stood there and they looked

like, where do I even begin?

220

Right?

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Because even to this day now, there's

really no like one specific, there's

222

no course light of CHC yet, right?

223

So we're looking at it and we're

like, okay, let's get to work.

224

So we bought one of everything.

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We taste tested everything

and 95% were terrible.

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5% were like, okay.

227

Yeah.

228

Right.

229

And with the restaurant

background, we know that whatever

230

we serve has to taste good.

231

Right?

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For sure.

233

Right.

234

We can do all the marketing, we

can get people in the door, we

235

can get people to try at once.

236

Mm-hmm.

237

But in order to get that

rebuy, it's gotta taste good.

238

Right.

239

And none of these things tasted good.

240

So we went to work and

got some, did some flavor.

241

Tasting and testing and things like that.

242

And we finally came up with

our formula and we nailed it.

243

Right.

244

We, yeah, total wine voted as

the best tasting THC seltzer

245

on the market in their network.

246

Wow.

247

Right.

248

So that's kind of where it bloomed.

249

boys: Yeah, yeah, if you will.

250

Yeah.

251

That's neat.

252

Where did the the name come from?

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TY: So.

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Grind with gratitude.

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We're all a bunch of entrepreneurs.

256

Mm-hmm.

257

Athletes, artists.

258

Right.

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Whatever your arena is.

260

Right.

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You can see the whole logo.

262

Here is a, an arena.

263

Right?

264

Right.

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Whatever your arena is, whatever you're

working towards, we believe that you

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have to work your ass off no matter what.

267

No matter what it is.

268

Whether you're an artist, an athlete.

269

Starting a business, you have to

work really, really hard to do so.

270

Yeah.

271

And you know, with these drinks, we

also believe in celebrating after

272

some wins and taking some time to

reflect and it's moments of gratitude.

273

Mm-hmm.

274

Right.

275

Thankful for the opportunity to be

in this situation, to work hard, to

276

have these challenges that we have.

277

Right.

278

So that's kind of the ethos behind

grind with gratitude and when

279

you are ready to celebrate some

big wins and things like that.

280

It's hard to drink too much of

this whiskey and then get up the

281

next day and get back to the grind.

282

Yep.

283

Right.

284

With these drinks, you can

still get a nice social buzz.

285

You can still have a celebratory

drink and you're still getting up

286

the next day, no questions asked.

287

Getting back to work.

288

Yeah,

289

boys: and what we were talking about

before too is not only is it better

290

than alcohol to fall asleep, but it's.

291

Even sometimes better than not having

anything at all when it comes to anything.

292

So

293

TY: I mean, we've done a lot of like

self-research from, you know, wearing

294

whoops, and your health scores mm-hmm.

295

And your sleep scores

and things like that.

296

And if you look at when people

drink these versus nothing versus

297

alcohol, it's not even close.

298

I mean, it's off the charts with people

are sleeping better and I'll say.

299

You hear a THC drink and instantly you're

thinking about that person who drinks it.

300

It's a 23-year-old hippie pothead kid.

301

Yeah, it's not right.

302

Our main customer is a 60-year-old lady.

303

Huh.

304

That's wild.

305

Yeah.

306

Who can't?

307

40 to 60 year olds who?

308

Can't handle the wine anymore, right?

309

Mm-hmm.

310

Who have a glass of wine or two at night

and they just can't handle it anymore.

311

Right?

312

And now they're drinking this

and they're sleeping better.

313

Their skin's clearing up,

cholesterol's going down, right?

314

All these health benefits,

people are losing weight.

315

So it's, it's a, it's a huge,

I it call it a health drink.

316

I think I get a little pushback

for calling it a health drink,

317

but shit, I mean, it is.

318

Right.

319

boys: No, that's, it is a lot

healthier in general than.

320

Drinking as much.

321

A hundred percent.

322

If you,

323

TY: if you compare this to

alcohol, it's not even close.

324

Yeah.

325

Right.

326

There's no question that people

are drinking less alcohol, that

327

all these studies are coming out

saying how bad alcohol is for you.

328

Mm-hmm.

329

And younger people are

drinking less and less Yes.

330

Alcohol.

331

Right.

332

And, but they still wanna go out.

333

Mm-hmm.

334

They still wanna be social,

they still wanna have a buzz.

335

Mm-hmm.

336

Right.

337

And that's where these drinks

come in and that's where.

338

They're just really taking off and the

popularity with 'em is just going crazy.

339

It really is.

340

Yeah.

341

boys: So I will say, because one,

me and my wife don't go out as much,

342

but when we do, we definitely drink

a bunch of different spirits just

343

because I have a palate now from

drinking so much whiskey that I'm

344

like, let's try a bunch of new stuff.

345

But I did hear about you guys.

346

From Frey's house.

347

Yeah.

348

She had posted something 'cause

we had had her on the podcast

349

a while ago and I was like, I'm

gonna have to 'cause that the girl

350

TY: that like modeled for us.

351

Yes.

352

boys: Yeah.

353

Yeah.

354

Kimberly.

355

Yeah, yeah, yeah.

356

She, we had a couple

357

TY: I saw that were

358

boys: on the pod.

359

I was like, yeah, Andree was on there too.

360

Yeah.

361

Yeah.

362

Yeah.

363

It, it definitely got me thinking.

364

'cause I know she like, especially there

at FRAs house, they have a spot for

365

like THC drinks and beverages and that.

366

She's been in the industry so long

that if she's hyping something

367

up that like, it must be better.

368

There's something to this.

369

Right?

370

Yeah.

371

So I applaud you for making a great

drink that even people we know

372

are talking about outside of it.

373

Yeah.

374

Thanks man.

375

I was doing my due diligence and

research for like months before I even

376

asked you guys to come on the podcast.

377

Just kind of hearing about it and

every time I would go somewhere, if

378

I saw it in the fridge, it's usually

next, like a couple other THC drinks.

379

I'm like, Hey, if I get

THC, which one should I get?

380

And every single time with like

unprompted, it's always grind.

381

Really?

382

Yeah.

383

That's cool.

384

Yeah.

385

So like that.

386

That's been pretty neat too.

387

And Oh yeah.

388

I've just always been like hesitant

to like try it and like while I'm out.

389

Yeah.

390

Because I'm usually driving myself.

391

So I'm like, well, let me have

some time first to try it.

392

Yeah.

393

I'd

394

TY: recommend you try it before

bed one night, put on a good movie.

395

Right.

396

And then, and then kind of play with it.

397

'cause everybody's so different, right?

398

Mm-hmm.

399

This stuff doesn't discriminate so.

400

Age, height, sex, doesn't matter.

401

Yeah, I know 110 pound girls that

could drink eight of these drinks

402

and go nuts at a concert all night.

403

Right.

404

And I know 260 pound pound guys that

could drink one and have to go to bed.

405

Right, right.

406

So like it's very different.

407

Everyone's cannabinoid system is very,

very different with how it reacts.

408

Okay.

409

Yeah.

410

Right.

411

So our kind of theme is go low and slow.

412

To kind of get a good feel for this.

413

'cause we, we want everyone

to have a good experience.

414

Yeah.

415

Right.

416

Yeah,

417

boys: that makes sense.

418

That's, it's a good kind

of like, not necessarily a

419

warning, but like a PSA Yeah.

420

To put out there.

421

Like, hey.

422

Yeah, exactly.

423

You've never had it before.

424

Just like, you probably wouldn't recommend

someone to go out and be like, Hey, take

425

six shots and see how you feel afterwards.

426

It's like, you wanna be like Exactly.

427

Exactly.

428

Sorry, I, it just made me think of

like, just at school days, I actually

429

didn't drink until like senior year.

430

I was the same way.

431

Yeah.

432

We're gonna throw this back 'cause we

always like to know more about the people.

433

Yeah.

434

Where did you come from because you,

I know you didn't just magically

435

appear in Wilmington, Carolina.

436

Where did I come

437

TY: from?

438

So, I'm from Pennsylvania originally.

439

Okay.

440

I was a football guy,

eastern, Eastern Pennsylvania.

441

Oh, okay.

442

I from Lancaster.

443

Oh, okay.

444

No kidding.

445

Yeah.

446

So I played football at University

of Maryland, got hurt, transferred

447

to Elon University, got more hurt,

had a bunch of surgeries and stuff.

448

And then I became a student a

strength and conditioning coach.

449

Okay.

450

Oh, okay.

451

So then I was like, I was

still hurt in college.

452

I was a student strengthening

conditioning coach for Elon.

453

Mm.

454

And I moved on to an assistant

strength and conditioning coach

455

at the University of Delaware.

456

Oh wow.

457

Right.

458

I was training guys for the

combine, things like that.

459

Oh, nice.

460

And then I was like,

the hell with this man.

461

I played it.

462

I coached.

463

I made 18 grand a year

my, the year at Delaware.

464

Right.

465

I'm like, what am I doing?

466

The, the road to get there

is, is, is difficult.

467

So I made a change and went to the

private sector and I worked at Lifetime.

468

Oh, okay.

469

Yeah.

470

So I was in the, in the

lifetime atmosphere and I

471

was like, the hell with this.

472

I was training the guy and he was like,

Tyler, you ought to get into sales.

473

So I got into sales, I got

into some dental sales.

474

Oh, okay.

475

Med device for dental.

476

Okay.

477

Right.

478

So the chairs you sit in the x-rays,

the cone beams and things like that.

479

I did all that.

480

Then I started getting into real estate.

481

Okay.

482

'cause I accidentally bought a house

and then I was like, okay, cool.

483

I then I bought another house,

then I bought another house.

484

All right.

485

We have seven houses now.

486

boys: Oh, wow.

487

TY: And.

488

Then I got my real estate license.

489

Hmm.

490

So I started selling real estate,

and I'm like, what else can I do?

491

Then I got a mortgage license, right?

492

Yeah.

493

Right.

494

So I'm a mortgage broker.

495

I'm a real estate agent.

496

I got into some investing into

self storage, so Oh, yeah.

497

Two different self storage projects.

498

And then I met Danny, right.

499

So it was like every year I'm,

I'm doing something else, right.

500

We're stacking cash, we're invested

in this, we're getting into this.

501

And then I met Danny, and that's

like, let's do brunches, right?

502

So then we did brunches, then we formed

the holding company with brunches,

503

and now we're doing the THC drinks.

504

And that kind of took off

505

boys: you.

506

So I will say of the people that we've

interviewed in a while, you were one

507

of those who are a true entrepreneur.

508

Like, is that who,

509

TY: people ask me what I do

now and I'm like, I don't know.

510

You know?

511

Who do you want me to tell you?

512

Because like when, when you ask somebody

and they're like, oh, I'm an entrepreneur,

513

it's like, oh, you're selling stamps

outta your parents' basement, right?

514

Yeah.

515

Right.

516

It is just so diverse.

517

Mm-hmm.

518

Right.

519

Yeah.

520

So it, it is hard to explain, but it's

just, it's just that, that drive to

521

constantly get better, to do new things

to chase passions, things like that.

522

So yeah.

523

And here we are.

524

And like I said, the biggest thing

of yet, it's coming this year.

525

Yeah.

526

So we'll be back on the pod for that.

527

That's awesome.

528

boys: I always want to ask those

questions and I'm like, there's

529

something I want to put out there

because we always get comments.

530

With entrepreneurs and stuff, and

they're like, oh, they got so lucky.

531

Or like, oh, that must be nice.

532

I want to throw out there, especially

with your story, you didn't just

533

randomly meet Danny, just like

walking down the road and he was like,

534

let me make you a partner in this.

535

Yep.

536

There was a lot of grind.

537

Yep.

538

That happened in the back end of this.

539

Yep.

540

You created your own opportunity

to find and meet own, meet Danny.

541

Create own.

542

Exactly.

543

And you were able to save up enough

and have the wherewithal to know

544

what you had when you found him.

545

So like, it wasn't just luck, it

wasn't someone just dropping cash

546

in your pocket, like it was you

creating your own opportunity.

547

A

548

TY: hundred percent.

549

A hundred percent.

550

And I, I was in the, the

corporate world, right?

551

Mm-hmm.

552

Where you had the fat salary, you got the

fat commissions, you got all the benefits,

553

the 4 0 1 ks, all, all that jazz.

554

And it just, it just wasn't me.

555

It wasn't my personality.

556

I was good at it.

557

Yeah.

558

But.

559

You know, it, it got old, yeah.

560

Quick and I kind of recognized that

at an early age and I was able to

561

kind of Bob and weave and you know,

I remember re starting to read real

562

estate books and about real estate

investing and the bird method, and

563

this is when Airbnbs were Oh yeah.

564

Oh yeah.

565

Kind of hot, right?

566

This is pre COVID, right?

567

Yeah.

568

Right.

569

So we started getting some Airbnbs and

things like that, and it just took off

570

and one thing led to the next, right.

571

And then it was like, let

me get my mortgage license

572

and I can do this as well.

573

Right.

574

You know, so.

575

It just, it just grew, man,

576

boys: that's awesome.

577

You

578

TY: know?

579

Very good.

580

You know, so the, and that credibility

and reputation grows with it.

581

Right?

582

Exactly.

583

And I still had the strength and

conditioning background, right.

584

So I didn't wanna do it for money anymore.

585

Right.

586

Because I, I went from training guys

to the combine, to the training, like

587

old ladies on a treadmill, right?

588

And I'm like, what am I doing?

589

Big difference, right?

590

Like, this ain't that.

591

Right?

592

But I still have that strength

and conditioning passion.

593

So I turned my house and garage

into kind of a state of the art.

594

Facility.

595

Right.

596

That's awesome.

597

Like my garage is better

than most gyms here in town.

598

That's cool.

599

And I had some buddies that I met

through having the gym, like the

600

reputation of my garage gym coming.

601

Mm-hmm.

602

And they would come and work out with

me in the morning and that's how we

603

raised the capital for gr with gratitude.

604

Oh wow.

605

Like all these guys that are working

out with me are like real high end guys.

606

And.

607

Other entrepreneurs and very

successful business guys.

608

Yeah.

609

You know, they're like 60, right?

610

They're old, old dudes, but they're studs.

611

Right.

612

My one buddy Andy was

just skiing in Japan.

613

My boy Tom is always doing insane stuff.

614

Mountain biking in Africa

and things like that.

615

Yeah.

616

That's cool.

617

My buddy Clint, who I invested

into the storage units with mm-hmm.

618

Does no nomad capital.

619

I dunno if you've heard of those guys.

620

I heard.

621

Yeah.

622

Yeah.

623

So he's, he's with Nomad and Right like.

624

From those guys training with me and

getting to know me and my drive and

625

personality and everything, they were

like, I would never invest in a beverage

626

company, let alone a THC beverage company

unless I knew it was you and Danny.

627

Yeah, right.

628

And that's how we raised the capital

to get this thing off the ground.

629

boys: That's awesome.

630

Very cool.

631

Yeah.

632

So it all, all

633

TY: kind of came full circle, you know?

634

Yeah.

635

boys: The other thing I want to take,

like a really hard pivot for this,

636

real quick, let's pivot baby, but

it's still on the, on the THC thing.

637

I am sure some people may have

seen that there's a looming ban

638

in the THC beverage industry.

639

Oh yeah.

640

But then also there was a reduction in

the scheduling of cannabis and marijuana.

641

It's all weird.

642

First of all, those two things

don't make sense to me at all.

643

But from your perspective,

what does that mean for you?

644

TY: It means that our drinks are gonna

be illegal this year if nothing changes.

645

Which is so silly.

646

Which is so silly.

647

Yeah.

648

Right.

649

It does.

650

It doesn't make sense.

651

It's a political thing.

652

Yes.

653

The more you try to make sense of it,

I think you just drive yourself crazy.

654

Right now we think that this ban is

gonna get kicked down the road, or

655

some regulation will be put in place

before these drinks become illegal.

656

Right, right.

657

Because I, I think we're like at a $33

billion industry just on the drinks.

658

Oh, wow.

659

Right.

660

So I don't think it's gonna go anywhere.

661

I think it's a political game.

662

I think it's things that

are out of our control.

663

Mm-hmm.

664

But no one in the industry

is, seems too concerned that

665

these things are gonna go away.

666

Right.

667

It's gonna get punted down the road

just like it did with the farm bill.

668

Right.

669

That made these drinks legal.

670

Right.

671

And they just keep kind of kicking

that rock down the road a little bit.

672

Right.

673

So we do agree that there should

be regulation of some sort, right?

674

A hundred percent.

675

You got people that are the gummy world

that look like Skittle, a pack of Skittles

676

that a 7-year-old would wanna buy, right?

677

You got the Delta eight stuff that mm-hmm.

678

Yeah.

679

That's wild.

680

Makes you lose your mind.

681

Right.

682

But to the average consumer,

nobody knows the difference.

683

Mm-hmm.

684

Right?

685

So we do think there should be

some sort of regulation in place.

686

To totally ban it and go full prohibition.

687

I don't think that's gonna work.

688

No.

689

Yeah.

690

You know, so we're hopeful.

691

Everyone in the industry is hopeful

that something's gonna happen.

692

But we do agree that there should

be some sort of regulation.

693

boys: Yeah.

694

I mean, I Alcohol had the same thing.

695

TY: No doubt.

696

boys: It's, and prohibition

didn't work and we Exactly.

697

Yeah.

698

It definitely didn't work.

699

And we know just how many people

are affected more by alcohol.

700

Yep.

701

So like.

702

Figure out a way to make it make sense.

703

And

704

TY: if you compare these drinks

to alcohol and ask anybody,

705

it's just common sense, right?

706

Right.

707

Like the, the effect you

get from these drinks versus

708

alcohol, it's not even close.

709

Yeah.

710

Right.

711

Completely.

712

A lot of people make bad

decisions on alcohol.

713

They ruin their health on alcohol.

714

Like all the alcohol stuff is negative.

715

Right.

716

You know, there's really not a

ton of negative stuff with this.

717

boys: Yeah.

718

I like it.

719

So now we, we.

720

Went one way.

721

Now we're coming back.

722

I have a couple questions for you.

723

Hit it.

724

I don't know if you're involved in this

or you, I'm hoping you have the answer.

725

Two things.

726

One, how did you pick

the style for your cans?

727

'Cause.

728

I was like, because in my brain I

know that there's, everyone's shifting

729

towards like a sustainable future

and things being more recyclable.

730

Yep.

731

So that's where my, that

question comes from.

732

'cause one I always love water bottles

that I can re like close up and reuse.

733

'Cause then I can hype you guys up

and be like, oh yeah, check this out.

734

Reusable.

735

So that's one.

736

And then two, who's the

mastermind behind the flavors?

737

TY: So we have this wizard.

738

That we have in our company.

739

Her name is Jill.

740

Okay.

741

And Jill makes all the art on the

cans and the design on the cans and

742

makes everything look beautiful.

743

So the cans you have sitting in

front of you, the bodi you have

744

sitting in front of you is like

third, fourth, fifth generation.

745

Okay?

746

Right?

747

Like we've pivoted on our marketing

and our, the way everything looks

748

multiple times because we had to right.

749

Our cans in Florida can't look

like our cans in North Carolina.

750

Wow.

751

Wow.

752

So it's state by state regulated,

which is very challenging as well.

753

Yeah.

754

Which is also why we're

rooting for federal regulation.

755

Right?

756

Because when, you know, talking about

our supply chain, you know, we gotta

757

make these cans for Florida, these

cans for Kentucky, these cans for North

758

Carolina, these cans for Virginia.

759

Geez.

760

Yeah.

761

And things start to get crazy.

762

And then it's like the

production isn't just overnight.

763

Mm-hmm.

764

Right?

765

So it's like.

766

All right.

767

Virginia wants these, all right.

768

Six weeks production.

769

Within that six weeks,

Virginia changed their mind.

770

Now we can't use this.

771

Now what do we do with these cans?

772

Yeah, we go get 'em rela or like, it,

it, it's a headache to deal with the

773

different regulations state by state.

774

Right.

775

You know, which is part of the growing

pains as a small company is things you

776

have to deal with, you know, but it's it's

challenging when you're trying to scale.

777

You're trying to grow, you're

trying to become a national brand.

778

But you, it takes capital, it takes time.

779

Mm-hmm.

780

It takes Right.

781

Education.

782

It takes connections.

783

Network, in order to

make each state happy.

784

boys: Yeah.

785

Yeah.

786

When you're not getting paid for 30, 60,

90 days, it's pretty hard to have dead

787

products sitting in a warehouse somewhere.

788

TY: Exactly.

789

Yeah.

790

So, so beverage is weird, man, with,

as far as like cash flow works.

791

Mm-hmm.

792

Mm-hmm.

793

You know, because you

gotta put up a ton of cash.

794

You make the product.

795

Yep.

796

Then you have to sell the product and

you kind of have to estimate how long

797

it's gonna take to sell the product.

798

But you can't sell the product

out having to get new product

799

in to replacement production.

800

Right, right.

801

So it's kind of a, this cash flow

balance of, we call it death by po.

802

Mm-hmm.

803

All of a sudden you're killing it and

your company dies because you run outta

804

money because you got too many orders.

805

boys: Exactly.

806

Yeah.

807

It's a crazy situation to be in.

808

It's weird.

809

It's definitely like, it's

weird balance for sure.

810

It's weird.

811

Careful what you wish for.

812

Exactly.

813

TY: Yeah.

814

Yeah.

815

But we're bobbing and weaving.

816

We've raised capital two different

times to start the company and

817

then again to continue to grow.

818

So it's we got a handful of our investors

now and we're rocking and rolling.

819

boys: Nice.

820

TY: I love it.

821

Sitting in a good spot.

822

Yeah.

823

boys: Yeah.

824

I mentioned before that I was

talking to a bunch of people when,

825

like, which, which is your favorite?

826

THC The number one flavor that I hear

all the time is the kiwi strawberry.

827

You like the

828

TY: kiwi strawberry?

829

Yeah.

830

Yeah.

831

So,

832

boys: what's your favorite?

833

TY: I like lemon drop, man.

834

The lemon drop?

835

boys: Okay.

836

Yeah.

837

TY: Yeah, the lemon drop.

838

I mean, I like the kiwi strawberry.

839

My favorite thing to do, 'cause now

we've built up quite a tolerance with

840

this is take a kiwi strawberry and you

take our magic black bottle and pour a

841

little bit of that in there, which is

like a ci lemon citrus lemonade flavor.

842

Yeah.

843

Oh, okay.

844

So then you get kind of a

strawberry lemonade flavor.

845

Oh, that's, that does sound good fo.

846

Right.

847

And it's a little bit

stronger than a 10 milligram.

848

Sure.

849

Yeah.

850

You know?

851

Makes sense.

852

I like it.

853

But yeah, people are, that's cool.

854

People are, we did the, the seltzers first

and but the bottles became very popular

855

and now people are loving these bottles.

856

Oh, wow.

857

So in our D two C business, our

direct to consumer online sales.

858

Yeah.

859

Our, I would say mostly.

860

On the bottle side.

861

boys: Oh wow.

862

Interesting.

863

Are people just like taking

shots of that or taking

864

TY: shots of it?

865

Mixing drinks with it?

866

You can make a mojito with it.

867

You can make a margarita with it.

868

You make all these, and that's why

we chose citrus or a lemonade flavor.

869

Yeah.

870

Because it mix us well with anything.

871

So, you know, a lot of girls get together

and have a girls' night and make all

872

different high hightails, if you will.

873

Yeah, right.

874

You know.

875

I like that.

876

So we're, we're super excited.

877

This month we're gonna have a

new flavor of the bottle coming

878

out, which is gonna be insane.

879

Like the demand for it is.

880

Out the wazoo, out the wazoo.

881

We're, we're probably gonna sell out of it

as much as we get within the first week.

882

So it's gonna be a

tiger's blood spelled TY.

883

Ah, there you go.

884

I like it.

885

Yeah.

886

So a tiger's blood is a flavor.

887

Yeah.

888

Yeah.

889

You know that.

890

Yeah.

891

It's like a feel like

strawberry watermelon.

892

Coconut flavor is what it is, is

what tiger's blood is in general.

893

Yeah.

894

Right.

895

So it's delicious.

896

It's really good.

897

It does sound really good.

898

Yeah, we're excited about it.

899

boys: Especially for

being at the beach too.

900

Like I feel like that's

gonna kill during the summer.

901

TY: Killer.

902

It's killer man.

903

Yeah.

904

And I, I'm telling you, our black bottle,

like anywhere we go in any, like again,

905

total wine's, our biggest retail outlet.

906

We are the number one brand by

far, including their own brands.

907

Wow.

908

That they're pushing.

909

boys: Yeah.

910

I went in and I grabbed a pack

too before I came in today.

911

Yeah.

912

'Cause I wasn't sure if you were

bringing in, so I was like, I was gonna.

913

Have some in the fridge.

914

And when I went in there and asked

for it, they were like, oh, are you

915

looking for the concentrate or the cans?

916

And I was like, well, I

guess I'll grab a can.

917

He was like, next time you

need to try the concentrate.

918

Exactly.

919

Exactly.

920

And I was like, when you have the

guy, a total wine for you, because

921

TY: a lot of these people,

they get tolerance.

922

Mm-hmm.

923

So like for me, with having a

tolerance from drinking these for

924

the past year, like the cans, I can

drink a ton of these cans, right?

925

Mm-hmm.

926

And it's like, okay, whatever the bottle

slaps like it, it hits you pretty good.

927

boys: That's awesome.

928

So curious.

929

Sorry, I'm the one towards

the end of the show.

930

We'll break it up.

931

Oh no, I'm just looking

at all these fun things.

932

So you have four packs?

933

Yeah.

934

Are they mix and match in the shops?

935

Are they No, not

936

TY: not in the shops, no.

937

So it's a four pack of

one flavor or the other.

938

Okay.

939

boys: I like that.

940

Yeah, I was curious.

941

I was looking across and I'm like the.

942

I'm definitely the

visual of the two of us.

943

Yeah.

944

Mm-hmm.

945

So I looked over and I saw the watermelon.

946

'cause it's, and this is a a hundred

947

TY: percent me, this is a good,

cool thing to make too, which is

948

what a lot of people don't care.

949

Like our retail people don't

care and everything, but we

950

do you see our two G sign?

951

boys: Yeah.

952

TY: So Grind with Gratitude has two Gs.

953

Mm.

954

Mm-hmm.

955

So we give $2,000 to other entrepreneurs,

artists, athletes out there doing their

956

thing, chasing their dream and Oh wow.

957

Help supporting 'em through that.

958

And it's our two G giveaway.

959

Right.

960

That's cool.

961

So that's kind of our, our give

back program and we've, we've done

962

a lot of really cool things and

hooked hook some cool people up.

963

boys: That's neat.

964

Yeah.

965

TY: It's, it's the best

thing about this company.

966

I didn't realize

967

boys: that's what that that's cool.

968

That's two Gs.

969

Two Gs.

970

Yeah.

971

Yeah.

972

Oh, that's sick.

973

Yeah.

974

I was curious.

975

So if you're looking in the store,

there's a little QR code you can scan.

976

And then I'm assuming also on

their website you can check it out.

977

It

978

TY: takes it right there.

979

Yeah,

980

boys: yeah, yeah.

981

So wait,

982

TY: what is the website?

983

It's just ratitude ground

with gratitude.com.

984

Okay.

985

Yep.

986

Jill made it

987

boys: mess.

988

Jill's sitting behind the camera.

989

She don't wanna be on screen.

990

It's okay.

991

Shout out though.

992

It happens every once in a while.

993

It's a wizard behind that curtain.

994

So you mentioned Jill is the mastermind

behind coming up with these fun things.

995

Oh yeah.

996

Did you.

997

Start with like just the baseline,

like citrus flavor and then you

998

shifted into like the Kiwi shopper.

999

Well, so it started with

00:29:24,809 --> 00:29:25,469

TY: the cans.

00:29:25,559 --> 00:29:25,739

Okay.

00:29:25,739 --> 00:29:25,919

Right.

00:29:26,249 --> 00:29:29,219

So we went to the

Foothills in Winston-Salem.

00:29:29,219 --> 00:29:29,939

Foothills Brewery.

00:29:29,999 --> 00:29:30,449

Yeah.

00:29:30,449 --> 00:29:30,459

Yeah.

00:29:30,539 --> 00:29:31,439

This guy named Jamie.

00:29:31,439 --> 00:29:33,039

He had his own THC brand.

00:29:33,549 --> 00:29:34,059

Oh, okay.

00:29:34,179 --> 00:29:36,219

And at the time, this is

when we didn't know anything.

00:29:36,219 --> 00:29:37,419

This was last October.

00:29:37,479 --> 00:29:39,009

We didn't even know

what these drinks were.

00:29:39,429 --> 00:29:39,729

Right.

00:29:39,759 --> 00:29:40,869

We knew nothing about nothing.

00:29:40,869 --> 00:29:43,119

So we just started reaching

out to anybody we could.

00:29:43,479 --> 00:29:44,229

Jamie hit us back.

00:29:44,994 --> 00:29:49,074

We went to Foothills, we did some

tastings and it was like, it was just

00:29:49,074 --> 00:29:52,314

kind of a bizarre scene and we're

like, okay, we like this, we like this.

00:29:52,314 --> 00:29:53,814

And he started making it for us.

00:29:54,124 --> 00:29:55,384

But he's a brewery, right?

00:29:55,384 --> 00:29:58,294

He's not made for big manufacturing.

00:29:58,354 --> 00:29:58,534

Yeah.

00:29:58,534 --> 00:29:58,744

Right.

00:29:58,744 --> 00:30:02,074

So it wasn't long after when

we started selling again.

00:30:02,074 --> 00:30:04,234

This time last year, we

had zero sales, right?

00:30:04,234 --> 00:30:04,504

Yeah.

00:30:04,534 --> 00:30:05,974

This time last year, zero sales.

00:30:05,974 --> 00:30:06,274

Okay.

00:30:06,754 --> 00:30:08,494

You know, we did 3

million bucks last year.

00:30:08,914 --> 00:30:09,154

Wow.

00:30:09,184 --> 00:30:09,544

Yeah.

00:30:09,634 --> 00:30:10,144

Maybe more.

00:30:11,539 --> 00:30:13,009

More than 3 million bucks last year.

00:30:13,009 --> 00:30:13,189

Yeah.

00:30:13,219 --> 00:30:17,509

So like our D two C business is doing

this month, we'll do over 250 grand,

00:30:17,839 --> 00:30:19,489

depending on when Tiger's book comes out.

00:30:19,489 --> 00:30:20,509

It'll be beyond that.

00:30:20,919 --> 00:30:24,099

Our retail partners are just

running through it, like any

00:30:24,099 --> 00:30:27,549

total wine in the country is

it's, we're the number one brand.

00:30:28,059 --> 00:30:30,009

So keeping up with that

inventory and everything.

00:30:30,999 --> 00:30:31,809

Starting with the flavors.

00:30:31,809 --> 00:30:33,579

We started with lemon

drop and kiwi strawberry.

00:30:33,594 --> 00:30:33,884

Okay.

00:30:33,889 --> 00:30:34,329

Okay.

00:30:34,329 --> 00:30:36,819

And that's where that kiwi shrimp people

were like, I like kiwi strawberry.

00:30:36,819 --> 00:30:37,089

Right.

00:30:37,329 --> 00:30:38,169

Little bit sweeter.

00:30:38,419 --> 00:30:42,709

The lemon drop is almost like a

little bit of a Sprite kind of flavor.

00:30:43,279 --> 00:30:43,319

Oh, okay.

00:30:43,319 --> 00:30:43,329

Right.

00:30:43,459 --> 00:30:43,699

Okay.

00:30:43,729 --> 00:30:48,709

But you know, a lot of these drinks,

when we first did our r and d and

00:30:48,709 --> 00:30:52,399

we tasted a bunch of the drinks,

they went with the, the LaCroix.

00:30:53,119 --> 00:30:53,269

Oh, I see.

00:30:53,269 --> 00:30:56,419

Idea of zero calories,

zero sugar, and all that.

00:30:56,449 --> 00:30:56,809

Right.

00:30:57,409 --> 00:30:58,669

And they tasted terrible.

00:30:58,729 --> 00:30:58,909

Really?

00:30:58,909 --> 00:31:00,019

Like, they're so bad.

00:31:00,409 --> 00:31:05,419

So we decided to put 10 grams of organic

cane sugar in it, giving us 40 calories.

00:31:05,629 --> 00:31:05,959

Okay.

00:31:06,019 --> 00:31:06,319

Right.

00:31:06,649 --> 00:31:10,159

So if you're gonna have a drink

to enjoy yourself, we thought

00:31:10,159 --> 00:31:11,659

40 calories was still okay.

00:31:11,664 --> 00:31:11,744

Mm-hmm.

00:31:12,199 --> 00:31:12,289

Right.

00:31:12,289 --> 00:31:15,109

You know, mic Low Ultra

made their name on that.

00:31:15,109 --> 00:31:15,349

Sure.

00:31:15,349 --> 00:31:15,589

Yeah.

00:31:15,589 --> 00:31:16,699

99 calories.

00:31:17,179 --> 00:31:17,389

Right.

00:31:18,319 --> 00:31:23,389

So having an enjoyable drink that

tastes good, that makes you feel good.

00:31:23,394 --> 00:31:23,424

Yeah.

00:31:24,094 --> 00:31:25,564

Still only having 40 calories.

00:31:25,564 --> 00:31:26,404

We thought we could win.

00:31:26,404 --> 00:31:26,914

And we did.

00:31:27,034 --> 00:31:27,334

Yeah.

00:31:27,604 --> 00:31:27,995

boys: Yeah.

00:31:28,354 --> 00:31:34,204

I'm like 40 calories is a really

low number For how much flavor

00:31:34,204 --> 00:31:35,614

change It has a hundred percent.

00:31:36,004 --> 00:31:36,754

A hundred percent.

00:31:37,115 --> 00:31:41,910

My, my wife has started trying like the, a

bunch of, 'cause we drink a lot of water.

00:31:42,119 --> 00:31:46,590

We're trying to drink more water and

like adding some electrolytes into

00:31:46,590 --> 00:31:48,450

our things without going too sugary.

00:31:48,660 --> 00:31:48,749

Yep.

00:31:48,809 --> 00:31:51,030

And not getting something

that like tastes just wonky.

00:31:51,030 --> 00:31:51,329

Yep.

00:31:51,429 --> 00:31:55,539

Like over the past couple months seeing

and trying a bunch of different things.

00:31:55,539 --> 00:31:57,699

I can definitely tell the

difference when you add just a

00:31:57,699 --> 00:31:59,439

little bit of that natural stuff.

00:31:59,529 --> 00:31:59,709

Yep.

00:31:59,769 --> 00:32:01,509

Versus like so much Yep.

00:32:01,509 --> 00:32:01,869

Fake.

00:32:02,319 --> 00:32:02,619

TY: Yep.

00:32:02,619 --> 00:32:05,619

And as much as everybody wants to talk

about being healthy and wanting to do,

00:32:05,619 --> 00:32:07,659

I, I don't do sugar and all this stuff.

00:32:07,929 --> 00:32:11,229

The line at McDonald's is still

wrapped around the building every day.

00:32:11,319 --> 00:32:11,649

Right.

00:32:12,699 --> 00:32:16,389

So we wanted to make something that

tasted really good, still was low calorie.

00:32:16,394 --> 00:32:16,564

Mm-hmm.

00:32:16,944 --> 00:32:17,964

But you know.

00:32:18,999 --> 00:32:21,669

It wasn't something that you had

to force down to get the effect.

00:32:21,879 --> 00:32:25,329

So we wanted to have a good

taste and still have the effect.

00:32:25,899 --> 00:32:29,439

boys: You get the, I feel like you learned

a little bit of this with brunches.

00:32:29,769 --> 00:32:30,189

It's like,

00:32:30,189 --> 00:32:33,399

TY: no doubt as own a restaurant,

like you gotta have good tasting food.

00:32:33,459 --> 00:32:36,339

We can do all the best marketing in the

world and world class marketing to get

00:32:36,339 --> 00:32:40,299

people in the door, but once they eat

that food, once they drink those drinks.

00:32:40,509 --> 00:32:42,999

It has to taste good

for them to come back.

00:32:43,029 --> 00:32:43,359

Right.

00:32:43,449 --> 00:32:43,779

Right.

00:32:43,779 --> 00:32:47,019

Like we, any marketing person can

get anyone to try a drink once.

00:32:47,469 --> 00:32:47,679

Yeah.

00:32:47,769 --> 00:32:51,819

Our key to success has been our

taste and flavor, and people love it,

00:32:51,999 --> 00:32:53,884

boys: which gets you that second

and third, third, second, second,

00:32:53,889 --> 00:32:55,899

TY: third, and they tell their

friends about it and they got

00:32:55,899 --> 00:32:58,059

it in their fridge when their

friends come over and they try it.

00:32:58,059 --> 00:32:59,379

And this is what I like.

00:32:59,529 --> 00:32:59,769

Yeah.

00:32:59,774 --> 00:33:00,044

Yeah.

00:33:01,449 --> 00:33:04,900

boys: I also like that you have one of my

favorite speeches from Theodore Roosevelt.

00:33:04,900 --> 00:33:05,890

Man in the arena, man.

00:33:05,950 --> 00:33:06,280

Exactly.

00:33:06,285 --> 00:33:06,385

That's

00:33:06,475 --> 00:33:06,825

TY: right.

00:33:06,830 --> 00:33:08,950

That's what the whole company is based on.

00:33:09,100 --> 00:33:09,670

That's amazing.

00:33:09,670 --> 00:33:10,270

Very cool.

00:33:10,300 --> 00:33:11,260

We're out here grinding.

00:33:11,260 --> 00:33:14,530

We're out here in the arena

and making, making it happen.

00:33:14,620 --> 00:33:14,920

boys: Right.

00:33:15,100 --> 00:33:18,220

The ones that actually decide to walk

into the arena, not just the spectators.

00:33:18,280 --> 00:33:18,850

Exactly.

00:33:18,850 --> 00:33:19,330

That's awesome.

00:33:19,390 --> 00:33:19,960

Exactly.

00:33:19,990 --> 00:33:20,380

No worries.

00:33:20,920 --> 00:33:22,060

So wanna try one?

00:33:22,840 --> 00:33:23,200

Sure.

00:33:23,860 --> 00:33:24,520

Load up buddy.

00:33:25,120 --> 00:33:26,950

I'm gonna let you pick the flavor.

00:33:28,165 --> 00:33:29,574

Take a I was, I was.

00:33:29,605 --> 00:33:31,134

He's saying the Kiwi strawberry.

00:33:32,125 --> 00:33:32,245

Sorry.

00:33:33,234 --> 00:33:33,714

It's fine.

00:33:33,714 --> 00:33:34,795

He doesn't drink all his water.

00:33:36,625 --> 00:33:36,984

Sorry.

00:33:37,284 --> 00:33:37,645

Can't move.

00:33:39,895 --> 00:33:42,594

I'm gonna go with the lemon

drop since you're hyping it up.

00:33:44,424 --> 00:33:45,085

TY: It's chill, man.

00:33:45,085 --> 00:33:45,745

It's refreshing.

00:33:45,745 --> 00:33:46,375

It tastes good.

00:33:46,375 --> 00:33:46,944

I mean, it's.

00:33:50,154 --> 00:33:53,844

And you don't get that real big hemp

taste like dirty long water taste.

00:33:53,995 --> 00:33:54,355

boys: Oh no.

00:33:54,415 --> 00:33:57,114

You can smell a little bit of

hemp, but it's like very, very

00:33:57,114 --> 00:33:58,165

subtle if you're looking for it.

00:33:58,165 --> 00:33:58,705

It's very subtle.

00:33:58,915 --> 00:33:59,005

What?

00:33:59,005 --> 00:34:01,935

I can definitely smell the

like the strawberry and kiwi.

00:34:01,965 --> 00:34:02,205

Yeah.

00:34:02,265 --> 00:34:04,665

So I tell you what, as soon as

I Nice flip this thing open,

00:34:04,665 --> 00:34:05,595

all I could smell was lemon.

00:34:05,685 --> 00:34:05,835

Yeah.

00:34:05,895 --> 00:34:08,159

Like, and it's taste

exactly like I could tastes.

00:34:08,165 --> 00:34:08,594

And a lot of these

00:34:08,594 --> 00:34:10,455

TY: drinks, they do taste

like dirty bong water.

00:34:10,455 --> 00:34:11,475

Like it's very hempy.

00:34:11,475 --> 00:34:13,425

It's very like, and some people like that.

00:34:13,929 --> 00:34:16,570

But I would say most don't,

because again, most people that

00:34:16,570 --> 00:34:20,050

are drinking these drinks aren't

drinking 'em because they're smokers.

00:34:20,260 --> 00:34:20,530

Right.

00:34:20,530 --> 00:34:22,000

'cause they're THC users.

00:34:22,360 --> 00:34:25,360

It's because they don't wanna

deal with alcohol anymore, right?

00:34:25,360 --> 00:34:25,570

Yeah.

00:34:26,139 --> 00:34:26,440

Yeah.

00:34:26,920 --> 00:34:29,469

It's actually, and the can are cool.

00:34:29,469 --> 00:34:30,400

The seltzers are cool.

00:34:30,400 --> 00:34:33,880

They taste good and all, but that

magic black bottle you got right there.

00:34:33,880 --> 00:34:34,120

Yeah.

00:34:34,360 --> 00:34:36,850

Or that little shot glass,

that's where it's at.

00:34:36,850 --> 00:34:37,389

That's where it's at.

00:34:37,395 --> 00:34:37,844

That's where it's at.

00:34:37,850 --> 00:34:38,170

So you

00:34:38,170 --> 00:34:41,080

boys: sell the black

bottle on the website?

00:34:41,290 --> 00:34:41,560

Yeah.

00:34:41,980 --> 00:34:42,310

Is it.

00:34:42,715 --> 00:34:44,875

In any restaurants or anything yet.

00:34:44,875 --> 00:34:44,965

Mm-hmm.

00:34:46,284 --> 00:34:48,804

TY: Yeah, we're in a ton of different

restaurants and retail outlets, and

00:34:49,074 --> 00:34:52,945

again, that that bottle's the number

one selling spirit in total wine.

00:34:53,665 --> 00:34:58,105

So like when I say the number one seller

in total wine, I don't mean the number

00:34:58,105 --> 00:35:00,085

one selling THC product in total wine.

00:35:00,085 --> 00:35:00,145

Oh.

00:35:01,435 --> 00:35:03,715

I mean, if you go to this total

wine right down the road Yeah.

00:35:03,715 --> 00:35:06,835

And say what is, what do you sell

more than anything else in your store?

00:35:07,480 --> 00:35:11,320

More than LaMarca, more than whiskey,

more than Tropical Lightning.

00:35:11,650 --> 00:35:12,100

Really?

00:35:12,100 --> 00:35:15,070

That is the number one

selling item in total wine.

00:35:15,220 --> 00:35:15,700

Wow.

00:35:16,120 --> 00:35:17,740

And that's the case for most places.

00:35:17,830 --> 00:35:19,090

boys: I buy a lot of LaMarca.

00:35:19,180 --> 00:35:19,420

Yeah.

00:35:19,690 --> 00:35:20,050

So

00:35:21,070 --> 00:35:23,200

TY: imagine how much

people are buying of that.

00:35:23,200 --> 00:35:23,800

boys: Yeah.

00:35:25,275 --> 00:35:25,495

TY: So

00:35:26,235 --> 00:35:29,800

boys: try So I, I have to ask, 'cause

you're the, you're the visual person.

00:35:30,040 --> 00:35:33,220

How'd you pick up the black aesthetic?

00:35:35,560 --> 00:35:37,905

We kind of just started

that mean it just, it was.

00:35:38,830 --> 00:35:39,310

It's so good.

00:35:39,310 --> 00:35:41,920

That background was just

kind of our start of like,

00:35:42,670 --> 00:35:46,150

Jill: and because even like we didn't

have as much color in the, like

00:35:46,150 --> 00:35:47,950

on the cans when it first started.

00:35:49,720 --> 00:35:50,080

They need to hear.

00:35:50,170 --> 00:35:50,710

I know.

00:35:50,800 --> 00:35:53,170

But yeah, we didn't even, like

our first generation of can

00:35:53,170 --> 00:35:55,120

was barely any color at all.

00:35:55,180 --> 00:35:58,210

Like we kind of just wanted that black

and white just 'cause we wanted the

00:35:58,210 --> 00:35:59,890

flavor to kind of speak for itself.

00:35:59,950 --> 00:36:00,340

Right.

00:36:00,340 --> 00:36:01,900

And like speak for what it is.

00:36:02,260 --> 00:36:05,110

But then we just kind of started

messing with different things to make

00:36:05,110 --> 00:36:08,650

things pop more and that's when we kind

of started adding a little bit more.

00:36:08,650 --> 00:36:12,250

But the bottle specifically,

we always knew we wanted it to

00:36:12,250 --> 00:36:13,600

be an entirely black bottle.

00:36:13,810 --> 00:36:17,590

Like, 'cause that's just so different,

and even the shape is so different from

00:36:17,590 --> 00:36:19,270

any of the other bottles on the shelf.

00:36:19,780 --> 00:36:21,790

But even we kept that simple, right?

00:36:21,790 --> 00:36:25,420

It's just the black and white

and it still stands out on a

00:36:25,420 --> 00:36:27,010

shelf compared to anything else.

00:36:28,655 --> 00:36:31,685

The flavor is just gonna

win no matter what.

00:36:32,315 --> 00:36:32,435

TY: Yeah.

00:36:32,435 --> 00:36:34,595

When you see this black bottle

on the shelves compared to

00:36:34,595 --> 00:36:38,525

anything else, a lot of people

are doing colors and weird stuff.

00:36:38,675 --> 00:36:39,605

This we're simple.

00:36:39,635 --> 00:36:40,535

We're simple people.

00:36:40,565 --> 00:36:40,895

Right.

00:36:42,095 --> 00:36:44,225

It's a simple message behind the brand.

00:36:44,255 --> 00:36:45,035

You gotta work hard.

00:36:45,035 --> 00:36:45,965

It's black and it's white.

00:36:45,970 --> 00:36:46,210

Yeah.