In this episode of Brand2Brand, Thomas and Veronica discuss vision and a company’s ability to deliver on promises. The Health-tech startup, Theranos, and failed luxury experience, Fyre Festival, both defrauded customers and investors with big ideas too good to be true. But faking it until you make it only works for so long. When the truth eventually comes out, companies are left exposed and liable to financial fallout.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.