In this episode of Val Full Volume, guest Bethany Corbin joins Val to discuss women's healthcare and the challenges women face in addressing health issues, particularly in the field of femtech. They emphasize the importance of open conversations, breaking stigmas and barriers, and advocating for more education and awareness in women's health.

Bethany shares her personal experience with her women’s health issue and her transition from big law job to becoming an entrepreneur dedicated to revolutionizing women's healthcare. They also delve into the necessity for more male advocates in the space and the importance of their involvement. Bethany's initiative drove her to create Femme Innovation, a platform connecting female founders in the femtech field, which aims to unite clinicians with tech founders to drive innovation in women's health.

Let’s take the wheel!

Our bodies, Our health!

Connect with Bethany Corbin:

Bethany Corbin is an attorney and CEO of FEM Innovation, the first law firm in the US dedicated to helping women's health founders. After experiencing her own women's health issue and realizing the lack of advancements in women's health research and digital solutions, Bethany decided to dedicate her career to revolutionizing this space. She is passionate about helping women entrepreneurs get their products to market faster and bring together the entire women's health ecosystem under one roof to add clinical legitimacy to digital health products. Her work in women's health care has made a significant impact and she is excited to continue making progress in this field.

LinkedIn: www.linkedin.com/in/bethanycorbin

Instagram: @FemtechLawyer

Personal Website: www.bethanycorbin.com

Linktree: https://linktr.ee/bethanycorbin

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Val:

Alright, everyone. I am so happy that you are here, and I have a guest with me again today. And, you know, so many of you are female entrepreneurs on my list. Obviously, that's gonna be who I'm attract tracking because that's what I am and what I've been for decades now. And health is such a big issue. I mean, a huge issue. And I know if you've been on my newsletter list, I've been talking about it a lot lately, very lately. And previously in the past, but even more lately, I've been trying to be more open.

Val:

So it's really timely as usual that I have Bethany Corbin on here. And we're gonna talk about who knows with health because your project, I am excited to help you get more people knowing about your project. So, Bethany, thank you for being here, and, let everybody know what you are doing.

Bethany Corbin:

Hey, Val, thank you so much for having me. I am so thrilled to be here. Yeah, and really excited for the progress that We're making in women's health care. I'm an attorney by background, and it's interesting because women's health care wasn't had not taken off when I went to law school. So this wasn't anything I went in thinking I was going to dedicate my career to. But after having my own women's health issue. I realized that there had been so few advancements when it came to women's health research and the digital solutions that were available for women's health care that I wanted to dedicate my career to helping women entrepreneurs get their products to market faster so that we could revolutionize this space. A So I have the 1st law firm in the US that's dedicated to helping women's health founders and I'm also the CEO and cofounder of FEM Innovation, which is really working to bring together the entire women's health ecosystem under one roof so that we can add clinical legitimacy to the women's digital health products that are out there.

Bethany Corbin:

So that's what I'm working on.

Val:

And I love it as somebody who's gone through so many I mean, and and that's the thing with entrepreneurs. I know. See, here we here the squirrels already are going in my head. As entrepreneurs, so many of us have health issues, and that is one major reason why we wanna work from home.

Bethany Corbin:

Oh, absolutely. Yeah. And and it's interesting, right, because I work in the femtech, which I know is a a new term for a lot of people. It means the female health technology field. And in that field, I can tell you most of the entrepreneurs a are creating solutions because of the health problems that they experienced, and they're doing so remotely from their home so that others don't have to go through the same thing they experienced.

Val:

Yeah. Yeah. Oh, yeah. I so get it. My husband a a few years ago, because, like you said, the the a the tech is so far behind. And I suffered from severe endometriosis for 17 years before I had had my, a full hysterectomy. And and it it seemed like 2 years after that, all of a sudden, here came the commercials and the talk about it. And my husband even one day said, bully crap where was this when you were going through all of that pain and I'm like, I know.

Val:

Right?

Bethany Corbin:

Right. Nobody was a Talking about women's health care 4 or 5 years ago even, it's now come to the forefront, something that is gaining more and more attention, you you know, for for a couple of different reasons, but it's really, you know, people like us, Val, who have had these experiences, who are talking about it, That are really helping to break down the stigmas and the barriers to open these conversations and get tools out there.

Val:

Yes. Because, ladies, it's really hard. If you are in the in an issue, you know how hard it is. For 1, sometimes it's a little embarrassing because, you know, like like you have said in in your bio, we're not supposed to be talking about this. That's the way we were taught. You don't talk about poop. You don't talk about your period.

Bethany Corbin:

And it's so ingrained in us 2, right, that even a lot of people that I talk to feel embarrassed about having these discussions even with their OB GYN and their doctors because of how ingrained it is. Yeah.

Val:

And and I know I and I do know, and obviously, you know as well. And the more we talk about it, the more we normalize it. Absolutely. And the more women I hear come to me with with issues and all of that, and I and I love that. It's not a burden. I love it because, I mean, we just need to talk.

Bethany Corbin:

Absolutely. It was interesting. When I got diagnosed with my women's health issue, it was very unexpected for me, And it it came up on an annual routine annual physical exam. I wasn't really having a ton of symptoms. And, you know, as a As with most women, I had chalked up my symptoms to, oh, I'm just getting older. Right? Or maybe I'm getting fatter. Right? And and you try and create an excuse for it, a But really, I I had never really heard of my condition. I had fibroids.

Bethany Corbin:

And after I went, I researched, 80% of women are gonna have them and yet I hadn't known. Nobody talked to me about it. It was all kept very secret and quiet And that was just shocking to me that we aren't having these conversations about conditions that affect so many women out there.

Val:

Right. Oh, yeah. I had no idea. I mean, plea. I haven't had that issue, but it's something to talk to my daughter about to make sure she knows. Right? TED.

Bethany Corbin:

I mean, I can guarantee you if 80% of men had tumors on their reproductive organs, people would be talking about it. There would be

Val:

a pill.

Bethany Corbin:

And yet today, we're in a situation where hysterectomy is still the only cure. Nobody's talking about it. And even when it is talked about the people who speak about it. I typically downplay it because it's so common. They say, oh, I know somebody who had that. You'll be fine. And it's just, to me, so curious how downplayed it is. Like, these are actual tumors on reproductive organs.

Bethany Corbin:

Right. It's just like people don't care.

Val:

Right. Or or or like you said, we downplay it because I can remember, I downplayed my hysterectomy. I mean, I had everything taken out, and I'm like, Oh, no, I'll bump back up. Everybody, that's what women do. We have surgery, and we bump back up, and and I didn't. I mean, I was I was down. It it it I didn't have any complications, but it wiped me out for weeks weeks. And I'm like, this is a major surgery.

Bethany Corbin:

Click. And it's done way too commonly for women. You know? That's that's, like, the solution. Right? Oh, we don't know what's causing this. Let's let's take out the organs.

Val:

Yeah. Exactly, which I mean after searching through, I don't want to put words into what you're doing, but after looking through FAAM Innovation, is that part of what you guys are doing

Bethany Corbin:

is bringing

Val:

more education into it.

Bethany Corbin:

Exactly. So with Femme Innovation, a We are really focused on uniting, as I mentioned, you know, the ecosystem of women's health care because right now it's so siloed and people aren't talking to each other. And we do believe, you know, that there's a significant promise for women's health care using digital technology and the digital tools that are out there. But It's interesting. Right? Because if you look at the digital tools out there for women today, it's mainly things like your period tracking apps or your infertility apps certain wearables for menopause that's been pretty new lately. Right? But it it's those types of things still focusing on reproductive organs. And the interesting thing is most of the time clinicians are actually not involved in the creation of these products and we have a huge gap between clinicians being able to use that data for your care plan, right, and for a long term women's health research and the tech companies who are creating this that can and have used out proven scientific methodologies for tracking women's health care. And that's a huge sign to us.

Bethany Corbin:

So part of what we're focused on is really uniting clinicians with the tech founders building these products so that we can, a, not only get clinically accurate products that can be used and incorporated into the patient care plan, but also b, making sure that we are driving innovation in women's health beyond just reproductive organs into other spaces where women might have different experiences. For instance, their symptoms for cardiac arrest are different than men. How they handle and metabolize drugs is vastly different and so we really wanna push beyond just this conflation of women's health with reproductive health. And some of the products that we're seeing come on the market and that we're working with are just incredible. They're very innovative in this space. They're trying to help women, you know, For instance, there are some tools on the market that would use AI, through a device to help women with their regular self breast exams To kind of analyze the tissue and let you know if there's changes. Some of the other companies that we're seeing come on the market, they're in clinical research phases right now, but a blood test Pro ovarian cancer. Those are the things that get me really excited and the founders that we really enjoy working with.

Val:

Yeah. Definitely. And, yeah, because so much of that tech is there. It's just not skewed towards our direction yet.

Bethany Corbin:

Exactly. You know, a Especially with COVID, when we had this huge proliferation of digital health, that's really when femtech started to take off because We had, you know, things like the Apple Watch and Fitbit, etcetera, that had shown that this was an economically viable model for healthcare. And then we were able to apply that to women's health but it's fascinating to me how little funding goes to women's health research. Right now it's about somewhere between 2 to 4% of total their research and development funding is for women's health.

Val:

That's even worse than I expected.

Bethany Corbin:

It is oh my gosh. And it's so interesting, because there has there have been studies that were commissioned that showed even if we increase The amount of money that went to women's health care by this small percentage, it would actually put 1,000,000,000 of dollars back into the economy.

Val:

Right.

Bethany Corbin:

Great day. We're still underfunded so so drastically.

Val:

Yeah. And it's it's so strange. And I guess guess part of it might be because this is just, as women, what we're used to. Right? So it's it's taking the conversations end deciding to move forward like you and your partners have done and bringing it to the obvious of that number, of the 2%. Because, I mean, we know that it's underfunded, but that's, like, ridiculous

Bethany Corbin:

It is. It is. You know? And part of it goes to the fact that we still have a male dominated venture capital landscape. A And studies have shown that if there's a female on the venture capital team, then the team is much more likely to invest in a female founder. But without a female on the venture capital team. A lot of times, what these companies have to do is they have to go pitch to all male team and, you know, an all male team of investors. And typically, they have to give a, like, a sex education 101 and, you know, health 101 class to the male VCs to get them to even examined the female body and why this is an issue before they can even go into their pitch for their product. And, what we often hear is that the males are like, well, I don't understand this.

Bethany Corbin:

How does it impact me? And then they trickle down funding them.

Val:

Right. Right. Because because all they're looking at is bottom line if they can't understand.

Bethany Corbin:

And it's fascinating because if you actually look at the statistics, Women founders deliver oh my gosh. I can't even remember the exact is it, like, 35, I want to say, 35 times? I can't remember the exact statistic, but they deliver much higher returns on investment than all male founding teams. So from a business case, right, it makes sense to invest in female founders, yet we are still viewed as philanthropic and charitable cases for investment.

Val:

Great it'll be changing. It'll continue to change. Right?

Bethany Corbin:

We are on the right path. Lot of marketing time, but we're on the lookout.

Val:

Yeah. It has it has to start, and and that's just the thing. It's the conversations have to start. The supporting everybody else, you know, the women on it. You know, all of that just has to start somewhere, and and we can't look at the fact that we're so far behind because we're like, okay, it's it's getting better. It's getting better.

Bethany Corbin:

Val:

Yeah. No kidding. So I wanted to I know you brought up a question, and I definitely wanted to hit it because it's something I'm kinda going through. So, you had mentioned that we could talk about how entrepreneurs can navigate health challenges and use those experiences to find purpose. Oh, absolutely.

Bethany Corbin:

I love I love this topic.

Val:

Yeah. And and I definitely love this topic because, yeah, I've been very vocal about, you know, my years of weirdness, and I actually have just decided, okay, I'm going to own the fact that I have really high anxiety and we're gonna do something about it.

Bethany Corbin:

I mean, who doesn't these days, honestly?

Val:

Yeah. The state of the world. Right. But that's one of the things I leaned into. It's like, wait a minute. Wait a minute. Maybe people don't have this high of anxiety as I do. You know? I'm I stopped poo pooing it.

Val:

So how can they use these health challenges that so many of us are having, to find their purpose?

Bethany Corbin:

Yeah. You know, and it obviously varies depending on the type of health challenge you have and and what you're looking for. So, for me, you know, I can kind of give you some background and and how I did it and, you know, some tips and tricks that I have seen work for others too. For me, I never set out to be an entrepreneur. I was, Well, I thought I was quite happy in my big law job in Washington, see, right, making my 6 figures and working for large health care corporations.

Val:

Great

Bethany Corbin:

day. And as I mentioned, right, whenever I had my women's health issue very unexpectedly, I got thrust into having to navigate the fear and the anxiety that kind came with really not knowing. You know, I I got thrust into the MRIs, right, and the emergency OB GYN appointments to figure out what was going on.

Val:

Mhmm.

Bethany Corbin:

I was you know, I had a tumor that made me the equivalent of 6 months pregnant. Oh my gosh. It became very difficult for me to function with that knowledge and still be a high performer at the job I had. And part of the reason for that, you know, I'm obviously navigating my own health care journey right dealing with all of the appointments, etcetera. But it suddenly put life into perspective for me that if I'm going to be struggling with this disease and this illness, you know, there's high chance of recurrence, etcetera, unless you have a full hysterectomy. Is this what I want to be doing with my life? Do I want to be sitting here helping large healthcare corporations? Or is there a different purpose out there for me That will make me feel more fulfilled with the time that I have. And so that was kind of a a light bulb moment for me. And you know, I I'm one of those people who I I handle anxiety by doing research.

Bethany Corbin:

You know, really researching every single angle of what's out there for a condition. And so I did that research and I got so angry that we were this far behind in women's health care research. And for me, right, I had always been interested in the health care system. I wanted to be a doctor but I was terrible at math and science and so I thought what difference can I make? Right? This is my experience that I've had. I don't want anybody else to have to go through this. We should not be, you know, I should not have to undergo a surgery that's longer than a heart transplant to get these tumors out because we're not advanced enough on women's health care research to have better solutions. Yeah. So what can I do? And for me, what I what I ended up deciding was I was gonna channel the fear, the anxiety, the experience that I had and try to make it so that other women would not have to go through this in the future that I could leave a small footprint behind on the journey towards better women's health care.

Bethany Corbin:

And so I, actually ended up leaving my, big law job. I went and I worked at a smaller firm that did digital health innovation. And I focused on building a practice in women's health care. And so I didn't Oh, are you able to hear me?

Val:

I can hear you now. Yes. Okay. Sorry. We'll start now.

Bethany Corbin:

Sorry about that. I don't know what happened. You know, so I focused on building a practice of women's health care, but as I did that, I saw more and more gaps in the way women's health care was run. And that really to me that research, right, the continuing to learn about the pain points that founders we're having in this area. That was something that I thought okay this is where I can align my experience, my skills as a lawyer with helping founders get products to market faster. So so kind of my, you know, my tips and tricks are, you know, especially if you're dealing with a health issue, you know, embrace the fear that comes with it. I didn't do that at first and so I tried to just kind of block it out and work through, you know, my job, etc. And and it wasn't helpful to anyone so I would set aside time each day to kind of embrace whatever I was feeling the fear, the frustration, the anger.

Bethany Corbin:

And I would say what can I learn from this that I can take and make a small difference in the world? And I would do that every single day and and kinda built towards finding my area in femtech. And then the other thing that I did was I talked, you know, with my, my bosses at that point in time and I said, you know what? This is what I need in order to be able to continue to work here. I need to have, you know, a remote environment. I need to have x y z breaks. I need to focus on my health and my mental health. And if you're not willing to do that, I need to find another place that's going to be a fit for me from that perspective because my health is of utmost importance.

Val:

Yeah. Definitely. Yeah. Yeah. It brings me back so much. I that was why I quit being a personal trainer was because I was canceling, you know, my periods were so heavy for 3 to 4 days, and I was canceling 3 to 4 days, and that's not conducive to helping your clients gut helping your clients. And it was just it was so miserable that I finally got to the point, like you said, of, you know what? This isn't working. What else can I do? So I you know, I moved online a lot more at that time, you know, and started talking about health health stuff fitness stuff online at that time, you know, just changing directions so bet my mental health was a little bit better of not not hating myself because here I am canceling again and these people have paid.

Val:

Good And

Bethany Corbin:

that's what I see so many female founders doing and just women in general, right, is they blame themselves for whatever is happening with a bodies. Right? And the fact that they had to cancel and, you know, they feel like they're letting people down. And for me, it was all about embracing my illness as a superpower, to be honest. You know, this was part of me. This was something that was going to change my life and I had the power to use it to change it in a trajectory that I wanted to go rather than, you know, having to continually feel bad that I was missing meetings or,

Val:

you

Bethany Corbin:

know, unable to attend an event. And, you know, that that put me in a situation where I was feeling bad about myself. I I learned to say, okay. This is part of me. This is my superpower, And I'm gonna find a way to use it to my advantage in a way that's gonna be conducive not only for me but for clients that I serve in the future.

Val:

And boy have you, boy have you, taking it to like way way up there in the levels but, you know, one thing, you know, listeners I want you to pay attention to is is, you know, the same thing that we talked about with with the kids when they went to college. You know, it's like just because this is the direction that you thought you were going doesn't mean that's going to be exactly where you end up. It's just chance you were you were getting the education in different ways to lead you to right here where you're supposed to be.

Bethany Corbin:

Exactly. It's funny because even if you had asked me when I was having my women's health issue what I would be doing 3 years from then, I would never have said I will be an entrepreneur who's bringing the ecosystem of women's health together.

Val:

Right. You were trying to get better so you could go back to your regular life, great

Bethany Corbin:

Exactly. Exactly. It's not something where, like, all of a sudden you have an illness and you say, great. I found my life's purpose now.

Val:

Right? You

Bethany Corbin:

know I feel like you know even whenever I was going through it I felt like I should have that light bulb moment and I didn't and it's funny I you know I was like my light bulb moment is I'm now gonna write a travel blog. You know, I'm gonna prioritize my life and do that. Right? That lasted, like, 6 weeks. Guess. So it's okay to not know yet what your illness is trying to teach you or where it's trying to push you to go. But the thing you have to do is just look at it with an open mind and make space for it because eventually it will lead you to the right path. It's just gonna take time for you to figure out exactly what that might look like.

Val:

Yeah. Yep. And a and a lot of the time, it's talking to people because I'm sure I well, I'm not sure. I'm kind of assuming that maybe this direction wasn't quite what you were doing until you started talking to some people and other other women are going, oh, yeah. I'm I'm on board with

Bethany Corbin:

that. Exactly. You know, I I switched law firms and I was going about my daily business and we would turn away so many founders because they didn't have enough money to hire us for legal services. Good day. And one of the things I saw is they would continue to come back to us maybe a year or 2 later and we'd say great, here's 10 things you did wrong in the interim, it's gonna cost you more money. And that was actually one of my 1st light bulb moments when I thought, There's not enough resources out here for female founders, you know, especially early stage female founders. That's kind of the first gap. And then when I started to look into more of the Femtech field after my diagnosis.

Bethany Corbin:

I started to see, okay, we're focused solely on reproductive health. We, a, need to move past that, but, b, why are there so many apps that are using outdated methodologies? And so it was, you know, kind of by talking to people by, you know, using experiences in my work that I started to see all these different gaps and when we put it together it was just that nobody in this ecosystem was talking to anybody great day. Had brought everybody under one roof, and we thought this is a way where we can make a difference.

Val:

Yeah. Yeah. Definitely. Oh, I love it. So I noticed, of course, on the website you are launching in January?

Bethany Corbin:

We are. So our platform goes live in January. We're so excited about it. We've already got you know, our podcast has been out there for for months now, and we've been doing, you know, beta testing and that type of thing. But, yeah, January 17th is our launch date.

Val:

Oh my gosh. So what can people expect with the platform launch?

Bethany Corbin:

Yes. So we are launching we're calling it our Fem Innovator community. So it is open to, you know, we're prioritizing women who are trying to do, you know, health care solutions, focused on women's health and female founders, because we want you to get access to the resources and the connections you need. So, when we launch, we'll have a community. Right now, we're going to be using Circle for our community where people can join. They get access to expertly created guides, document bundles that they need for, you know, to get their business off the ground, coaching and 1 on 1 group, you know, 1 on 1 sessions and group coaching office hours, courses, and then there also be a space where we can introduce, you know, clinicians to founders, scientists to founders that they can network together, you know, explore ways in which they can partner together. And then one of our key few features is we're we wanna get these products out to the community. And so we are looking to make health care partnerships with larger health care organizations and clinics across the nation where we can help them source the solutions that they're looking for.

Bethany Corbin:

So for instance, you know, let's say that there's a hospital that wants to have an endometriosis app that's linked to its EMR. We can help them source that through our founders, allow them to apply, and get those partnerships faster. So our whole goal is really to unite everyone on this platform and we offer, you know, really hands on service where, you know, we interview everyone before they come on our platform so that we can learn their pain points, so that we can help them get the connections and the resources that they need. And then we're there throughout the process to really help them get products out to the market faster.

Val:

Love it. So connection is my superpower, my Zona genius. I just finally found that out. Oh, I love it. This year, it was like one of those things going, of course, that's it. Dog.

Bethany Corbin:

Yeah.

Val:

So so this is 100% like, gets me excited because that's what you are all about is connecting all of the parts and all of the people.

Bethany Corbin:

We are. Exactly. And, well, of course, you'll have some fun things on the platform too. We'll have some, you know, area specific events that will be going on, virtual events that people can come and take part in, you know, kind of a a wellness event on Saturdays for founders, book clubs, all the fun stuff as well in addition to, you know, the work stuff because we do feel, especially because there are so many female founders in women's health that they forget to take care of their own health sometimes. And so we wanna make sure that we're giving them the space where they can be part of not only a community for their business, but a community for their whole self.

Val:

Nice. Oh, I love it. Yeah. I have a new a new PA. And, yeah, in December when I see her again. I'm definitely gonna pass this on and to every other one of the doctors others that I know and non doctors because, I mean, you never know who knows who.

Bethany Corbin:

Oh, thank you, Val. We would love that. We are so excited for the launch and and really can't wait to make this a reality because we we feel like if we can expedite this these connections and these partnerships, We can make a meaningful change in women's health care that otherwise might take several years to happen.

Val:

Right. I mean, yeah, the ripples you are gonna make is are just huge, I think, with

Bethany Corbin:

us. Hoping so.

Val:

We're

Bethany Corbin:

really, really hopeful.

Val:

So, is there anything else last that you would like to leave the listeners with. I know we've

Bethany Corbin:

talked we talked a lot about a lot. I know. I've been all over the place.

Val:

Oh, no. Me. I have that.

Bethany Corbin:

No. I would just say, you know, if you are in entrepreneurship or you're considering entrepreneurship, you know, one of the hardest things is to take the leap or to, you know, scale your business to that next level. You know, I think as women we're oftentimes told we can't do it or we aren't gonna be successful. And I know there are so many fears that chat away in our head, you know, that make us second guess ourselves. And I was there. I experienced all of that. And I would just say, you know, we're we're all here for you, but making that leap will be one of the most fulfilling things that you do or scaling your business to that next level and you absolutely have the power to do that. And if you need somebody to cheer you on and believe in you, a let me know because I will be there on the sidelines being a cheerleader for you.

Bethany Corbin:

Fabulous.

Val:

Fabulous. And let's let's also pay attention to the fact that Bethany said acknowledged that it's your superpower Yes. Because you don't know how it could be changing thanks for the positive going forward. So I love it. Thank you so much, Bethany. And, yeah, I I can't wait to get this shared, and and start talking to more more people I know. Because it's not just it's not gonna be just the women. There's gonna be plenty of men that are gonna be on on board with sharing this and and getting out there because, I mean, they know, a lot of women in their lives that are dealing with stuff.

Bethany Corbin:

Exactly. We need more men advocates in this space. It's so funny because men hear thumb tag and I say, oh, can I be part of that? Isn't that just women? We need male male buy in on this a 100% to make this change. Yeah,

Val:

and to make it quicker. Exactly.

Bethany Corbin:

Yes. To make

Val:

it to make it even even quicker. So awesome. Oh my gosh. We, yeah, we could keep going on and on. Okay. Good thank you so much, Bethany, for not just being here with me, but for also getting this going. It's super important. I mean, 100% important to me because of all the health issues that I have had.

Val:

So I love that you are doing this and kicking it off, and I can't wait to help support you in it.

Bethany Corbin:

Thank you so much, Val.