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The 3 Reels That Totally Changed the Trajectory of My Private Practice
Episode 7431st December 2025 • Business Of Therapy • Kelly McKenna, Therapist & Business Coach
00:00:00 00:18:53

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Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME.

I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!

In this episode, I cover:

  1. How my very first reel gave me the key mindset shift I needed
  2. My first viral reel that built credibility + momentum for me
  3. The reel that brought in a TON of new client inquiries + truly changed my business
  4. My biggest lesson from these 3 reels

Connect with Kelly:

  1. Follow on Instagram @businessoftherapy and @sitwithkelly
  2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  1. My very first reel
  2. My first viral reel with 800k views
  3. My first reel that brought in a LOT of new clients
  4. This episode is sponsored by Alma, the financially rewarding way to go in-network
  5. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
  6. Private Practice Academy Bundle (PPA)
  7. Reels Membership
  8. Business Coaching Waitlist
  9. Free training
  10. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

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