Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share.

Tory says: “Get out of the SEO silo and spend more time on platforms like TikTok, YouTube, Reddit, and Pinterest.

Understand how users are behaving there and use that data to inform your search strategy in terms of your content. What are users really loving and engaging with? Speak to that in your content and in your campaigns.