Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hello, everybody happy new year and 2022 is here just like that.
Speaker:And today we are going to be talking about why you never end up
Speaker:keeping your new year's resolutions.
Speaker:How many years have you had where you make any resolution
Speaker:and you're determined to keep it.
Speaker:And then February comes around and you already have broken
Speaker:most of your resolutions.
Speaker:So I'm going to tell you guys why that doesn't work.
Speaker:The reason why that doesn't work.
Speaker:Is because you shouldn't be making year's resolutions, you should actually
Speaker:be making new years goals, right?
Speaker:Because if you make a goal and you make a goal, that's achievable and
Speaker:attainable, you're actually going to be able to accomplish that.
Speaker:But when you start off the new year and you just want to conquer the world, you
Speaker:guys know what feeling I'm talking about.
Speaker:You want to do everything.
Speaker:You want to lose weight.
Speaker:You want to be a better husband or wife.
Speaker:You want to spend more time with.
Speaker:You want to grow your business.
Speaker:You want to dedicate more time to working on your own marketing and branding.
Speaker:And basically you just want to do so many things.
Speaker:What happens is before you can even begin, you end up becoming overwhelmed.
Speaker:And when you're overwhelmed, nothing really happens and
Speaker:you get nothing accomplished.
Speaker:So.
Speaker:Today, I'm going to share with you guys the strategy that I use.
Speaker:And I also teach my clients how to have a amazing 20, 22.
Speaker:So the key is to take the whole year and break it up into four parts.
Speaker:So by four parts, I mean four quarters, Q1, Q2, Q3, Q4.
Speaker:So when you're going to sit down and write your goals and resolutions,
Speaker:and maybe you've done this whole.
Speaker:Just scratch, whatever you've done so far, whatever you do in that first weekend,
Speaker:it may not be ideal because you are just being overly ambitious with what you're
Speaker:going to attain, and you're putting it on a list of like 10, 20 things.
Speaker:And then you get overwhelmed because you don't have a plan for how you're
Speaker:going to achieve those things.
Speaker:So let's do this instead.
Speaker:Get out a sheet of paper tonight, or whenever you have time and write down.
Speaker:Three things you want to accomplish in Q1 and start there once you do
Speaker:that, if you want to see your whole year at a glance, you can do the
Speaker:same thing for Q2, for Q3 and Q4.
Speaker:And what you want to do is you want to take Q1 and you want to
Speaker:divide it up into a 90 day period.
Speaker:And when you do the 90 days, you want to.
Speaker:Take three of those goals that you have, and you want to sign one too.
Speaker:Each month are, you can assign all three to the first month.
Speaker:If it's something that you need to start working on and you need to have
Speaker:a plan and buy a plan, I also mean that you need to hold yourself accountable.
Speaker:So you're the only person that's responsible for you.
Speaker:And if you need help with that accountability, what I suggest you do.
Speaker:You partner up with another friend will also wants to
Speaker:accomplish their goals for 2022.
Speaker:And you say, Hey, it would be so much fun to do this together.
Speaker:And I know your goals might be different than mine, but maybe we can do like a
Speaker:weekly check-in and we can ask each other.
Speaker:What steps have you taken this week that are getting you closer to you?
Speaker:Goal closer to achieving everything that you want to for 2022.
Speaker:So I think having that accountability partner is going to make all the
Speaker:difference, because if you are just trying to do it alone, and sometimes
Speaker:also, if you're an entrepreneur, you feel isolated, you feel like,
Speaker:you know, you're on an island.
Speaker:everyone's working remotely now because of the pandemic.
Speaker:And that's probably going to continue that way.
Speaker:And I think there's a lot of advantages to that too, all the
Speaker:time that you save in traffic.
Speaker:Right.
Speaker:But.
Speaker:I think it comes down to step one, write everything down, but break
Speaker:it up into quarters and then be accountable to yourself because no
Speaker:one else is really going to notice if you achieved your goals or not.
Speaker:But at the end of 2022, you're going to notice your bank account is going
Speaker:to notice and it's going to impact.
Speaker:Next year, it's going to impact your future.
Speaker:It's going to impact your retirement.
Speaker:So what I encourage you to do is to hold yourself accountable.
Speaker:And then the other thing is that you also need to not be too hard on yourself.
Speaker:Some of you are very hard on yourself and you know, it, some of you have imposter
Speaker:syndrome and you know it, and the thing about being too hard on yourself is that.
Speaker:It's going to end everything before it even begins.
Speaker:Silver member.
Speaker:What I'm telling you right now, you have to give yourself grace, just like you
Speaker:give other people, grace, you have to give yourself grace, you have to love
Speaker:yourself enough to say, I love myself.
Speaker:I respect myself and you know what?
Speaker:Maybe I failed at something last year, right?
Speaker:Maybe, and maybe.
Speaker:That's okay.
Speaker:Maybe that was meant to happen because it was the path that you were
Speaker:supposed to go through in order to get a learning lesson out of that.
Speaker:So think about it in terms of a learning lesson, what can you learn?
Speaker:That's going to help you elevate your business, yourself, your brand,
Speaker:your life, to the next level, every situation where you get a roadblock and.
Speaker:Don't look at that as a roadblock, look at that as an opportunity to
Speaker:really learn some valuable lesson from what happened, because if you can see
Speaker:a valuable lesson in everything that happens on a day to day basis, and your
Speaker:mindset is in the right place, it's going to make all the difference of
Speaker:achieving your dreams and goals in 2022.
Speaker:So.
Speaker:Let's talk about mindset for a moment, because I think your mindset
Speaker:also needs to be right in order to accomplish your goals for 2022.
Speaker:Now, if you notice I'm not using the word resolutions a lot.
Speaker:And for many years, I used to, I used to say, oh, I'm going to make this resolution
Speaker:and that resolution and this resolution, well, let me tell you something.
Speaker:I have not even made any resolutions yet or any.
Speaker:And that's intentional because I didn't want to do it on the first or the second.
Speaker:I wanted some time to marinate on it and do it when I feel ready.
Speaker:So I'm probably going to do it this coming weekend, but that's because I
Speaker:want to do it when I have a clear mind.
Speaker:And I feel that I'm ready, not do it based on what other people
Speaker:expect and what other people think.
Speaker:Right.
Speaker:So I think we also have to stop thinking about what everyone else thinks.
Speaker:And we have to start thinking about what we think about
Speaker:and why it's important to us.
Speaker:2022 is also the year where you need to set some boundaries.
Speaker:Because if you don't set boundaries, you're going to have
Speaker:no time left over for yourself.
Speaker:To build that dream business that you want to achieve.
Speaker:Everything that you've wanted to achieve and boundaries are really important.
Speaker:So boundaries are important with your family, with your children at work,
Speaker:with your friends, with strangers, with acquaintances, and you have to be able
Speaker:to set boundaries when you know that someone is just taking advantage of
Speaker:your time, because time is valuable and your time is money and do not give away.
Speaker:All of your time for free in 2022, you've got knowledge that no one else has.
Speaker:You have information and skills in your unique practice, area,
Speaker:niche, unique industry, whatever it is that you happen to do.
Speaker:And you can't just always give that information away for free.
Speaker:Of course you can give some information for free create videos, all that
Speaker:grow your brand, but ultimately you need to value yourself and.
Speaker:And when you value yourself enough in 2022, that confidence that you
Speaker:get from valuing yourself, that's going to help you achieve your goals.
Speaker:That's going to be the difference between having a stellar 20, 22 and
Speaker:having a so-so or mediocre 2022.
Speaker:And so-so is not for you.
Speaker:If you're listening to my podcast, you probably have the same mindset.
Speaker:And that is about being extra ordinary.
Speaker:That is about achieving all that you can achieve.
Speaker:So I encourage you to start thinking about things in a way that you've
Speaker:never thought about them before.
Speaker:And I think you have to hold yourself accountable.
Speaker:You have to set goals for yourself, not big goals that are this big, but set
Speaker:goals for yourself that are realistic.
Speaker:They can still be big.
Speaker:But I mean is like, don't set so many goals that you accomplish nothing, right?
Speaker:Set goals in the order of priority that would have the most impact.
Speaker:So when you're setting your goals also, and you're going to think about
Speaker:what should I do in Q1 versus Q2 Q3, Q4 Q1 should be the basic foundation.
Speaker:That should be the foundation that you're going to build everything else off of.
Speaker:So I encourage you in Q1.
Speaker:To sit down and think about really the most important things.
Speaker:Think about something that you've been wanting to do for a while.
Speaker:So maybe you wanted to launch a podcast and you never did it.
Speaker:And there could be a million reasons why you didn't do it.
Speaker:Timing is everything.
Speaker:Maybe it was imposter syndrome.
Speaker:Maybe you don't know how maybe you don't like your voice, whatever it is.
Speaker:Right.
Speaker:And then there's being on camera.
Speaker:I don't even like being on camera.
Speaker:But you know what?
Speaker:You have to do things that make you a little bit uncomfortable.
Speaker:Sometimes the things that make you uncomfortable, if you can push
Speaker:through and you can do those things, what's going to end up happening is
Speaker:it's going to take you to greater Heights that you've never seen before.
Speaker:It's very, very transformational.
Speaker:So think about it in those ways.
Speaker:You really need to.
Speaker:Take 20, 22.
Speaker:And you need to really do things differently.
Speaker:Don't do the same things you did last year, because if you do the
Speaker:same things that you did last year, you're going to have the same results.
Speaker:So last year, if you sat down on January 1st and you made a list of
Speaker:all these resolutions and promises to yourself and you ended up
Speaker:keeping none of them, that is why.
Speaker:So I encourage.
Speaker:To make goals to yourself and to make them achievable, to write them down, to
Speaker:even paste them in your office, right.
Speaker:Paste them in your bedroom and do that.
Speaker:The other thing I'm going to give you, so go get a pen and paper right
Speaker:now, or just rewind and listen to this again is you want to do something
Speaker:called writing a letter to your.
Speaker:And this is really, really a powerful hack that I learned
Speaker:from someone many years ago.
Speaker:And for everyone that I've shared this strategy with it has worked for them.
Speaker:So what you do is you get out a piece of paper when you're in a quiet place and
Speaker:you would write a letter to yourself.
Speaker:So let's say that hypothetically, right?
Speaker:Let's say today or January.
Speaker:And you would write this letter and you would date it February 1st and
Speaker:basically write the letter to yourself.
Speaker:So like I'm dimple.
Speaker:And I would say today I woke up feeling so excited that I achieved my goal on
Speaker:launching my fifth podcast, for example.
Speaker:Right.
Speaker:I feel so excited that I also have been working hard to eat
Speaker:healthier and I lost five.
Speaker:So, whatever it is, you're going to write it down as if you've already achieved
Speaker:it as if you already have those things.
Speaker:And what you're going to do is you're going to write this letter to
Speaker:yourself and you're going to write it in this very positive tone, filled
Speaker:with joy that you woke up feeling excited because it is February 1st.
Speaker:And you have.
Speaker:Done so many things in January that you're so excited about and you need
Speaker:to name those things in great detail.
Speaker:You can take this letter, you're going to paste it by maybe even
Speaker:on your computer, put it in your office, put it in the bedroom.
Speaker:But what you have to do for this to work is you have to read
Speaker:this letter every single time.
Speaker:Every single day and every single evening before you go to bed.
Speaker:And what happens is your brain is going to get programmed to think a different way.
Speaker:And it's going to actually happen.
Speaker:A lot of the things that you write in the letter are going to come true.
Speaker:Well, everything come true.
Speaker:But if you have like a list of things, and even if half of those
Speaker:things, half of the goals come true, that's like an accomplishment.
Speaker:That's something that you can truly be happy about.
Speaker:So what I'm saying is start doing things with intention and not just doing things
Speaker:because you think, oh, it's January 1st and I'm supposed to be making resolutions.
Speaker:You're not supposed to be doing anything.
Speaker:You have the freedom to live your life.
Speaker:However you want, you're an adult and you make the decisions and you live by them.
Speaker:So I encourage you to break everything up into quarters and then take the quarters,
Speaker:break them up into 30 day increments.
Speaker:And I can tell you that that strategy is going to take you away further
Speaker:this year than anything else.
Speaker:And even if it seems like a really big.
Speaker:To do it for the whole year.
Speaker:You don't have to do it for the whole year, start today and do it for Q1.
Speaker:Do it for the first 90 days, a 20, 22, and write down in those first
Speaker:90 days, what it is that you really, really, truly want to achieve.
Speaker:But then also write down a plan of how you're going to achieve that.
Speaker:Like, if you need to make a certain amount of money, Or you want to make a
Speaker:certain amount of money, write down how many clients you need to make that money.
Speaker:How many sales do you need?
Speaker:What do you need to get those sales?
Speaker:Do you need to hire more salespeople?
Speaker:Do you need to get a bigger team?
Speaker:Do you need to invest in more marketing?
Speaker:Do you need to start creating Instagram reels and Tik TOK?
Speaker:Like what is it that you need to do?
Speaker:And when you have an action plan that.
Speaker:Take action on, you're going to realize, it's gonna make it so much easy to go
Speaker:from point a to point B to point C.
Speaker:So I hope you found this episode resource wall, and I don't want you to
Speaker:be breaking any of your resolutions.
Speaker:So don't write resolutions.
Speaker:I don't want to hear those.
Speaker:I want you to write your goals for 2020.
Speaker:And I want you to write a plan on how you're going to achieve those goals.
Speaker:And I want you to go into it with the right mindset.
Speaker:I want you to be confident.
Speaker:I want you to find an accountability partner.
Speaker:If that's something that will help you.
Speaker:And I want you to write this letter to yourself, and then my emails in
Speaker:the show notes, send me an email.
Speaker:Let me know how that worked out for you, because I am telling
Speaker:you, you want to make sure.
Speaker:That you do things differently this year.
Speaker:And you also want to make sure that you're doing things that make you uncomfortable.
Speaker:If you are not uncomfortable, you're not pushing yourself hard enough.
Speaker:You've got to get comfortable with being uncomfortable.
Speaker:I'm going to say it again, get comfortable with being uncomfortable.
Speaker:When you do that, it's going to elevate you to levels
Speaker:that you cannot even imagine.
Speaker:And that is the power of.
Speaker:Uh, pushing through when you just don't even want to keep going, but
Speaker:you push through and you do things sometimes that you don't want to do.
Speaker:But if, you know, if it's for your good, if you know, it's a good thing, if you
Speaker:know, it's something that you've been wanting to do, but you're just scared.
Speaker:Go ahead and do it, do it, scared.
Speaker:Do it anyway.
Speaker:And what's going to happen is you're going to be going through this journey.
Speaker:Where you're going to grow as a person, you're going to become more confident.
Speaker:You're going to become more powerful.
Speaker:And the next time you have to do something scary, it's not going to be scary anymore.
Speaker:It's actually going to be fun.
Speaker:And that is what it's about.
Speaker:So in 2022, reprogram your mindset, reprogram your brain, reprogram
Speaker:how you look at a new year in terms of resolutions versus.
Speaker:Focus on the goals and you know, what make it the best year ever.
Speaker:Love you guys.
Speaker:And I will see you guys later.
Speaker:Go ahead and share my podcast with anyone else that would enjoy it.
Speaker:Thanks guys.
Speaker:I've been here.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
