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Okay, so topics. We talked a little bit about that.
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A simple way to begin to create topics.
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And it's really shifting away from the idea of topics or content buckets
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to simple questions to keep it highly relevant to your people so that you're able
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to grab their attention in the sea of content that's out there today.
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The other side of this though,
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the internal side or the mind management side
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is recognizing bottlenecks
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in the operation of your business.
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So when Fly by the Seat of My Pants in North Carolina asked the question,
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she's recognizing a bottleneck in her
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business operation, meaning she knows that she needs to create content
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and she's attempting to do that.
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However, there are probably big gaps and holes
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in that flow because she's struggling to come up with topics and she doesn't have
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a system in place or a strategy or an approach or a method to make that part
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of it easier for her.
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For some people that part might be super easy.
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Everybody's different. So what I want you to pay attention
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to is where are those bottlenecks in your business?
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What are the things that are hardest for you to create?
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You know, one of mine is videos.
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Now it's not creating the video,
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like recording is not the issue.
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I don't mind. I actually really enjoy doing videos.
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And I have the content.
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I can hit record and do that part.
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The part that becomes the bottleneck for me is the editing.
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Now I have all the tools, so that's not the issue either.
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It's just sitting down to do it.
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I don't want to. I don't want to sit there.
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And even I have you know, I even have a ~
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a text to ~ just like chat GPT,
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right? Like I can just type in what I want done and the the
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~ platform uses AI to to do that for me.
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It's still a process though. I mean it's way faster,
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but it's still a process. And I still find for whatever reason that's my bottleneck,
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one of mine, you know? So it's always on my radar,
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like
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you know, there's aspects of this process that I have ~ solved,
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meaning it's no longer a bottleneck,
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but I still have some. And so I'm always that's always on my radar as to
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how am I going to remove that bottleneck so that that piece of what
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I want to create is as simple as it can be and flows.
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So I want you to be aware of where are the bottlenecks for you and
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Those show up as it's not just a logistical thing,
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meaning it's not just a I don't un I don't know how to do it,
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or I don't have the technology to do it,
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or I don't have the time to do it.
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Sometimes it's there's there is a part
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of it that is triggering me emotionally,
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and I can't do it.
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We'll use video as an example because this is a big one for a lot of people.
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There's this aspect of visibility that is incredibly vulnerable.
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And ~ you know, what whatever those reasons are,
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and you know, for whatever for some people it's a matter of if I can't
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get on video and and come across as completely polished,
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~ then I don't want to do it. Well,
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for others, it's just like that's just opening,
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like letting
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People see me in a way that I am not ready for.
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So be aware of the bottlenecks
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and if you can, by just simply asking yourself a few questions,
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understand what the bottleneck really is.
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Is it logistical? And if it is,
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is it a timing thing? Is it a ~ technology thing?
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Is it a knowledge thing? Is it
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Emotional. Is something being triggered?
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Is there a belief getting in the way?
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Is there something about it that you dread,
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that you fear? What is it? And just become aware of that.
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You don't have to do anything with it right now,
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but just become aware of that.
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And you know,
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that can take you a really long way in towards getting
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to the kind of business that you want to have.
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being able to build the kind of business that you wanna have because my goodness,
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does business like that is just a can of worms that people don't I have
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so many women that I've spoken to about this where I bet you didn't know when
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you decided you were gonna do this coaching thing or this consulting thing
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or this whatever business thing that it was going to open all of these cans
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of worms and they're always in total agreement,
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like, ~ my goodness, no, I did not know.
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So I do know. I've not only have
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I've been there myself and I go there myself quite often because don't think that
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just because I have all of these years of experience that I don't that I don't
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or no longer experience even emotional triggers because I do.
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I really, really do. ~ I do have more tools in place now though
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to handle it and to manage my own mind so that I can continue moving forward rather
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than getting derailed. All right.
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So I am going to stop my rambling there.
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And I hope that this has been helpful for you.
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You know, remember, like you can hit reply on that email,
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that dear solo coach letter, even if you're not a coach,
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but you have some kind of adjacent business.
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Hit reply and ask a simple question.
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You I will not I will not grill you about it.
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I won't even respond unless you need me to.
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~ but I will answer, more than likely,
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I will answer ~ your question on in one of these letters.
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All right. Much love.