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It's tempting to want to change the world and do it all at once.
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But almost all revolutions start small.
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Martin Luther King didn't give his first speech at the Lincoln Memorial.
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Facebook didn't start as a 3 billion people network.
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The first iPhone was laughed at by most.
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But because all of them crafted a message that was beloved by some
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people and because all of them made these early adopters feel
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special, their message could spread.
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When we start too broadly, when we try to please everyone from the start,
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we're forced to make compromises.
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We're forced to include more corner cases.
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We're forced to leave out the controversial parts of our message.
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All of this makes it harder for the special someones
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to truly love our message.
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It takes courage to focus.
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Yes, of course.
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We might miss out on a lot of people at first.
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But what gets easily overlooked is how we miss out on changing anyone's life
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when no one really gets us, because it's just the generic, everything for
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everyone message that no one in particular loves and feels the urge to spread.
