Artwork for podcast How to Start A Podcast [Step-by step 2024 update]
Designing Your Podcast
Episode 21st January 2024 • How to Start A Podcast [Step-by step 2024 update] • Captivate Audio Ltd
00:00:00 00:17:41

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In this episode, we’re getting into the fun details - we’re going to design our podcast. This is a really fun step, where your podcast will start coming together properly as you start to piece together all the exciting ideas you’ve had and form it into something concrete. What do we mean by ‘designing’ a podcast? Let’s talk through the steps.

I’ll be joined by my special guest, CEO & co-founder of Rebel Base Media, and owner of podcast hosting platform, Poductivity, Podcast Websites and of course, Podcast Success Academy.

This episode's milestone:

Head to pages 5-6 of your Podcast Accelerator crib sheet! Get thinking about your listener avatar and XYZ statement as a foundation for designing the rest of your podcast. With these details in mind (and it doesn’t have to be perfect the first time, just something to focus on!), it’ll be so much easier to plan content, design cover art/choose music, market our podcast and find sponsorship down the line. 

What can you expect from this podcast?

I’m your host, Rachel, Content Executive at Captivate. It’s my job to help podcasters like you start, launch and grow your podcasts using free education and resources.

Over the course of this series, I’ll be joined from time to time by special guest Mark Asquith, CEO and co-creator of Captivate, who'll lend his expertise and advice. Over the next 8 episodes, we’ll be sharing the strategies, mindsets and steps to help you design, build, produce and run a successful, sustainable podcast with zero jargon or guesswork.

Find out just how easy it is to start your own podcast and follow along with us to set up a growth-ready show using the steps we’ll take together. Every episode will feature a podcast launch milestone to work towards so you can build your podcast with us at a pace that suits you.

Listen in and let’s launch a podcast!

How can you get the most out of this podcast? There’s a few ways. 

  1. Make sure you’ve downloaded your free podcast launch crib sheet. All of the episodes in this podcast mirror the checklist so you can follow along and apply your own ideas as we go. By the end, you’ll have a full, detailed podcast planned out, recorded and ready for launch. 
  2. Enroll on our Podcast Launch Accelerator course at It’s completely free and includes over 5 hours of bitesize video tutorials, resources and recommendations to complement this podcast.
  3. Get involved in the Facebook community for live office hours every week. Remember, you're never alone in this process! Join the Podcast Launch Accelerator course to unlock access to our international community of beginner and pro podcasters, as well as live weekly office hours with the Captivate team. Get answers to your questions instantly, as well as vital peer support, feedback and advice from real podcasters like you.